GAWDA Spring Management Conference Presentation

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Featured presentation for GAWDA in Baltimore, MD May 1, 2012

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  • GAWDA Spring Management Conference Presentation

    1. 1. Managing the Chaos of Social Media GAWDA Spring Management Conference May 1, 2012 Karl Meinhardt Leadership Advisors Group
    2. 2. Background • Technology • Internet • Start up • Leadership • Social Mediakarl@leadershipadvisors.com Twitter: @karl_meinhardt
    3. 3. Background @karl_meinhardt IT Strategy, Social Media, Product Development. Proven leader. I deliver results (not Dew). http://bit.ly/GgtzXkarl@leadershipadvisors.com Twitter: @karl_meinhardt
    4. 4. Digital Presence Web• Digital Channels – Web – Email – Mobile Your Email – Social Customer – SEO Social Mobilekarl@leadershipadvisors.com Twitter: @karl_meinhardt
    5. 5. What is Social Networking? • Construct a public or semi-public profile • Connect with others in the service • Create, upload, and share content • Comment on other’s content • SoMe = Social Mediakarl@leadershipadvisors.com Twitter: @karl_meinhardt
    6. 6. What is Social Networking? • Social networks • Media networks • Micro-blogging • Geo-Location • Blogs • RSS feedskarl@leadershipadvisors.com Twitter: @karl_meinhardt
    7. 7. karl@leadershipadvisors.com Twitter: @karl_meinhardt
    8. 8. The new “shiny object.” So? What’s the big deal.karl@leadershipadvisors.com Twitter: @karl_meinhardt
    9. 9. Shiny for a reason • 900+ million Facebook users • 230+ million Twitter users • 230+ million tweets / day (up 110% from 1/1/11) • 4,000,000,000 YouTube views/day • 215+ million Zynga (215+ mil in “villes”)karl@leadershipadvisors.com Twitter: @karl_meinhardt
    10. 10. There’s interest for a reason.karl@leadershipadvisors.com Twitter: @karl_meinhardt
    11. 11. Facebook Facebook hit 1,000,000,000,000 page views in June 2011 Facebook accounts for 53.5% of total time spent onlinekarl@leadershipadvisors.com Twitter: @karl_meinhardt
    12. 12. What’s a Fan worth?karl@leadershipadvisors.com Twitter: @karl_meinhardt
    13. 13. I don’t “get” Twitter.karl@leadershipadvisors.com Twitter: @karl_meinhardt
    14. 14. Pretty Pictureskarl@leadershipadvisors.com Twitter: @karl_meinhardt
    15. 15. Social Media is… A paradigm shift in the way people communicate – Customers are now a conversation – Products are now a conversation – YOUR BRAND is a conversation – Your LEADERSHIP is a conversationkarl@leadershipadvisors.com Twitter: @karl_meinhardt
    16. 16. Shift in Behavior @BogusBasin closes night skiing #failkarl@leadershipadvisors.com Twitter: @karl_meinhardt
    17. 17. Shift in Attitude Twitter #fail “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f***ing drive”karl@leadershipadvisors.com Twitter: @karl_meinhardt
    18. 18. Shift in Awareness "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” @theconnerkarl@leadershipadvisors.com Twitter: @karl_meinhardt
    19. 19. Shift in Awareness "Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web." @timlevadkarl@leadershipadvisors.com Twitter: @karl_meinhardt
    20. 20. aka Cisco Fatty @theConnerkarl@leadershipadvisors.com Twitter: @karl_meinhardt
    21. 21. Shift in Language OMG! w/ @ChanceDizzle & just won $100 G/C @Albertsons. FTW! #awesomeSaucekarl@leadershipadvisors.com Twitter: @karl_meinhardt
    22. 22. The Big Question How do I manage the conversation?karl@leadershipadvisors.com Twitter: @karl_meinhardt
    23. 23. SoMe is Chaoskarl@leadershipadvisors.com Twitter: @karl_meinhardt
    24. 24. Managing Chaos?karl@leadershipadvisors.com Twitter: @karl_meinhardt
    25. 25. Managing Chaos? • Set initial conditions (strategy, engage) • Monitor the results (listen, analyze) • Reset the conditions (modify, engage) • You can PARTICIPATE • You cannot MANAGEkarl@leadershipadvisors.com Twitter: @karl_meinhardt
    26. 26. Why Participate? • Brand awareness – Old Spice • Sales revenue - Dell junk via Twitter • Customer service @TwelpForce • Product development - Idea Storm • Talent acquisition - LinkedIn, Twitter • Marketing - A Hunter Shoots A Bearkarl@leadershipadvisors.com Twitter: @karl_meinhardt
    27. 27. The Social Objectives• Engage customers• Create influencerskarl@leadershipadvisors.com Twitter: @karl_meinhardt
    28. 28. The Social Enterprisekarl@leadershipadvisors.com Twitter: @karl_meinhardt
    29. 29. Social Enterprise Successes • 60% of workforce are baby boomers • Implemented internal social network: • capture domain knowledge - wiki • facilitate team efforts - blog & RSS • expose retirement intentions - pollskarl@leadershipadvisors.com Twitter: @karl_meinhardt
    30. 30. Social Enterprise Successes • Reverse Mentoring Program • Gen Y helps executives to learn Web 2.0 • Targeted social learning • Adopted by HR as part of official mentoring programkarl@leadershipadvisors.com Twitter: @karl_meinhardt
    31. 31. Social Enterprise Leadership Strategy + Authenticity + Engagement = Successkarl@leadershipadvisors.com Twitter: @karl_meinhardt
    32. 32. Social Enterprise Strategy • Implement internal social tools • Engage the leadership team • Establish • Metrics for success • Tone / topics / direction of the conversation • Measure, respond, connectkarl@leadershipadvisors.com Twitter: @karl_meinhardt
    33. 33. Social Enterprise Authenticity • Requires new levels of “openness” • to dialogue with everyone in the company • to dialogue with customers • NO handles or pseudonyms • NO ghost writers • Be reachable and believablekarl@leadershipadvisors.com Twitter: @karl_meinhardt
    34. 34. Authenticity Return on Relationshipkarl@leadershipadvisors.com Twitter: @karl_meinhardt
    35. 35. Brian Dunn “I’VE BEEN HAVING A LOT OF GREAT SEX LATELY, AND HERE’S WHY.”karl@leadershipadvisors.com Twitter: @karl_meinhardt
    36. 36. Social Strategy • Dedicate resources! • Listen • Respond in “real time” • Participate with good and bad • Deliver content with a personality! • DO NOT JUST SELL.karl@leadershipadvisors.com Twitter: @karl_meinhardt
    37. 37. Social Marketing: Storytelling Share the <3 Unexpected Luggagekarl@leadershipadvisors.com Twitter: @karl_meinhardt
    38. 38. WWW • Get a CMS • Provide a mobile-friendly version (.mobi) • eComm is great. mComm is better! • Connect to your social properties!karl@leadershipadvisors.com Twitter: @karl_meinhardt
    39. 39. Mobile Smartphone adoption  60% of the US population at the end of 2011 had a smartphone  6.8 Million Android & iOS Devices were activated on Xmas Day 2012, 242 million apps downloaded  4.8 billion people have mobile - only 4.2 billion own a toothbrush  Mobile advertising to reachkarl@leadershipadvisors.com Twitter: @karl_meinhardt
    40. 40. Mobile Marketing Spendkarl@leadershipadvisors.com Twitter: @karl_meinhardt
    41. 41. Integrate Your Email • 92% of internet users read email • 27 percent of emails were opened on a mobile device during the second half of 2011 • Provide valuable content • Link to your social properties!karl@leadershipadvisors.com Twitter: @karl_meinhardt
    42. 42. Digital Presence Web• Digital Channels – Web – Email – Mobile Your Email – Social Customer – SEO Social Mobilekarl@leadershipadvisors.com Twitter: @karl_meinhardt
    43. 43. Final Thoughts • Embrace the speed of change • Learn to speak Chinese • Rethink Contentkarl@leadershipadvisors.com Twitter: @karl_meinhardt
    44. 44. SoMe Me karl_meinhardt@hotmail.com facebook.com/karlmeinhardt @karl_meinhardt linkedin.com/in/karlmeinhardt youtube.com/karlmeinhardt leadershipadvisors.comkarl@leadershipadvisors.com Twitter: @karl_meinhardt

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