Extending your brand

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  • Extending your brand

    1. 1. Extending your BrandGoing Beyond your PortfolioLouellen S. Coker Content Solutions
    2. 2. Finding Your Speaker Web: www.yourcontentsolutions.com Blog: www.yourcontentnotes.com LinkedIn: louellencoker Facebook: ContentSolutions Twitter: @ContentNotes, @LouellenC YouTube: ContentSolutions Slideshare: ContentSolutions@ContentNotes
    3. 3. What we’ll discuss• The importance of your portfolio• Choosing the right venues• Putting it all together• Q&A
    4. 4. The importance of your portfolio@ContentNotes @texasanimator
    5. 5. Who you know getsyou in the door,what you knowkeeps you there.@ContentNotes
    6. 6. What’s the Big Deal?• Intrigue• Call to Action• Showcase• Get a Gig@ContentNotes
    7. 7. What employers want• How good are you?• How fast are you?• How much do you cost?• How well do you work with others?• Can you alleviate our current need?@ContentNotes
    8. 8. Choose the right venues@ContentNotes
    9. 9. Website or Blog@ContentNotes
    10. 10. LinkedIn@ContentNotes
    11. 11. Twitter@ContentNotes
    12. 12. Facebook@ContentNotes
    13. 13. Google+@ContentNotes
    14. 14. Slideshare@ContentNotes
    15. 15. YouTube@ContentNotes
    16. 16. Pinterest@ContentNotes
    17. 17. ENews@ContentNotes
    18. 18. Pull it all together@ContentNotes
    19. 19. Best practices• Keep it Clear• Keep it Concise• Keep it Cohesive• Keep it Consistent• Keep it Connected@ContentNotes
    20. 20. First steps, FIRST• Know your audience• Know your goal• Know your work• Know your capabilities (and how you’re different!)@ContentNotes
    21. 21. What projects do I include?• Pieces that speak for themselves• Pieces that translate across platforms• Pieces that show skills• Pieces that show interpersonal skills• Piece that is the product of a difficult situation@ContentNotes
    22. 22. Leverage proprietary information• GET PERMISSION• Limit to outward facing information• Redact if necessary• Collect as you go@ContentNotes
    23. 23. Protect intellectual property• Watermark• Limit scope• Low resolution• Remove “copy & paste” ability• Put your footprint in the metadata• Copyright@ContentNotes
    24. 24. Questions? Writing Design Web Solutions www.yourcontentsolutions.com | 972-987-0567
    25. 25. Writing Design Web Solutions www.yourcontentsolutions.com | 972-987-0567

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