Developer Summit: Open Source Stack
                                                                   Presented by: Kenny...
Open Source




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
Benefits of Open Source
           • Easy to work with

           • Large Support Communities

           • Lots of Plugi...
Downside of Open Source
           • Designed for Usability, Not Search

           • No support line




Kenny Hyder • Po...
Quick & Dirty Tricks




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyh...
Quick & Dirty Tricks for Open Source
         Title Tags
         • Heavily weighted by search engines
         • Easy to ...
Quick & Dirty Tricks for Open Source
         URL Structures
         • Keyword Relevancy in URL adds to SEO
         • Ea...
Quick & Dirty Tricks for Open Source
         Navigation
         • Good Navigation = Good Indexing
         • Search Engi...
Quick & Dirty Tricks for Open Source
         XML Sitemaps
         • Jump Starts the Indexing Process
         • SUPER Ea...
Tools




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
Tools: Wordpress




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
Tools: Wordpress
         All in One SEO Pack




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@p...
Tools: Wordpress
         Permalinks


                                            <IfModulemod_rewrite.c>
               ...
Tools: Wordpress
         Alt Text




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech...
Tools: Wordpress
         Robots Meta




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiont...
Tools: Wordpress
         Others
                • XML Sitemaps
                • Top 10
                • Related Posts
 ...
Tools: Wordpress
         Thesis Theme




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@position...
Tools:Drupal




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
Tools:Drupal
         SEO Checklist




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontec...
Tools:Drupal
         Others
                • Meta Tags
                • XML Sitemaps
                • Canonical URLs

...
Tools:Joomla




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
Tools:Joomla
         Title Tags




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.c...
Tools:Joomla
         SEO Generator – Auto Meta Data




Kenny Hyder • Position Technologies • http://positiontech.com • k...
Tools:Joomla
         sh404SEF/SEF Advance – Search Engine Friendly URLS




Kenny Hyder • Position Technologies • http://...
Tools:Joomla
         Missing Metadata




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@position...
Tools:Joomla
         Header Tags




Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech....
Questions?




                                          Kenny Hyder
                                        khyder@positi...
Upcoming SlideShare
Loading in …5
×

Search Developer Summit 09

465 views

Published on

Presentation for Jane & Robot's Search Developer Summit - Open Source SEO

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
465
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Search Developer Summit 09

  1. 1. Developer Summit: Open Source Stack Presented by: Kenny Hyder Senior Consultant, Position Tech Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  2. 2. Open Source Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  3. 3. Benefits of Open Source • Easy to work with • Large Support Communities • Lots of Plugins& Tools Available Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  4. 4. Downside of Open Source • Designed for Usability, Not Search • No support line Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  5. 5. Quick & Dirty Tricks Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  6. 6. Quick & Dirty Tricks for Open Source Title Tags • Heavily weighted by search engines • Easy to implement/supported plugins for most frameworks • Apply global rules for product & category pages Guidelines: • Limit to 69 characters INCLUDING spaces, best around 64-65 char. • Place keyword in front • If you use branding terms, place in back of title Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  7. 7. Quick & Dirty Tricks for Open Source URL Structures • Keyword Relevancy in URL adds to SEO • Easy to implement with mod_rewrite and/or plugins • Apply global rules for product & category pages Guidelines: • DON’T SPAM YOUR URLS! • Use hyphens instead of underscores • ex. http://domain.com/category/name-of-product.php Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  8. 8. Quick & Dirty Tricks for Open Source Navigation • Good Navigation = Good Indexing • Search Engines get to everything on your site by how you link to it Guidelines: • Always use text based navigation • For drop downs, use CSS, not JavaScript controllers • Use relevant keywords for anchors • Use server side includes for fast changes Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  9. 9. Quick & Dirty Tricks for Open Source XML Sitemaps • Jump Starts the Indexing Process • SUPER Easy to Implement Guidelines: • Include all the fields • Validate Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  10. 10. Tools Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  11. 11. Tools: Wordpress Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  12. 12. Tools: Wordpress All in One SEO Pack Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  13. 13. Tools: Wordpress Permalinks <IfModulemod_rewrite.c> RewriteEngine On RewriteBase / RewriteCond%{REQUEST_FILENAME} !-f RewriteCond%{REQUEST_FILENAME} !-d RewriteRule. /index.php [L] </IfModule> Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  14. 14. Tools: Wordpress Alt Text Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  15. 15. Tools: Wordpress Robots Meta Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  16. 16. Tools: Wordpress Others • XML Sitemaps • Top 10 • Related Posts •Feedburner • Social Bookmarking • SEO No Duplicate Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  17. 17. Tools: Wordpress Thesis Theme Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  18. 18. Tools:Drupal Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  19. 19. Tools:Drupal SEO Checklist Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  20. 20. Tools:Drupal Others • Meta Tags • XML Sitemaps • Canonical URLs Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  21. 21. Tools:Joomla Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  22. 22. Tools:Joomla Title Tags Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  23. 23. Tools:Joomla SEO Generator – Auto Meta Data Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  24. 24. Tools:Joomla sh404SEF/SEF Advance – Search Engine Friendly URLS Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  25. 25. Tools:Joomla Missing Metadata Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  26. 26. Tools:Joomla Header Tags Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
  27. 27. Questions? Kenny Hyder khyder@positiontech.com http://positiontech.com http://twitter.com/kennyhyder Download: http://hyder.me/download/developer-summit.pptx Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

×