NRBA

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Social Media Today
NRBA Education Conference
Ken Blevins
5-12-2011

Published in: Real Estate, Technology, Business
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  • Great Presentation and thanks for sharing the notes!! Not only was the speaker good, he knew what he was talking about and next year I hope he has at least double the time!!!
    Appreciate your sharing with us!!
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NRBA

  1. 1. Social Media TodayTools, Tips and Thought Provoking Ideas NRBA Education Conference May 11 - 14, 2011
  2. 2. Social Media Today Tools, Tips and Thought Provoking Ideas• Ken Blevins• President and CEO of PMH Financial• 20 years Default and Asset Management experience• linkedin.com/in/kenblevins @kenblevins• facebook.com/kenblevins facebook.com/pmhfinancial
  3. 3. Social Media Today Tools, Tips and Thought Provoking Ideas• My Definition of Social Media: Social media includes the various online technology tools that enable people to communicate easily via the internet to share information and resources.
  4. 4. Social Media Today Tools, Tips and Thought Provoking Ideas• 55 minute presentation• 45 to speak and 10 for Q&A• Not much time• I could spend an hour… – on one Facebook “Like” strategy… – or an hour on how to optimize your LinkedIn Profile… – or an hour on using Craig’s List to drive REO buyer’s to an email marketing campaign.
  5. 5. Social Media Today Tools, Tips and Thought Provoking Ideas• Going to go fast and touch on as many areas as I can in the short time we have together…• I’m going to show you some cool Tools, Websites and Apps that you can use in your REO business to make you more efficient…• The Real Purpose of the presentation is to get you “thinking”• Thinking of all the possibilities to grow your REO/Real Estate business in exponential ways using “Social Media”!!!
  6. 6. Social Media Today Tools, Tips and Thought Provoking Ideas• Why?... Why do I need to learn this????• 87% percent of all home buyers now begin their search on the Internet before ever engaging an agent.• 9 in 10• The role of “transaction management” is dying.• You need to engage with home buyer where they are looking…
  7. 7. Social Media Today Tools, Tips and Thought Provoking Ideas• Facebook “Fan” Page – Separate your personal and business pages• LinkedIn – Complete your profile – Use your key words through out• YouTube Channel- #2 Search Engine (Google)• Twitter
  8. 8. Social Media Today Tools, Tips and Thought Provoking Ideas• Why?... Why do I need to learn this????• Social Proof (Authority, Expert)• Amazon, Yelp, FB, Twitter• www.incredibleagents.com• www.faceified.com
  9. 9. Social Media Today Tools, Tips and Thought Provoking IdeasGoogle• What is being said about me or my business on the Internet? – Google Alerts - www.google.com/alerts• Google Local - Claim your place – www.google.com/local• Google keyword tool – Finding good key words – www.googlekeywordtool.com• Google Analytics• Google Voice
  10. 10. Social Media Today Tools, Tips and Thought Provoking Ideas• Field Essentials (Mobile) – iPhone 4 (iPhone 5 in September) – iPad2 – Logitech Keyboard Case by ZAGG for iPad 2• Mobile Real Estate Apps – Realtor.com – Zip Realty (Augmented Reality)
  11. 11. Social Media Today Tools, Tips and Thought Provoking Ideas• Let’s have some fun!!!• Cool Tools…. Freemiums – Roboform - www.roboform.com – YouMail - www.youmail.com – SlyDial - www.slydial.com – Evernote - www.evernote.com – DropBox - www.dropbox.com – Hootsuite - www.hootsuite.com
  12. 12. Social Media Today Tools, Tips and Thought Provoking IdeasThe New Tools• Facebook and Facebook Pages• LinkedIn• Twitter• You Tube• Craig’s List• Blogs (WordPress)• Opt-in, Squeeze and Landing pages• Email marketing• Auto Responders• Mobile Tools and Apps• Engaging your community in a meaningful way!
  13. 13. Social Media Today Tools, Tips and Thought Provoking IdeasResources – Real Estate• www.REOSocialNetwork.com• www.TechSavvyAgent.com• www.theMLSapp.com• www.Real-TechGuy.com• www.futureofrealestatemarketing.com• www.InmanNews.com• www.agentgenius.comResources – General Tech (Also Apps)• www.mashable.com• www.TechCrunch.com• www.Techmeme.com
  14. 14. Social Media Today Tools, Tips and Thought Provoking IdeasSlides: www.REOSocialNetwork.com/NRBA linkedin.com/in/kenblevins @kenblevins facebook.com/kenblevins facebook.com/pmhfinancial

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