Warner Cable And The Cable Industry Essay

Warner Cable And The Cable Industry Essay
Time Warner Cable was originally founded in 1973 about 43 years ago. It was originally known as
Warner Cable until in 1990 they change to Time Warner Cable. Time Warner Cable has the name
originated in 1992 by a merger of Time Inc cable television Company American television and
Communications Corporation for two years the two companies operated separately until in 1992
when they finally merged into the name Time Warner Cable. In March of 2009, Time Warner the
parent company of Time Warner Cable spun off this entity into its own independent company.
Before the separation, Time Warner was a majority stakeholder in Time Warner Cable. After the
separation, Time Warner Cable became the largest telecommunications provider in the United States
owned by single shareholders Time Warner Cable has always tried to be at the forefront of
technology. In 2009, Time Warner Cable displayed a concept of "TV everywhere" to compete with
services like Netflix and Hulu, they began rolling out on–demand streaming services that were
"authenticated" with your cable TV subscription (Hoffman, 2015). If you're paying for the channel
in your cable TV package, you get access to their on–demand service (Hoffman, 2015)."
With advancements like these, Time Warner Cable has really created Time Warner Cable has always
tried to use technology to help provide its customers with benefits that other telecommunications
providers cannot. Time Warner Cable has always tried to acquire other companies to help in
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Comcast Corporation's Merger With At & T Broadband
Case 3 – Comcast Corporation's Merger with AT&T Broadband
Case Summary
The case study analysis the merger of Comcast and AT&T broadband and the factors that lead to it.
The state of cable industry from 1996 is significant as the Telecom act opened new frontiers for
wireless and cable companies which were now vying marketplace in both markets.
The study highlights AT&T's efforts to become a leader in cable business. Their acquisitions and
nationwide presence made it an ideal company for Comcast to merge with. The company in turn
provided its capital to support during AT&T's financially lean period. The company allows plans to
sort out problems with AT&T's low profits.
Ultimately the governance and post–integration strategies were a sign of concern as AT&T got
major economic and voting power out of merger. The merged company had the challenging task of
improving services by managing technology and finance and also establishing a new brand image.
Facts:
1) Comcast was found in 1963 under partnership of Ralph. J Roberts, Danial Aaron and Julian A.
Brodsky in Mississippi.
2) 1969 company renamed as Comcast Corporation and in 1972 it was listed on NASDAQ stock
market.
3) 1990 Brian Roberts became president of company.
4) 1995 invested in QVC, a home shopping television network.
5) Comcast had 8.5 million subscriber and $1 billion investment from Microsoft and several
entertainment assets were included.
6) Comcast gained reputation as industry's best operator.
1. Why does

Cable Networks And The Cable Providers
Distributors
Distributors include satellite TV providers, cable providers and wired telecommunications carriers.
Industry outlook
Satellite TV providers
Satellite television (TV) providers distribute TV programs on a subscription or fee basis through
direct broadcast satellites. In general, satellite TV providers earn revenue from monthly
subscriptions to basic and premium programming. Revenue from advertising accounts for a small,
but increasing, portion of industry revenue.
Over the five years to 2015, new networks, more channel offerings, apps and bonus features are
expected to increase industry revenue at an annualized rate of 7.1% to $52.8 billion. This growth
will be hindered by new and fierce competition emerging from online streaming companies that
have been cutting into the number of satellite TV subscribers. With a slower annual rise in demand
from subscribers, forecasted revenue will increase at a slower annualized 4.0% to $64.2 billion over
the five years to 20201.
Cable Providers
The Cable Providers industry disseminates TV programming from cable networks to consumers, and
also provides high–speed internet access and digital voice telephony services. These three core
products are typically bundled in a single package.
In the five years to 2015, industry revenue expanded an annualized 4.2% to $115.9 billion due to
rate adjustments and subscriber upgrades. Demand for the industry 's core product, cable TV
subscriptions, has suffered over the past five years. The

Comcast Business Analysis Essay
Comcast Business Analysis Patricia Baskerville MGMT/521 January 30, 2012 Professor Samuel
Cunningham Comcast Business Analysis Comcast is one of the largest video, broadband Internet,
telephone, and cable service providers in the United States. The company is a member of the fortune
500 company as the largest and profitable companies. Comcast ranking number is 66 in the fortune
500 company and is in third place as the largest telecommunication company. In 2011, Comcast has
grossed 37 million with a 9.6 profit increase compared to 2010. Before the company can decide to
invest, it needs to develop a business analysis. The business analysis includes ... Show more content
on Helpwriting.net ...
Shareholders need Comcast to define accurately the goals and to formulate the company's mission,
vision, strategies, and actions. This action will provide information of what the company will do to
protect and enhance its investments and profits. Another need the shareholders want is for
management to measure and assess Comcast actions against its outcomes. Shareholders want
management to provide clarity in the company's expectations, and accountability for its actions. In
addition, shareholders need the performance levels at a satisfactory level, ability to obtain more
shares, and to surrender ownership. Furthermore, shareholders need management to prepare
strategies more approachable and subtle to the needs and desires of its region. Another stakeholder
of Comcast is its employees. Employees want and need an objective so he or she can fulfill its
obligations. Employees want to know its responsibility daily to ensure the completion of the job
satisfactorily. Employees want goals to have clarity and outlined on a regular basis. Another need
employee's want is for the goals of the company remain measurable and obtainable. Another need
employee's want is the ability to make decisions. This action enables the employees to feel like an
important member of the team. Employees need independence and flexibility when working because
it demonstrates trust in their

Comcast Corporation : Case Analysis
Trident University
MGT499?Strategic Management
Case One
Comcast Corporation
Dante Cummings
May 22, 2015
Comcast Corporation is Pennsylvania–based organization, which was established in 1963 and
operates in the cable communication industry. The company is considered to be one of ?the largest
providers of video, high–speed internet and voice services to residential and business customers in
the United States? (Clients1.ibisworld.com, 2015). Currently, the company provides services to 22.4
million video customers, 22 million high–speed internet customers and 11.2 million voice customers
with the primary company?s services to consumers and businesses in the range of video, high–speed
internet and voice over internet protocol ... Show more content on Helpwriting.net ...
The values? of the company are presented in four main directions, where community investment,
diversity & inclusion, environment and integrity play one of the most valuable components that
dictate how organization tends to serve its main shareholders and members of the communities that
they serve.
According to the Corporate Social Responsibility Report of 2013, Comcast and NBCUniversal take
a unique positioning to ?inform, empower, and inspire?, which are used as the foundations to
embrace the opportunities that would be directed on creating conversation and action mobilization
in order to address the most critical issues of the nation. Thus, Comcast along with NBCUniversal
are not only motivated with moving their business forward, but also concerned with moving people
forward?(Corporate.comcast.com, 2015).
The Community Investment is implemented through investments injected into local organizations,
certain programs and partnerships, which contribute towards connecting people and inspiring
positive and substantial changes. The Diversity and Inclusion is achieved through cultivating a
diverse and inclusive workforce, which is based on the principle of Ralph Robert?s goal, where

Customer Service And Corporate Social Responsibility
Customer Service & Corporate Social Responsibility of
The Comcast Corporation
Patrick Naughton
Bridgewater State University
Author Note
This paper was prepared for COMM 226 Introduction to Public Relations fall 2015
Customer Service & Corporate Social Responsibility of
The Comcast Corporation
Introduction
Customer Service & Corporate Social Responsibility
Social responsibility is a belief that one has both, the moral and ethical responsibility to base
decisions based off of the effect which it will have on society. This means that as human beings it is
our responsibility, better yet our obligation to work in coordination with one another in efforts to
better the planet's well–being as well as our company's. Corporate ... Show more content on
Helpwriting.net ...
The corporation's current CEO, Brian Roberts, took his position as president in 1990 while his father
and co–founder, Ralph Roberts, stayed on as both, chief executive and chairman of the company.
They have expanded over the past two decades through acquiring other, smaller media and
broadcasting companies. The largest acquisition being the purchase of AT&T's cable provisions in
2001 for an immense $45 billion becoming America's largest cable provider at the time. To date, The
Comcast Corporation remains the largest broadcasting company in the industry with an estimated 30
million subscribers and a net worth of nearly $148 billion.
The Comcast Corporation's Customer Service
Company Perceptions
Xfinity's customer care is confident in their customer service guarantee which appears promising.
(Xfinity, 2015) The guarantee wants you to be amazed with the choices Comcast offers, excited by
the innovation we provide and satisfied with the service and reliability of every interaction.
Interestingly enough, the guarantee wants these things yet does not officially guarantee them. After
sifting through all of the rhetoric, the entire statement only really guaranteed one thing – a 30–day
money–back guarantee which claims that if you wish to cancel for any reason you can do so in the
first 30 days and get your money back. return all equipment in good working order and we'll refund
the

Comcast : Global Media And Technology Company With Two...
Looking at the media giant that is Comcast, the first thing that often comes into mind is the
realization of how massive and intricate of a corporation it is. Comcast, as a business, defines itself
as a "global media and technology company with two primary businesses: Comcast Cable and
NBCUniversal" (Comcast Corporation). In the industry, Comcast provides the most residential and
business telephone, Internet, and video services nation wide (Reese and Anderson, "Comcast –
Broadband Service"). Coupled with this, Comcast's subsidiary, NBCUniversal is the producer of
NBC and Telemundo networks, all Universal Motion Pictures (which totaled 26 films released since
Comcast's acquisition of its assets in 2013) ("Universal Pictures," Internet Movie Database) and its
theme park and resorts, and cable channels, including channels like the Golf Network and E!.
According to Reuter's, Comcast as an organization can be split into five different segments – Cable
Communication, Cable Networks, Broadcast Television, Filmed Entertainment, Theme Parks
("Comcast Corp (CMCSA.O) Company Profile," Reuters.com). Along with the media side of
Comcast, the corporation also owns the Wells Fargo Center in Philadelphia along with the
Philadelphia Flyers, both segments of Comcast Spectator, and Global Spectrum and Ovations Food
Services ("Comcast Corp (CMCSA.O) Company Profile," Reuters.com). These are all considering
to be attributing to the overall media cliental interested in sports and entertainment.

Universal Studio's Distribution of Despicable Me 2 Essay...
Mass Communication in the Marketplace: Despicable Me 2 Despicable Me 2, an animated film
distributed by Universal Studios and Illumination Entertainment in July of 2013 grossed
$970,065,385 world–wide (BoxOffice, 2014). The film was a success for its distributors and was
nominated for an Academy Award in 2014 for Best Animated Feature Film. Chris Meledandri, who
is the president and CEO of Illumination Entertainment, has an exclusive working agreement with
Universal Studios and does the production and animation work on feature films (Barnes, 2011).
Universal Studios will be considered the main distributor of the Despicable Me 2 film and will
constitute the bulk of the research completed for this paper.
Universal Studios Hierarchy ... Show more content on Helpwriting.net ...
Comcast controls multiple NBC and MNBC news outlets, which provides an example of horizontal
concentration of media (McQuail, 2010). Additionally, Comcast has the ability to develop film
projects with NBCUniversal, from funding and design to filming and finally distribution and home
market delivery with the cable portion of the company making it a vertical concentration as well
(McQuail, 2010). Another vertical aspect of the company is the Internet delivery of film and
television through the NBCUniversal company, Hulu (NBCUniversal, 2014). All of this media
content is supported by Comcast's technical portion of the company which provides cable equipment
and technology to deliver the content to its customers (Comcast, 2014). Comcast and NBCUniversal
provide products and services in a concentrated market due to the addition of the addition of
Telemundo and their production services (NBCUniversal, 2014). The Latino community has a wide
variety of Spanish speaking cable channels as well as the most prolific Spanish production company,
Telemundo (NBCUniversal). Supported by the technical offerings of Comcast and NBCUniversal,
Telemundo offers programming of feature films, game shows, soap operas, and situation comedies
exactly like all of the English speaking networks that Comcast offers in their cable lineup, this is
another example of vertical integration with Comcast contributing the funding,

The Charter Spectrum Suite Is An All New Set Of Superior...
Charter Spectrum suite is an all new set of superior services that deliver fast speed. Internet, TV and
home phone need an improved quality of services that will be the same everywhere in the United
States. They have introduced digital network to develop an internet speed up to 100 Mbps. They are
dedicated to their customer in providing their utmost service. One can easily get Charter Bundle
with just a phone call. And it's also well within one's affordability. As a result customer demand of
this product is increasing rapidly. Now they have 6 million customers at 25 different states with
approximately 23,000 employees.
Charter was founded in 1993. It is a customer service–oriented company. Over the past two decades
it has evolved on many levels. Charter became a publicly–traded company on NASDAQ in 1999
under the symbol CHTR. It has been a Fortune 500 company since 2001. On 2nd March 2015
Charter renamed its business and become Charter Spectrum.
Spectrum Organization Structure: Spectrum Business is a division of Charter Communications
which provides business organization with scalable, tailored and cost–effective broadband
communications solutions. That includes business–to–business Internet access, data networking,
business telephone, video and music entertainment services and wireless backhaul. Spectrum
Business offers reasonable priced bundled products over its state–of–the–art, fiber–based network,
helping businesses in a variety of industries to maximize efficiency.

Comcast Financial Statement
Comcast NBC is a very transcendent company. Comcast is the global telecommunications company
who owns the National Broadcasting company. NBC started out owned by RCA and then by GE
before being owned by Comcast.The corporation is very healthy with the current ratio increasing
year to year and the debt ratio decreasing yearly. The Return on Equity also skyrocketed 17 % from
2016 to 2017. NBC has an approach to their company to continue to grow their corporation by
focusing on the National Football League and then combining that with other hallmark sporting
events such as the Olympics and the Super Bowl. This method of synergizing these two ideas has
helped Comcast NBC to become one of the most profitable sports broadcasting companies. The
Super ... Show more content on Helpwriting.net ...
What I really love about Comcast NBC is that they obtain the broadcasting rights to marquee
sporting events. This is where they defer from different broadcasting corporations. Comcast NBC
focus on sporting events such as the Kentucky Derby, NHL games when they are played outdoors,
Indy Car racing, and the Olympics. Outside of the NFL NBC does not obtain the broadcasting rights
to the NBA or the MLB where there are frequent games played. So when you combine the hallmark
sporting events with primetime NFL broadcast it makes for a great business decision. People in
North America love football and broadcasting events that are scarce makes the viewership rating go
up. I have wondered why NBC has not made a competitive bid lately for the NBA or MLB but after
evaluating their company it makes perfect sense.NBCUniversal was also another great expansion to
their company but broadcasting on a global stage to reach customers all around the world. Another
evaluation I have made with NBC comcast was how important the Olympics are to them.NBC loves
broadcasting the olympics because the viewership is global which leads to huge profits. Comcast
NBC is a great company who is expanding their horizons on a daily basis to make their company
more profitable. I enjoyed learning about this corporation I originally thought that NBC was
independently owned so it was fascinating finding

Comcast Corporation Research Report : Financial Modeling...
COMCAST CORPORATION RESEARCH REPORT
FINANCIAL MODELING AND VALUATION
FAN JIANG
PROFESSOR SU HAN CHAN
F2, SPRING 2015
TABLE OF CONTENTS
Summary 1
Business description 1
Industry overview 2
Investment summary 3
Valuation 3
Financial analysis 4
Investment risks 5
SUMMARY
We recommend a buy or long position on the Comcast Corporation with a target price of $64.19. By
applying the discounted cash flow method, Comcast shows prevailing real value of $62.87. With a
current price of $59.64 as of April 24, 2015, the firm appears to be undervalued. BUSINESS
DESCRIPTION
Comcast Corporation is one of the largest companies in the telecommunications and mass media
industry in the United States. Headquartered in Philadelphia, PA, USA, Comcast strives to bring
together the "best in media and technology", and "drive innovation to create the world's best
entertainment and online experiences ."
There are four main divisions in Comcast Corporation, including Comcast Cable, which is the
largest division in the company, in charge of providing cable television, Internet and home phone
services under the brand named Xfinity.
Comcast Corporation acquired NBCUniversal in late 2009 and the acquisition was completed on
March 2013. As a subsidiary of the Comcast Corp., NBCUniversal is the "world's largest mass
media group." The company engages in producing and operating entertainment and news television
networks, and owns motion picture companies as well as branded theme parks.
Comcast

Comcast Corporation : An American Multinational Mass Media...
Comcast Corporation, formerly registered as Comcast Holdings,[note 1] is an American
multinational mass media company and is the largest broadcasting and largest cable company in the
world by revenue.[2] It is the second largest pay–TV company after the AT&T–DirecTV acquisition,
largest cable TV company and largest home Internet service provider in the United States,[9] and the
nation 's third largest home telephone service provider. Comcast services U.S. residential and
commercial customers in 40 states and the District of Columbia.[10] The company 's headquarters
are located in Philadelphia, Pennsylvania.
As the owner of the international media company NBCUniversal since 2011,[11][12][13][14]
Comcast is a producer of feature films and television programs intended for theatrical exhibition and
over–the–air and cable television broadcast.
Comcast operates multiple cable–only channels (including E! Entertainment Television, the Golf
Channel, and NBCSN), over–the–air national broadcast network channels (NBC and Telemundo),
the film production studio Universal Pictures, and Universal Parks & Resorts, with a global total of
nearly 200 family entertainment locations and attractions in the U.S. and several other countries
including U.A.E., South Korea, Russia and China, with several new locations reportedly planned
and being developed for future operation.[15] Comcast also has significant holding in digital
distribution (thePlatform). In February 2014 the company agreed to merge

Comcast 5 Forces
Porter's Five Forces in Comcast Corporation
Sunilkumar Patel
Wilmington University
Background
Comcast Corporation, based in Philadelphia, PA, with its bundling services operates as a media and
technology with its two primary business, Comcast Cable and NBCUniversal. Comcast sprung into
life in 1963 and went public in 1973 (James, 2014) It has acquired many corporation to take a firm
stand where it is at today. Comcast Cable is nation's largest video, high–speed Internet which has
continuously increased its speed 13 times in last 13 years which now offers up to 505 Mbps to
residential customers and up to 10 Gbps to businesses as well as phone services under XFINITY
brand (Comcast, 2014). NBCUniversal operates in media, entertainment and sports cable network,
the NBC and Telemundo broadcast networks, television production operations, television station
groups, Universal Pictures and Universal Parks and Resorts (Yahoo Finance, 2015). Comcast also
invests heavily in innovative businesses that represent the next generation of entertainment,
communications and digital technology by partnering with entrepreneurs who have the vision,
passion and tenacity to succeed (Comcast, 2015). Financial Info
Comcast's 2014 financial and operational performance was outstanding with revenue increase by
6.4% to $ 68.8 billion up from $64.7 billion in 2013. Operating cash flow also had an increment of
6.9% which accounted more of $ 22.9 billion on hand up from $ 21.4 billion

Comcast Corporation Holdings Ltd.
Comcast Corporation Holdings Ltd
Comcast Corporation is a company in the services sector in the cable and broadcasting industry
located in the United States that offers media, entertainment, and communications. The Corporation
is headquartered in Philadelphia, Pennsylvania (Comcast, 2016). This paper will be an extrapolation
of Comcast's history from the day it was founded to its current stature.
Timeline of important events in the organization's history
Comcast Corporation was founded in 1963 by Julian A. Brodsky, Daniel Aaron, and Ralph J.
Roberts and was later incorporated in 2001 on December as a media and technology firm. In that
year, the founders purchased and operated a local antenna television system that was located in
Tupelo, Mississippi. Initially, the company was called American Cable Systems but in 1969, it
changed its name to Comcast. It was in 1972 that Comcast went public and transacted in the
NASDAQ stock market under the CMCSA ticker symbol. It then underwent a series of acquisitions
and mergers between 1986 and 1996. It is then that it transacted with E! Entertainment, E. W.
Scripps, Maclean Hunter, Storer Communications and Group W Cable. In 1997, Comcast benefited
from Microsoft 's $1 billion investment. In a span of the next half a decade, it also entered several
transactions with Greater Philadelphia Cablevision, Prime Communications, AT & T Broadband,
Jones Intercable and Lenfest Communications (Comcast, 2016; Marketline, 2013).
In 2001, the

Entertainment And Media Industries : Case Study
Maya Beverly
October 19, 2017
Professor Sunder
Entertainment and Media Industries
Case Study: Comcast
Background:
Founded by Ralph J. Roberts in 1963 by Daniel Aaron and Julian A. Brodsky, Comcast began with
the purchase of 1,200–subscriber cable system in Tupelo, MS (Shareholder).Today, Comcast
Corporation is the largest cable TV company, and home internet service provider (Media Data
Base). In 2002, Comcast acquired all assets of AT&T Broadband, thus making Comcast the largest
cable television company in the United States with over 22 million subscribers, and largest
broadcasting and cable TV Company in the world by revenue (Secdatabase).
Headquartered in Philadelphia, Pennsylvania, Comcast has evolved from primarily a cable operator
... Show more content on Helpwriting.net ...
Recently, many customers have had objections with Comcast's "Service Protection Plan" that
charged consumers $4.99. In fact, Washington's state attorney launched a $100 million lawsuit in
2016 against Comcast stating that the cable giant violated the state's Consumer Protection Act by
using "deceptive sales practices" (Fortune). The recording of the "Comcast Representative from
Hell" featuring an audio clip of a Comcast Representative arguing with a customer over the phone
sparked a conversation about the largest player in the cable industry (TheVerge). As cord–cutting
continues to be pervasive, Comcast recently announced in September that it's expected to lose nearly
150,000 subscribers from various competitors. Even competitors like DirectTV that are in the Cable
business are also showing signs of loss (Caffrey). This month, The Cable trade association has
accused Comcast of forcing small firms to raise prices by limits small– and medium–sized operators
from selling the basic cable–broadband tier package in its contracts for broadcasting its regional
sports networks (Burdo). Essentially, Comcast is using its regional sports networks, which can hold
exclusive broadcasting rights for local sports teams, as control in its contracts over more simple
cable packages. Comcast customers in different parts of the country are subject to different prices
and different rules, often seemingly arbitrarily (TheVerge). Rates can vary around

Net Neutrality John Oliver Analysis
According to the video, net neutrality is considered to be a principle that all data on the internet
must be treated equally, regardless of the creator and content. In John Oliver's "Net Neutrality: Last
Week Tonight with John Oliver (HBO)," John Oliver summarizes the importance of protecting net
neutrality. If net neutrality did not exist, then it allows for the large companies, such as Comcast and
Time Warner Cable, to discriminate and bandwidth throttle the data speeds for loading various
contents. John Oliver presents the topic of net neutrality to the audience or viewer in a comedic
fashion; however, John Oliver simultaneously informs and urges the audience to protest to the FCC
to uphold net neutrality while incorporating mainly pathos ... Show more content on Helpwriting.net
...
Cable companies were attempting to remove net neutrality to discriminate against certain websites
and content, bandwidth throttle speeds via a "fast" lane, and be able to charge a premium price for
certain websites and content using the "hyper–speed" lane, which would essentially be the original
lane. This topic affects all internet users in the United States; however, it is not a well–known topic
due to the fact that the topic in general is not as captivating as other news. John Oliver mentioned,
"If [the cable companies] want to do something evil, put it inside something boring (Oliver, "Net
Neutrality: Last Week Tonight with John Oliver (HBO)." Since the topic of net neutrality is a topic
that is considered as dull, only a handful of people are informed about this topic. John Oliver
understands that most people would not retain any knowledge presented to them in regards to net
neutrality, which is the reason why John Oliver has also incorporated a plethora of jokes to hold the
audience's attention. Nevertheless, John Oliver was able to change this topic into something
entertaining for the audience, informed about some facts and his views of net neutrality, and
encouraged and compelled thousands of people to voice their opinions to the FCC in regards to

Comcast Corporation Case
It would be fair to say that the Comcast Corporation is a triple treat. The company provides cable,
internet services, and is a home telephone provider. With all that Comcast is producing film, cable,
and television. "It's the largest media company in the world. In 2013, it took in $64.67 billion,
generating $13.6 billion in operating income and $7.1 billion in net profits (Cassidy, 2014)". How
can any company compete with that, this is why as an economic society we need competition. This
giant is still not satisfied with the profitable margin that it receives each year. Comcast merged with
Time Warner Cable in 2005 to purchase the competition, Adelphia Communications. In purchasing
the fifth largest cable company comes all of their subscribers making Comcast a colossal company.
Now that it has majority control over the market, Comcast is selling the idea to the public that the
services they will provide will benefit the consumer. The large cable company's know that as a
consumer we have no choice but to pay for the entertainment that they provide, which leaves the
consumer with no choice at all. ... Show more content on Helpwriting.net ...
The services that the Comcast Company provides the consumer are the same quality of
entertainment around the world, just a cheaper price. This is because they have implemented a
competition policy which helps new providers to enter the market at competitive prices. When we
compare the triple–play packages that we receive from Comcast to other parts of the country they
are significantly different. Looking at France's packages, they offer free telephone services around
the world and their internet services is much faster then what Comcast is providing. Why are
Americans paying for the same service, just at a much higher

Comcast Corporation : A Diversified Mass Media Company
The company selected is Comcast Corporation. This is a diversified mass media company
headquartered at Philadelphia, Pennsylvania. It is the world 's largest broadcasting and Cable
Company in terms of revenue. The generic strategy being followed by Comcast Corporation is
differentiation. It provides high quality service which is unique. It also develops, produces, markets,
and distributes content through unmatched breadth of media platforms.
The Comcast Corporation earns sales revenues from five segments, namely cable services, media
networks, parks & resorts, studio entertainment, and technology. Comcast Corporation has
differentiated its products and services in a way that has enabled to compete successfully. The target
customer segment of Comcast Corporation is not price–sensitive. The added price of the services
provided by Comcast outweighs the added expense to acquire the service.
The complementary strategy for growth that has been adapted by Comcast is to "maximize market
share". For this Comcast is pursuing sales growth. It is trying to penetrate new markets. It is also
trying to optimize its capacity.
The Comcast is actively trying to enter new markets. In February 2013 it bought NBC Universal, a
global media network company that generating billions revenue each year. Further, In 2013 Comcast
announced their new web platform, the Xfinity to go app. This allows customers to stream content
anywhere. The timing of this is important because at this time Comcast is

Comcast Corporation Swot Analysis
Abstract
Comcast Corporation (NASDAQ: CMCSA, CMCSK), a company based in Philadelphia primarily
provides competitive bundled–package, which consists video, high–speed internet, phone, wireless
security and automation services to both residential and commercial customers, with estimated TV–
market share of 24% in United States. With the introduction of Xfinity brand services, 80% of
Comcast's revenue is generated from its video services.
Comcast's innovative products/services facilitate current position in market share, however there are
dynamic competing market forces like flooding of social medial and new gaming devices that are
intensively changing how the American working–class and younger generations watch series of TV
programs. Hence this ... Show more content on Helpwriting.net ...
Some of merger and acquisition were agreements with Group W Cable, Storer Communications,
Maclean Hunter, E.W. Scripps and E! Entertainment, Jones Intercable, Prime Communications,
Greater Philadelphia Cablevision, AT&T Broadband, Lenfest Communications Inc. Microsoft
invested $1 billion in Comcast in 1997. In 2001, Comcast acquired controlling interests in the Golf
Channel and the Outdoor Life Network, launched its HDTV service and its video on demand (VOD)
service, G4, a 24–hour, seven–day–a–week television network, in 2002.The company completed its
merger with AT&T Broadband (Comcast Corporation, 2017). In 2017, Comcast and Charter
Communications collaborated with each other to protect their emerging cellphone businesses from
huge, national providers such as Verizon, AT&T, Sprint and T–Mobile (Brian Fung,

Comcast Executive Summary
In response to the market trend, the company has introduced some new products. Comcast launched
a constant guard, a security program designed to help protect its high–speed internet users from
online threats. Comcast also launched a beta version of Fancast Xfinity TV, its online television
service. The Xfinity service gives subscriber access to hours of content not previously available
online. Comcast also took the opportunity of the market trend and added to its mobile content. It
released Comcast Mobile app 2.0, which includes a remote DVR programming service. Also, the
company launched COMCAST4U, a mobile SMS text service, which gives customers access to
frequently accessed account functions. All of these new additions will allow Comcast ... Show more
content on Helpwriting.net ...
in an attempt to acquire Time Warner, which was largely associated to the Federal Communications
Commission (FCC) regulations and policies.
If the company is subject to stringent regulation by federal, state and local governments, which
regularly regulate the video services, internet service and VoIP digital phone service industries.
Then, Comcast's businesses, including Cable and NBCUniversal's businesses are required to comply
to the regulation by federal, state, local and foreign authorities under applicable laws and
regulations, and under agreements it enters into with franchising authorities.
The Communications Act of 1934, as amended (the "Communications Act"), and Federal
Communications Commission (FCC) regulations and policies also significantly impact Comcast's
decision on the company's businesses, including cable system and broadcast station ownership,
video services customer rates, carriage of broadcast television stations, broadcast programming
content and advertising, package of programming to customers and other providers, access to cable
system channels by franchising authorities and other parties, the use of utility poles and conduits,
and the offering of high–speed internet and phone services (Marketline, 2013). Failure of Comcast's
businesses to comply with the laws and regulations may result in administrative enforcement
actions, fines and civil and criminal liability. In as much that laws, policies and regulations are much
stricter in the U.S. this would present significant risks to the company's businesses which may affect
its operating

The Internet: The Golden Age Of Piracy
The internet is like an ocean brimmed with information (figuratively and literally if you count all the
gigantic cables buried on the sea bed). Like any good ocean, it's vast, large, and expansive; far from
what our eyes can see. It's a place of wonder and amazement, a place that triggers one's urge to
explore, to discover, and ultimately to conquer (if you're Comcast). The Golden Age of Piracy is
easily relatable for netizens, the romanticism found in traversing the never ending sea,
unencumbered from governments, laws and principles, while harboring all sort of individuals with
diverse interest, value and taste. The internet is the last place with true freedom in a world that is
becoming progressively more restricted. Net neutrality is the ... Show more content on
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All should be well and good right? Well not exactly, time and time again, large internet providers
will never take this bending down as proven in 2008 by Comcast and again in 2011 by Verizon. No
doubt they will try to challenge FCC's authority and sweep all this under the rug and doing what
they do best, screwing their customers. So yes, we might have won the battle, but the war has just
begun (dun dun

National Broadcasting Company Research Paper
The National Broadcasting Company (NBC) is an American commercial broadcast television and
radio network that is the flagship property of NBCUniversal, a subsidiary of Comcast. The network
is headquartered in the Comcast Building (formerly known as the GE Building) at Rockefeller
Center in New York City, with additional major offices near Los Angeles (at Universal City Plaza)
and in Chicago (at the NBC Tower). NBC is sometimes referred to as the "Peacock Network", in
reference to its stylized peacock logo, which was originally created in 1956 for its then–new color
broadcasts and became the network's official emblem in 1979.
Founded in 1926 by the Radio Corporation of America (RCA), NBC is the oldest major broadcast
network in the United States.

Accenture Case Study
Chapter 1 Introduction 1.1 Accenture – Global
Accenture is a great success story by any measure. The company's history has been more than 60
years in the making–from the earliest days as a pioneer in the new world of information technology
in the 1950s to its position today as a Fortune Global 500 industry leader.
Initially called Andersen Consulting, Accenture was formally established in 1989 when a group of
partners from the Consulting division of the various Arthur Andersen firms around the world formed
a new organization focused on consulting and technology services related to managing large–scale
systems integration and enhancing business processes.
That same year Accenture formalized Business Integration, its framework for aligning ... Show more
content on Helpwriting.net ...
Today Accenture is a global management consulting, technology services and outsourcing company,
with more than 323,000 people serving clients in more than 120 countries. Combining unparalleled
experience, comprehensive capabilities across all industries and business functions, and extensive
research on the world's most successful companies, Accenture collaborates with clients to help them
become high–performance businesses and governments. The company generated net revenues of US
$30.0 billion for the fiscal year ended Aug. 31, 2014.
1.2 Values/Nature of work
Accenture's four growth platforms–Accenture Strategy, Accenture Digital, Accenture Technology,
Accenture Operations–are the innovation engines which build world–class skills and capabilities;
develop knowledge capital; and create, acquire and manage key assets central to the development of
integrated services and solutions for the clients.
Accenture helps organizations assess how to maximize their performance and works with them to
achieve their vision. They develop and implement technology to improve the clients' productivity
and efficiency – and may run parts of their business. Ultimately, enables their clients to become
high–performance businesses and

Comcast Corporation: Financial Analysis
As of January 20, 2017 the current market quote for Comcast Corp is at 73.57 per the NASDAQ
exchange. Over the past 10 years the market for Comcast Corp grew significantly. The 31st of
January in 2007 the stock market value was at a low 29.57. So, what trends and or events made the
stock market activity change so significantly in the last 10 years? Analysts that are researching this
and keeping track of the stock market activity are stating as of January 10th of 2017 the shareholder
returns and stock trends were trading at $70.92. Comcast's stock was trading at 6.4% above its
normal 20–day and 50–day moving averages of around $65. Comcast has been maintaining a steady
dividend payout ratio of 30.0%–35.0%. Since 1963, Comcast has developed,

Comcast Corporation Case Study
Standing proud as Philadelphia's tallest skyscraper lies the headquarters of the leading
telecommunication conglomerate in the U.S–– Comcast Corporation. Comcast, with about 159,000
employees, developed around $80.4 billion in revenue in 2016, which was a 7.9% increase from the
revenue consolidated in the previous year. Comcast Corporation's success can be traced down to the
extensive services the company provides. These services, including cable television, internet
services, voice over internet protocol, and content production, fall within two overlaying businesses
of Comcast Corporation: NBCUniversal and Comcast Cable. NBCUniversal operates news,
entertainment and sports cable networks, the NBC and Telemundo broadcast networks, ... Show
more content on Helpwriting.net ...
Services such as Netflix and Hulu, along with other platforms that employ digital distribution create
a prominent challenge for Comcast. To most consumers, online streaming is seen as a better option
compared to cable due to its convenience, lack of commercials, lower prices, and the availability to
"binge watch" (See Exhibit 1 for the leading video subscriptions in the U.S in 2016). This
increasingly growing platform presents a challenge for Comcast and how the company should
respond to the changing environment.
Strategic Solutions
In response to Google's initiative for fiber–based high–speed internet service, Comcast should focus
on adapting these fiber–optic capacities as a means of improving their own internet service.
Comcast holds a competitive advantage in infrastructure, and by updating their broadband network
with those driving Google Fiber, Comcast would be utilizing this advantage. An upgrade of
increased speeds and reliability will secure Comcast's dominant position in the internet provider
market.
Pros:
This will reduce the risk of customers switching to a different service provider for more advanced
offerings.
By providing top–notch streaming capabilities, Comcast will be able to remain a frontrunner of new
developments.
With the expansion of their network, Comcast will ensure that competitors will not

The Telecom Industry And Monopoly
Qinhan Hu
Econ 4333
Dr. Brown
4/21/2016
Book Review: Crawford, S. (2014). The Telecom Industry and Monopoly in Power in the New
Gilded Age. London, Brilliance Audio.
In the book, Captive Audience: The Telekom Industry and Monopoly Power in the New Gilded Age,
the Author, Susan Crawford is discussing how a decade ago, United States was the benchmark for
internet service provision. The U.S. boasted of the fastest internet speed, highest penetration rates,
and the lowest prices in the market. The United States was then recognized as a leading knowledge
economy. However, today, things have suddenly changed, a situation attributed towards lackluster
government legislations that have given rise to new monopolies hence allowing countries such as
Singapore, Japan, and Europe to overtake the U.S in terms of average broadband speed, penetration
rates, and prices. This backslide has not only deprived consumers premium services and contents in
a competitive global landscape, but also threatening to derail the country's economic prospects.
According to Susan, who is the author of the book, she believes that once upon a time, she was
found in a fortunate position to decide on a television and internet package. Susan had a choice of
two companies to choose from, and these very companies provided broadband connectivity,
telephony services, and myriad of television channels than she could hardly afford to enjoy.
Unfortunately, this particular choice of providers is only available to the

Xspace College Essay
Xfinity is a brand that was created by the Comcast company in 2010 for its technology platform,
products, and services. About three years ago they launched their Xfinity Home Security service as
well as an advertisement along with it. Advertisements are used globally to persuade consumers into
buying products or services. The Xfinity Home advertisement shows a picture of a couple on a
peaceful vacation by a sandy beach holding a tablet that displays the Xfinity Home security. It's
followed by the slogan "Connected. Protected. Home" which is used to attract customers to the
service they are trying to sell. This is done by stating several keywords that might prompt an
individual to select a service from Comcast. The first keyword is "connected" which means that one
can have ... Show more content on Helpwriting.net ...
The second keyword is "protected" which shows how Xfinity's home security helps ensure ones
safety and give customers a peace of mind from thief's or home invasions, for the device detects
immediately if a door or window opens. The last keyword utilized is "home", which is the place
individuals reside in, spend time with their loved ones, and have their most valuable possessions.
Home is a very special place for millions of people, therefore this product appeals to the masses. By
using strategies such as logos, ethos, and pathos, Xfinity is able to persuade home owners to buy
their service.
Crime has been around for centuries. The perfect example of this is the early civilization of
Mesopotamia in which the Code of Hammurabi was used to keep order in society; It disciplined and
punished those who broke the law. The Code of Hammurabi was composed of different laws and the
ideology behind it was that the offender paid the price with an eye for an eye, and tooth for a tooth.
In America crime has increased over the decades. For instance, during the Industrial Revolution
cities began to boom because individuals wanted

Customer Service Quality At Comcast Corporation Essay
Customer Service Quality
Lack of good quality customer service can have a negative impact on any company, from fast food
restaurants to large corporations with call centers. Looking at Comcast Corporation as a specific
example of poor customer service quality, we will identify the source of the negative impact and
provide different options for improvement of quality within the call center.
Comcast Corporation started out as a small cable company and grew tremendously to the number
one company in internet and cable providers. This growth is directly correlated to the risks CEO
Brian Roberts has taken throughout the years such as buying smaller cable companies, successfully
acquiring investors to back the corporation, and at times learning from past mistakes. With a
company this big, problems are going to arise, but at what cost does a lack of quality in the customer
service department ultimately bring? Bad news travels a lot faster than good news, but if a company
already stands in the number one position, is upper management truly concerned? Business Insider's
article "The 15 Worse Companies for Customer Service" rated Comcast #4. "The second–lowest–
ranked cable service." (Nisen, 2013) This refers to the television service alone, however, both
internet and cable received low scores. Comcast has lost hundreds of thousands of TV subscribers,
due to online streaming of shows with the use of Hulu and Netflix. Would a high quality of customer
service give customers the

Comcast : A Dominant Theme
Comcast is now a nationally recognized name, but before Comcast became an empire, it was a small
cable station with 1200 subscribers in Tupelo, Mississippi. Ralph Roberts bought the small cable
station 1963 during a poker game with some friends. Throughout the years, Comcast has been able
to grow and expand with the new technological developments and consumer appetite. Comcast has
branched out from cable and entered the high–speed internet provider market, the telephone
communications service as well as the home security surveillance. The company has utilized
strategies to increase their growth and reinforce their recognized brand name, by providing
customers more for their money, corporate social responsibility and acquiring and merging ... Show
Comcast quickly became a company that offered more than just one service, they utilized a
corporate strategy to increase value in all their different business markets. Comcast's core values
revolve around community investment, diversity & inclusion, the health of the environment and
integrity. "As we shape the future of media and technology, our 153,000 employees strive to earn the
respect and trust of our customers, our shareholders and members of the communities we serve"
("Our Values"). The overall mission of the company is to continue to innovate technological services
and products to make life more opportune for their customers. Comcast practices the 'Best–cost
provider strategy' in a business model that promotes convince for their customers by offering
integrated services all on one bill. "Best–cost provider strategies are a hybrid of low–cost provider
and differentiation strategies that aim at satisfying buyer expectations on key
quality/features/performance/service attributes and beating customer expectations on price"
(Gamble et. All) The elements in the best–cost provider strategy include: bundles with internet,
cable and telephone services at varying internet speed, cable channels and levels of telephone
service; different cable packages with different channels and promotional deals and

Comcast Corporation : Global Media And Technology Company
Introduction Comcast Corporation is a global media and technology company incorporated in
Philadelphia, Pennsylvania. As of 2015, Comcast Corporation was listed as 44 of 100 on Forbes
Fortune 500. Two of their primary businesses are Comcast Cable, a company that provides
customers with high–speed internet and is a phone provider to residential customer, and
NBCUniversal, which provides various network such as news, entertainment and sports and NBC
and Telemundo broadcast, as well as television and movies productions (Universal Pictures). To act
in accordance with the federal securities law companies are require to report practices of their
company. The SEC 10K is basically an annual report of the company's financial statement as well as
the condition of the business. In this report we will take a closer look at a couple of the financial
statements as well as property and equipment, and inventory. Income Statement According to
Hermanson, R., Maher, M., & Edwards, J. by definition an income statement "is a financial
statement that shows cases a companies' profitability during a set period". How that profitability is
measure is by comparing the revenues earned with the expenses incurred to produce these revenues.
If the production of these revenues exceed the expenses that they incurred than the company has
gained a net income and if the expenses incur were to exceed the revenue than the company has
suffered a net loss. Through examination of Exhibit A, the company has

Business Analysis of Comcast Corporation Essay
Business Analysis of Comcast Corporation
Comcast Corporation, based in Philadelphia, Pennsylvania, is the largest cable company in the
United States. Comcast develops broadband cable networks and are involved in electronic retailing
and television programming content.
Comcast was founded in 1963 by Ralph J. Roberts, Daniel Aaron, and Julian A. Brodsky in Tupelo,
Mississippi. Entrepreneurs who transformed Comcast from a small cable company to a massive
corporation that employs over 68,000 people. Of course, with mergers as well as buying other
companies, they were taking a great risk. Their risk taking has been a proven success. The company
was incorporated in Pennsylvania in 1969 under the name Comcast Corporation from American
Cable ... Show more content on Helpwriting.net ...
Comcast not only offers many cable/television–viewing options, but also offers high–speed internet
services. "Comcast's blazing–fast 100% Pure Broadband brings you scorching speeds through a
connection that's always on. Plus, it comes with tons of special features like click–and–play video
clips, exciting games, Disney kids' activities, digital music and so much more."
Comcast beats competition by providing excellent products and services to its customers. This is
especially important in a fast–pasted changing world that leans more on technology every day.
Comcast has been the leader in being up–to–speed in the latest advances in technology and options
for its customers.
Comcast's biggest assets are its stakeholders. A large variety of up–to–date products are not as
valuable if you do not have good service to back those products up, as well as a good reputation in
always putting the customer first. This is especially true in the technological field where customers
lack knowledge of the new advances. Comcast provides excellent service for all customers' needs
with its very own online help desk. You can not only view your account statements but also obtain a
wide variety of help and useful information. Comcast help offers a virtual customer service
representative available 24/7 to answer all technical support and customer service questions. This
service also allows you to search for your answer, use FAQ's, email customer support

Comcast And The Media Industry
Comcast
"Comcast" is one of many companies that own's and works in the media industry, they not only own
two very important primary businesses, Comcast Cable and NBCUniversal but are known as the
largest cable television operator in the United States. They offer their customers a large variety of
entertainment technology from video, high–speed Internet and phone providers, to residential
customers under the XFINITY brand. As "Comcast works in the media industry they are always
"aspiring to evolve to the next level of a corporation" and they are nearly there. They are already
known to have the largest broadcasting and cable company in world by revenue, and from further
research, we known that they are already America's largest media conglomerate. Their name,
"Comcast is a blend of the words "Communication" and "Broadcast".
"The media's the most powerful entity on earth. They have the power to make the innocent guilty
and the guilty innocent, and that's power. Because they control the minds of the masses.". In the
media industry everyone is always wanting to gain more power, the more power you have, the larger
audience mass you gain. "Comcast" as a type of organisational company owns many media sectors
and these include; video, high speed internet, phone, advertising, franchise fees, cable, corporate,
NBS cable networks, NBC Broadcasting television, Universal Filmed Entertainment, Universal
Theme parks and NBC Universal. Here is a chart demonstrating their revenue income

Comcast And Time Warner Cable Merger Essay
Comcast and Time Warner Cable Merger
Haley Miller, April Brooks–Price, Heather Henley, Germaine Wright, and Anthony Young
American InterContinental University
Abstract
Included in this paper the firms I the proposed merger are described thoroughly. Annual sales and
extent of their operations are listed. The incentives to consolidate from the firm's point of view are
shown. The product, production methods, scale of production, and sources for raw materials are
described along with the technologies used. Also both the pros and cons of the argument in favor for
and against the proposed merger are given and explained.
Comcast and Time Warner Cable Merger
Part One The name of the merger my group and I are assessing is ... Show more content on
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Comcast and Time Warner Cable operate on a continuous scale of production. This means the
production line runs 24 hours and 365 days a year, high level of machinery is required, every stage
is at quality control, etc. Comcast and Time Warner Cable's source of raw material is Spectrum Co.
The technology they use world class technology
Part Two Competition is important because without it there would be no market place. The ability to
compete against another firm and or company has a major impact on the economy, if there is only
one company in the market place that is offering a product or service then that company can charge
whatever price it deems to be reasonable to the customers. The product and or service may not meet
the customer's expectation

Essay on Comcast Marketing Strategy
|Marketing Strategy |
|Comcast Corporation |
| |
| |
| |
| |
| |
EXECUTIVE SUMMARY
Comcast Corporation is facing strong new competition in markets where it used to have none.
Comcast has ... Show more content on Helpwriting.net ...
This involves acquiring media content providers in order to provide exclusive content and to offer a
one–stop shopping experience for consumers for all their entertainment and communication needs.
Market Definition and Opportunity
Comcast identifies its target market size as 50.6 million homes, located in 39 states and the District
of Columbia, which can be connected to its distribution system without further extension of
transmission lines. Currently, Comcast has 24.2 million video customers (47.8% penetration), 14.9
million high–speed internet customers (29.7% penetration), and 6.5 million phone customers (13.9%
penetration). Comcast generates approximately 95% of its consolidated revenue from its Cable
segment. Its cable systems simultaneously deliver video, high–speed internet and phone services to
its customers (2008 Annual Report).
Appendix A: Example Customer Satisfaction Survey
In your most recent customer service experience, how did you contact the representative? ( ) In
Person ( ) By Telephone ( ) Internet ( ) Other
About how long did you have to wait before speaking to a representative? ( ) I was taken care of
immediately ( ) Within 3 minutes ( ) 3–5 minutes ( ) 5–10 minutes ( ) More than 10 minutes
Did our representative... (Select all that apply) ( ) Quickly identify the problem ( ) Appear
knowledgeable and

Comcast Corporation Value Statement
NBCUniversal, or NBCU, is an entertainment and media company division under Comcast
Corporation. They are the parent company to many popular broadcasting channels, digital
businesses, and film companies such as NBC News, Hulu, and Universal Pictures. The company's
vision for 2016 is to improve their customer service experience to their current and future
customers. The company's vision is to give customers the option to interact with service providers
digitally instead of over the phone. Besides customer service, the whole Comcast NBCU
organization is preparing to give the best coverage of the 2016 Olympics in history, as stated in their
shareholder letter published in January. NBCU's value statement summarizes that the company
"embraces the opportunity to create conversation and mobilize action to address some of the world's
most critical issues" and hires diverse employees to "create and deliver a spectrum of content
reflecting the current and changing face of the world." In general, NBCU's mission is create content
that is relevant, different, and entertaining to their customers around the world. NBCU is a well–
known and powerful organization along with Comcast, and doing this may seem simple, but just
like the smaller ... Show more content on Helpwriting.net ...
Some of these competitors are DirecTV Group Holdings, LLC, Dish Network Corporation, and
Time Warner Cable Inc. The main area of competition between these big name corporations is
technological advances within society. Further advances in technology contest current business
models and affect consumer behavior more rapidly than ever. Some of these things are very simple,
such as people choosing to watch television and movies online instead of subscribing to a cable
provider. Because of this, NBCU has been using different strategies and activities to ensure that their
company is still up to date with the contemporary media

Comcast Corporation : A Worldwide Media Source And...
Comcast Corporation
Rikki Wooten
Due Date: 5/1/2017
Introduction
Comcast Corporation is a Worldwide media source and technology corporation that has two primary
businesses: Comcast Cable and NBCUniversal. Comcast Cable also known as Xfinity is the cable
television offered from Comcast Corporation. They provide broadband internet and also landline
telephones for residents. Comcast also supplies their services to small and medium size businesses,
through its Comcast Business brand. Comcast Corporation also has an Enterprise brand that
provides connections to Fortune 1000 companies.
Comcast is easily one of the top nation 's largest video streaming, high–speed Internet, and landline
phone providers.
Comcast 's cable packages ... Show more content on Helpwriting.net ...
NBCUniversal is one of the most dominate media and Entertainment Corporation globally. They
specialize in the development, production, marketing, news, and information to their subscribers
spread all across the United States.
NBCUniversal owns and operates an upscale portfolio world–renowned theme parks and a suite of
leading Internet–based firm. Comcast has engaged their employees to work hard in advancing their
technology network to deliver the fastest broadband speeds to their customers. This new strategy
will allow their customers to generate personalized videos, communications, and home management
offerings. Comcast Corporation Services ' United Sates residential and commercial subscribers in 40
different states and the District of Columbia.
The Corporation 's headquarters is positioned in Philadelphia, Pennsylvania. Since they are the
owner of the international media company, NBCUniversal, since 2011 They are also a producer of
feature films and television programs intended for theatrical exhibition and over–the–air cable TV
broadcast.
Furthermore, Comcast Corporation 's largest expense for delivering cable services was the cost of
their highly innovative infrastructure and their advanced programming.
Programming costs amounted to over $9 billion or 44% of their cable revenues. Between 2006 and
2014, Comcast 's programming costs grew at an annual exponential

Customer Service And Corporate Social Responsibility
Introduction
Customer Service & Corporate Social Responsibility
Social responsibility is a belief that one has both, the moral and ethical responsibility to base
decisions based off of the effect which it will have on society. This means that as human beings it is
our responsibility, better yet our obligation to work in coordination with one another in efforts to
better the planet's well–being as well as our company's. Corporate social responsibility adheres to
the same policy, only in a corporate environment. This means that every corporation has the innate
ability to make decisions that affect our vitality as a whole when applying those decisions in
business. Businesses must be aware of the effect on the community and the environment ... Show
The largest acquisition being the purchase of AT&T's cable provisions in 2001 for an immense $45
billion becoming America's largest cable provider at the time. To date, The Comcast Corporation
remains the largest broadcasting company in the industry with an estimated 30 million subscribers
and a net worth of nearly $148 billion.
The Comcast Corporation's Customer Service
Company Perceptions
Xfinity's customer care is confident in their customer service guarantee which seems promising.
(Xfinity, 2015) The guarantee wants consumers to be amazed with the choices Comcast offers,
excited by the innovation they provide and satisfied with the service and reliability of every
interaction. Interestingly, the guarantee stresses that the corporation wants these things yet does not
officially guarantee them. It is understandable that one cannot completely guarantee amazement,
excitement, and satisfaction, however, under those premises, the clauses should be omitted from the
guarantee seeing as they are not official. (Xfinity,2015) Of everything written, the entire statement
only really guaranteed one thing – a 30–day money–back guarantee which claims that if anyone
wishes to cancel for any reason, they can do so in the first 30 days and get their money back. All
anyone has to do is return the equipment in good working order and Comcast will refund the
monthly recurring fee for the first 30 days

The Negative Impacts Of Global Media
Brand Over
Technology has improved dramatically, to open the gate of globalization during the changing stages
of media and communication. These very functions have played an important role in economic
growth and at the same time spreads culture growth globally, and with the revolution of global
media, it helps the world become smaller and easier to reach. With its growth and capability, global
media has attracted many capitalists, especially who are from the West, to grab such opportunity.
This has become a question is it true, that the global media systems are mostly controlled by
Western transnational media forums, and is there any negative impact from such actions?
The 2016, top six media corporations on revenue are ($59.62 billion), Walt Disney ($22.45 billion),
Comcast ($19.72 billion), 21st Century Fox ($18.67 billion), Facebook ($11.49 billion), Viacom
($9.61 billion), CBS Corporation.
Comcast is an entertainment branding provider considered in providing Cable, Internet, Wifi, Phone
services, and now Home Security features for families and is in the Oligopoly Market Structure. It's
a multimedia company leading the market with many assets controlled. There are few large
companies in this industry that have products that are the same, but they differentiate in the ways
they are offered. Companies in this industry must work together to co–exist somewhat; they
typically counteract what the other companies are offering because they may have an upper hand to
direct rights

Warner Cable And The Cable Industry Essay

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