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Adam
Task 5
Units 25,26
Ownership
• Comcast Corporation founded in 1963 (formerly registered as Comcast Holdings)is an
American global telecommunications conglomerate that is the largest broadcasting and cable
television company in the world by revenue (through its Xfinity brand). It is the second-largest
pay-tv company after AT&T(American Telephone & Telegraph), it is the largest cable TV
company and largest home Internet service provider in the United States, and the nation's
third-largest home telephone service provider. Comcast services U.S. residential and
commercial customers in 40 states and in the District of Columbia. The company's
headquarters are located in Philadelphia, Pennsylvania. As the owner of the international
media company NBCUniversal since 2011, Comcast is a producer of feature films and
television programs intended for theatrical exhibition and over-the-air and cable television
broadcast.
• Brian L. Roberts is an American businessman who currently serves as the Chairman and
Chief Executive Officer of Comcast Corporation, an American company providing cable,
entertainment, and communications products and services.
• Comcast owns and operates the Xfinity cable/telecommunications service, over the-air
national broadcast network channels (NBC and Telemundo), multiple cable only channels
(including MSNBC, CNBC, USA Network, NBCSN,E!, among others). Also Comcast owns the
film production studio Universal Pictures, and Universal Parks & Resorts in Los Angeles,
California; Orlando, Florida; and Osaka, Japan. Universal Studios Singapore, one of the four
Universal operating theme parks, is wholly owned by Genting Group, and a few new locations
such as Universal Studios Beijing are currently under construction or planned in the future.
Funding
• Comcast are not like other companies when it comes to funding. Being funded
by ventures(private equity they do not have a specific fund size. For us, every year
is its own fund. Investment can come late or early depending on the project I the
different platform owned by comcast. It is unique as there financially focused fund
is evaluated on its ability to return capital. What sets them apart from other
financial investors is their ability to add value beyond just capital. For each
investment, they leverage the Comcast and NBCUniversal family of companies,
providing access to a massive distribution platform of 22 million cable subscribers
and high-speed Internet customers, over 110 million households that view their
content, 2 million SMB customers as well as access to Comcast/NBCUniversal’s
network of more than 160K employees. While a relationship with a Comcast
business unit is never a guarantee as part of an investment from Comcast
Ventures, our ties with Comcast/NBCUniversal provide an array of opportunities
for current and future entrepreneurs and companies. Post investment, they say that
they work tirelessly to ensure that their entrepreneurs have the right support and
access to the key decision makers and services within Comcast and NBCUniversal.
Synergy How Comcast and NBCUniversal Used Minions to Fuse an Empire
• Synergy means the interaction or cooperation of two or more organizations, substances, or other agents to produce a
combined effect greater than the sum of their separate effects. Minions” took in about $115.2 million on its opening
weekend, one of the biggest animated openings on record, and went on to gross $1.16 billion worldwide. Minions, the
impish fire hydrant-shaped yellow misfits who exist to serve the world’s most evil villains, would appear to be unlikely
mascots for corporate synergy at Comcast, one of the world’s largest media conglomerates. The animated characters made
their debut in 2010 in Universal Pictures’ “Despicable Me,” backing up the wicked mastermind Gru in his quest to steal the
moon. At the time, federal regulators were reviewing Comcast’s bid to take control of NBCUniversal, the owner of the NBC
broadcast network, a bundle of cable television networks, a film studio and theme park business. Brian L. Roberts, the chief
executive of Comcast, had long dreamed of building a new industry behemoth that would unite the cable company his
father started in 1963 with the flashy world of world of television, news, movies and theme parks. Doing so, he believed,
would allow the combined company to lead both the distribution and development of content in an era when people
increasingly watched what they wanted when and how they wanted to. Mr. Roberts ended up winning his prize, agreeing
to more than 150 government-imposed conditions to close the deal for NBCUniversal. And the steady rise of the Minions
— who went on to star in two more lucrative movies and also help to promote several other Comcast assets — illustrate
how the two sides of the company have come together to champion certain business initiatives and, according to several
financial metrics, prospered. “It started as a concept and a guiding principle, and now it is the secret sauce,” Mr. Roberts
said
Regulatory Bodies
• For comcast Kathryn A. Zachem serves as Executive Vice President, Regulatory and State Legislative Affairs for Comcast
Corporation. In this capacity, she is responsible for the Company’s advocacy before federal agencies, including the Federal
Communications Commission, and state regulatory and legislative bodies.
• Kathy joined Comcast in 2008 from the law firm Wilkinson Barker Knauer, LLP, where she was a founding partner and
practiced communications law for 23 years. During that time, she represented clients from nearly every segment of the
communications sector, including media, telecom, wireless, satellite and Internet service providers. The Federal
Communications Commission is one of Comcast's made regulatory Bodies and regulates interstate and international
communications by radio, television, wire, satellite and cable in all 50 states, the District of Columbia and U.S. territories.
An independent U.S. government agency overseen by Congress, the commission is the United States' primary authority for
communications law, regulation and technological innovation. In its work facing economic opportunities and challenges
associated with rapidly evolving advances in global communications, the agency capitalizes on its competencies in:
Promoting competition, innovation and investment in broadband services and facilities Supporting the nation's economy by
ensuring an appropriate competitive framework for the unfolding of the communications revolution Encouraging the
highest and best use of spectrum domestically and internationally Revising media regulations so that new technologies
flourish alongside diversity and localism Providing leadership in strengthening the defence of the nation's communications
infrastructure
• Rules and Rulemakings • The FCC's rules and regulations are in Title 47 of the Code of Federal Regulations (CFR), which
are published and maintained by the Government Printing Office. Title 47 Rules & Regulations are also available on the
web in a searchable format.
• Most FCC rules are adopted by a process known as "notice and comment" rulemaking. Under that process, the FCC gives
the public notice that it is considering adopting or modifying rules on a particular subject and seeks the public's comment.
The Commission considers the comments received in developing final rules. For more information, check out our online
summary of the Rulemaking Process at the FCC.
• Advisory Committees • In 1972 Congress passed the Federal Advisory Committee Act to ensure that advice by advisory
committees is objective and accessible to the public. The Act put in place a process for establishing, operating, overseeing,
and terminating these committees that provide valuable input from consumer groups, industry stakeholders, public safety
officials and other interested parties.
Leadership - The agency is directed by five commissioners who are appointed by the President of the United States and
confirmed by the U.S. Senate. The president also selects one of the commissioners to serve as chairman. Only three
commissioners can be of the same political party at any given time and none can have a financial interest in any
commission-related business. All commissioners, including the chairman, have five-year terms, except when filling an
unexpired term. Organization - The commission is organized into bureaus and offices, based on function (see also
Organizational Charts of the FCC). Bureau and office staff members regularly share expertise to cooperatively fulfil
responsibilities such as: Developing and implementing regulatory programs Processing applications for licenses and other
filings Encouraging the development of innovative services Conducting investigations and analysing complaints Public
safety and homeland security Consumer information and education
Examples of Products/services for Comcast
• NBCUniversal owns and operates a valuable portfolio of news and entertainment
television networks, a premier motion picture company, significant television
production operations, a leading television stations group, world-renowned theme
parks, and a suite of leading Internet-based businesses. Including Universal
entertainment, parks & resorts. They describe this part of the industry as “Creating
legendary films that have touched the hearts of millions and fuelled culture’s
imagination with cinema for more than 100 years” which I believe is true as many of
the best films are made within universal, when their branded image appears at the
beginning of a film you can always tell it will be a movie you will enjoy. There are many
strands to Universal, as the production company has grown over their 100 year
development, they have added different aspects to the company such as
“DreamWorks animations” or universal studios one of the biggest theme parks
revolving around film. This in result when comcast and NBCUniversal became one
allowed the revenue for comcast to increase to higher levels compared to what they
already were. As I believe this is one of the best services they produce for the
consumers for the world, compared to the range of other services and products
comcast own and produce. These products are clearly successful as the revenue for
2017 was nearly 85 billion dollars, and the prediction for the following year is even
higher.
Examples of Products/services for Comcast
• Other examples of products/services Comcast provide are like Xfinity,
Comcast states they deliver the best in TV, Internet, voice, mobile, and
home management, all working together to give customers instant
access to the things that matter most – anywhere, anytime (in the US).
The reason that their services are so successful is because they offer the
latest technology with all the features someone could ask for, all for a
reasonable price (depending on what you see as reasonable) there
services are linked with other giant companies like being able to watch
Netflix or YouTube using their Infinity tv, through infinity they offer other
products such internet, phones and home controlling devices so you can
connect all of your devices together. Infinity and the NBCU are
comcast's two largest brands/companies they own which connects
together many different brands, companies and productions together

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Task 5

  • 2. Ownership • Comcast Corporation founded in 1963 (formerly registered as Comcast Holdings)is an American global telecommunications conglomerate that is the largest broadcasting and cable television company in the world by revenue (through its Xfinity brand). It is the second-largest pay-tv company after AT&T(American Telephone & Telegraph), it is the largest cable TV company and largest home Internet service provider in the United States, and the nation's third-largest home telephone service provider. Comcast services U.S. residential and commercial customers in 40 states and in the District of Columbia. The company's headquarters are located in Philadelphia, Pennsylvania. As the owner of the international media company NBCUniversal since 2011, Comcast is a producer of feature films and television programs intended for theatrical exhibition and over-the-air and cable television broadcast. • Brian L. Roberts is an American businessman who currently serves as the Chairman and Chief Executive Officer of Comcast Corporation, an American company providing cable, entertainment, and communications products and services. • Comcast owns and operates the Xfinity cable/telecommunications service, over the-air national broadcast network channels (NBC and Telemundo), multiple cable only channels (including MSNBC, CNBC, USA Network, NBCSN,E!, among others). Also Comcast owns the film production studio Universal Pictures, and Universal Parks & Resorts in Los Angeles, California; Orlando, Florida; and Osaka, Japan. Universal Studios Singapore, one of the four Universal operating theme parks, is wholly owned by Genting Group, and a few new locations such as Universal Studios Beijing are currently under construction or planned in the future.
  • 3. Funding • Comcast are not like other companies when it comes to funding. Being funded by ventures(private equity they do not have a specific fund size. For us, every year is its own fund. Investment can come late or early depending on the project I the different platform owned by comcast. It is unique as there financially focused fund is evaluated on its ability to return capital. What sets them apart from other financial investors is their ability to add value beyond just capital. For each investment, they leverage the Comcast and NBCUniversal family of companies, providing access to a massive distribution platform of 22 million cable subscribers and high-speed Internet customers, over 110 million households that view their content, 2 million SMB customers as well as access to Comcast/NBCUniversal’s network of more than 160K employees. While a relationship with a Comcast business unit is never a guarantee as part of an investment from Comcast Ventures, our ties with Comcast/NBCUniversal provide an array of opportunities for current and future entrepreneurs and companies. Post investment, they say that they work tirelessly to ensure that their entrepreneurs have the right support and access to the key decision makers and services within Comcast and NBCUniversal.
  • 4. Synergy How Comcast and NBCUniversal Used Minions to Fuse an Empire • Synergy means the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects. Minions” took in about $115.2 million on its opening weekend, one of the biggest animated openings on record, and went on to gross $1.16 billion worldwide. Minions, the impish fire hydrant-shaped yellow misfits who exist to serve the world’s most evil villains, would appear to be unlikely mascots for corporate synergy at Comcast, one of the world’s largest media conglomerates. The animated characters made their debut in 2010 in Universal Pictures’ “Despicable Me,” backing up the wicked mastermind Gru in his quest to steal the moon. At the time, federal regulators were reviewing Comcast’s bid to take control of NBCUniversal, the owner of the NBC broadcast network, a bundle of cable television networks, a film studio and theme park business. Brian L. Roberts, the chief executive of Comcast, had long dreamed of building a new industry behemoth that would unite the cable company his father started in 1963 with the flashy world of world of television, news, movies and theme parks. Doing so, he believed, would allow the combined company to lead both the distribution and development of content in an era when people increasingly watched what they wanted when and how they wanted to. Mr. Roberts ended up winning his prize, agreeing to more than 150 government-imposed conditions to close the deal for NBCUniversal. And the steady rise of the Minions — who went on to star in two more lucrative movies and also help to promote several other Comcast assets — illustrate how the two sides of the company have come together to champion certain business initiatives and, according to several financial metrics, prospered. “It started as a concept and a guiding principle, and now it is the secret sauce,” Mr. Roberts said
  • 5. Regulatory Bodies • For comcast Kathryn A. Zachem serves as Executive Vice President, Regulatory and State Legislative Affairs for Comcast Corporation. In this capacity, she is responsible for the Company’s advocacy before federal agencies, including the Federal Communications Commission, and state regulatory and legislative bodies. • Kathy joined Comcast in 2008 from the law firm Wilkinson Barker Knauer, LLP, where she was a founding partner and practiced communications law for 23 years. During that time, she represented clients from nearly every segment of the communications sector, including media, telecom, wireless, satellite and Internet service providers. The Federal Communications Commission is one of Comcast's made regulatory Bodies and regulates interstate and international communications by radio, television, wire, satellite and cable in all 50 states, the District of Columbia and U.S. territories. An independent U.S. government agency overseen by Congress, the commission is the United States' primary authority for communications law, regulation and technological innovation. In its work facing economic opportunities and challenges associated with rapidly evolving advances in global communications, the agency capitalizes on its competencies in: Promoting competition, innovation and investment in broadband services and facilities Supporting the nation's economy by ensuring an appropriate competitive framework for the unfolding of the communications revolution Encouraging the highest and best use of spectrum domestically and internationally Revising media regulations so that new technologies flourish alongside diversity and localism Providing leadership in strengthening the defence of the nation's communications infrastructure
  • 6. • Rules and Rulemakings • The FCC's rules and regulations are in Title 47 of the Code of Federal Regulations (CFR), which are published and maintained by the Government Printing Office. Title 47 Rules & Regulations are also available on the web in a searchable format. • Most FCC rules are adopted by a process known as "notice and comment" rulemaking. Under that process, the FCC gives the public notice that it is considering adopting or modifying rules on a particular subject and seeks the public's comment. The Commission considers the comments received in developing final rules. For more information, check out our online summary of the Rulemaking Process at the FCC. • Advisory Committees • In 1972 Congress passed the Federal Advisory Committee Act to ensure that advice by advisory committees is objective and accessible to the public. The Act put in place a process for establishing, operating, overseeing, and terminating these committees that provide valuable input from consumer groups, industry stakeholders, public safety officials and other interested parties. Leadership - The agency is directed by five commissioners who are appointed by the President of the United States and confirmed by the U.S. Senate. The president also selects one of the commissioners to serve as chairman. Only three commissioners can be of the same political party at any given time and none can have a financial interest in any commission-related business. All commissioners, including the chairman, have five-year terms, except when filling an unexpired term. Organization - The commission is organized into bureaus and offices, based on function (see also Organizational Charts of the FCC). Bureau and office staff members regularly share expertise to cooperatively fulfil responsibilities such as: Developing and implementing regulatory programs Processing applications for licenses and other filings Encouraging the development of innovative services Conducting investigations and analysing complaints Public safety and homeland security Consumer information and education
  • 7. Examples of Products/services for Comcast • NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. Including Universal entertainment, parks & resorts. They describe this part of the industry as “Creating legendary films that have touched the hearts of millions and fuelled culture’s imagination with cinema for more than 100 years” which I believe is true as many of the best films are made within universal, when their branded image appears at the beginning of a film you can always tell it will be a movie you will enjoy. There are many strands to Universal, as the production company has grown over their 100 year development, they have added different aspects to the company such as “DreamWorks animations” or universal studios one of the biggest theme parks revolving around film. This in result when comcast and NBCUniversal became one allowed the revenue for comcast to increase to higher levels compared to what they already were. As I believe this is one of the best services they produce for the consumers for the world, compared to the range of other services and products comcast own and produce. These products are clearly successful as the revenue for 2017 was nearly 85 billion dollars, and the prediction for the following year is even higher.
  • 8. Examples of Products/services for Comcast • Other examples of products/services Comcast provide are like Xfinity, Comcast states they deliver the best in TV, Internet, voice, mobile, and home management, all working together to give customers instant access to the things that matter most – anywhere, anytime (in the US). The reason that their services are so successful is because they offer the latest technology with all the features someone could ask for, all for a reasonable price (depending on what you see as reasonable) there services are linked with other giant companies like being able to watch Netflix or YouTube using their Infinity tv, through infinity they offer other products such internet, phones and home controlling devices so you can connect all of your devices together. Infinity and the NBCU are comcast's two largest brands/companies they own which connects together many different brands, companies and productions together