This is Kellyn's 1/2 of the sllidedeck, Jeff's can be found here: http://www.slideshare.net/hillbillyToad/empowering-your-technical-career-with-social-media-pt1

1. ThatJeffSmith & DBAKevlar, (Jeff Smith &Kellyn Pot’Vin-Gorman)

2.  DBAKevlar
 I like to block people…. 
 Consulting Member of Technical Staff
for SCP Team, Enterprise Manager at
Oracle

3. Suggested Best Practices
 Decide type of social media presence/online
persona you want to present.
 But be authentic, find your ‘voice’
 Separate personal and professional
 Know what’s appropriate for each network
 Privacy settings for personal as appropriate
 Social media policies are YOUR FRIEND!

4. Social Media Only Works for a
Few, Jeff and Kellyn…

5. No, We’re Not Special
 We worked at it.
 There is [something] of a formula, (but
don’t ask Jeff for the algorithm, math is
not his strong suit…)

6. Yes, It is Important to Your
Career
 77% of Prospective Employers Google
candidates.
 43% pass on candidates either because
of what they ARE or AREN’T posting
online.
http://career-advice.monster.com/job-search/getting-started/HR-Googling-Job-Applicants/article.aspx
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F2014&id=pr829&ed=12%2F31%2F2014

7. It Doesn’t Have to be Hard

8. Case Study: @monty_odtug
 odtug?

9. Butcher, baker, candlestick maker
 True Story

10. Magi?

11. Nice hat Mr. President?

12. All Over the Place
 Confusing
 Not memorable, or for the wrong
reasons
 Let me sum up, no there is too much

13. What is it you’d say ya do here?

14. Themes…

16. Corralling…

19. Benefits?

20. Kellyn’s Gunea Pig, @RaySmithAce
 Ray Smith, IOUG Board Member and
community mentor.
 Co-author on last book, “The Enterprise
Manager Command Line Interface”

21. Ray’s First Challenge
 Ray possessed a social media “split personality”.
 Followers on Twitter didn’t recognize Ray Smith on Twitter with Ray Smith
on Linked in, Facebook, etc.
First Recommendaion:
 Social Media search and identification engines use data and images to
cross reference individuals online. Use this to his benefit, along with
building a uniform social media presence.

22. Goals
 Create an image that can easily be identifiable with Ray, for
background image along with an avatar/profile picture. This will
help both online users and online engines to cross reference Ray
between platforms.
 Choose a color scheme that will provide a uniform identifier
between Twitter, Linked in, Blog and any other platform that will
identify Ray’s professional brand even further.

23. Linked In
Move your Ace
and your IOUG
achievements to
awards and
projects.
Build out your
Summary to
show all that
you provide to
any company
that employees
you. Keep it
generic at this
level.
Need a headshot
for Linkd in, more
formal, the
better!
Background Image,
something Involving
your branding…

24. The “After” for Linked in

25. Ray Had it Going On!
 Ray, already had great content and recognition due to his
IOUG volunteering, board of director history and online
content, but it was very difficult to locate and identify him.
 It didn’t help he had a common name like “Smith”, (know
anyone else with that challenge? )

26. The Great Mysterious Blog

27. Adding Ray’s Brand to his Blog

28. Twitter
Need an
avatar that
can cross
identify you.
A background picture,
should match Linked in
Follow folks
with high
follow #’s
We need to
build you out a
profile with an
About.me link
and page.

29. The “After” for Twitter

30. Analytics from Twitter for Ray

31. Marked Increase….

32. Where is Ray, (i.e.“Where is
Waldo”)

33. What Branding Can do…

34. Social Media Benefits
 Increased Networking
 Improved Prospects
 Enhanced Support and Desire to be Part
of the Community
 Community Responds in Kind…

35. Connecting Tips
 Don’t use the default, lame-O connection message
 Remind the person how you know them, where
you may have seen them, or why you’d like to join
their network.
 Don’t connect with just anybody- ensure they offer
value to your network.

36. Profile: Handle & Pic
 Don’t tie yourself to a brand or tech
 Be your OWN brand, e.g. DBAKevlar

37. Bio
 Give people a REASON to follow you
 Include a LINK
1. About.Me
2. LinkedIn
3. Blog/Website

38. Bonus Tips…
•Remember to follow and to interact.
•Use Commun.it or SumAll to automate Follow Thru.
•Add Important links like about.me to enhance profile.
•Up to Date at All Times.
•First 10 skills are used in search engine.
•For Foreign countries, this is a top contribution page.
•Separate personal from professional interaction.

39. Summary
 Find your online persona
 Build your own brand, not just a company’s
 Figure out what social media makes sense
for the presence you wish to make.
 Use different formats to broadcast to as
large an audience as possible.