Imkt120 unit1 patterson_kellie

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  • Introduction: Why we are meeting today? To discuss the possibilities of Social Media Marketing
  • Agenda for the meeting
  • We are going to go over:The History of Social MediaHow Social Media has made a difference in businessesCurrent Social Media landscapeSocial Media benefits and OpportunitiesOverview
  • What is Social Media
  • Social media is best described as a group of Internet-based applications that build on the ideological and technological foundations of web 2.0 and that allow the creation and exchange of user-generated content.Despite popular belief social networking and social media actually started around the late 1970’s.
  • http://www.cbsnews.com/8301-505123_162-42750171/the-10-key-turning-points-in-the-history-of-social-media/
  • Having an a presence on the internet is very important. In 2010, 1.97 billion people were using the internet, which comes to almost 30% of the worlds population. According to Pewinternet.org, as of February 2012, 66% of online adults use social networking sites. With that many people on those social networking sites we can’t afford to not have a presence. More than half of businesses are using social media, and almost all of them say that just being seen is the biggest benefit.Peer recommendations drive sales. According to Nielsen’s Social Media report, “Consumers trust the recommendations of their peers”…
  • http://www.fredcavazza.net/2012/02/22/social-media-landscape-2012/http://www.cmo.com/social-media-guide/2012/http://www.forbes.com/sites/fredcavazza/2012/03/12/an-overview-of-the-social-media-ecosystem/http://socialtimes.com/the-social-media-landscape-infographic_b96823http://www.scribd.com/doc/4672959/Basic-Social-Media-Overview
  • Social Media gives businesses different and new ways to communicate with their current and potential customers. If your business wants to succeed there is not choice but to stay relevant and adapt.Customers will share and give feedback on products and services. Most potential customers use the internet to search on possible buys.According to socialmediatoday.com “The future of social media offers many exciting, new opportunities for business to interact with their customers. Going forward, it’s paramount for your business to integrate social media into your overall customer service experience.
  • Works Cited
  • Imkt120 unit1 patterson_kellie

    1. 1. Setting the Stage and Social Media August 3rd, 2012
    2. 2. What are we going to talk about?
    3. 3. Agenda for today: History of Social Media How Social Media has made a difference in business Current Social Media landscape Social Media Benefits and Opportunities Overview
    4. 4. What is Social Media anyways?
    5. 5. Social Media: A Brief History Social Media “A group of Internet-based applications that build on the ideological and technological foundations of web 2.0 and that allow the creation and exchange of user-generated content.” - Wikipedia  Social Media actually began in the late 70’s!
    6. 6. How has Social Media made a difference in business?
    7. 7. Social Media: What does it mean to businesses  Internet population in 2010 was estimated to be 1.97 billion users, close to 30% of the worlds population.  “Consumers frequently trust the recommendations of their peers, making social media an ideal platform for influencers to spread their ideas and purchase power.” – Nielsen  “53% of businesses are now using social media, and 88 percent of these say that exposure is the biggest benefit” – Mediabistro.com
    8. 8. What is the current Social Media landscape?
    9. 9. Social Media: Current Landscape  Blogging:  Blogger, Wordpress, Typepad, Twitter, Tumblr, Scrapblog…  Networking:  LinkedIn, BizNik, Xing, MySpace, Facebook, Dogster, Virb, Friendster, mylife, classmates, boompa, plaxo, groovy, buzznet, Xangam bebo, Google+, foursquare…  Content Rating:  Digg, Reddit, NewsVince, Kirtsy…  Sharing: YouTube, Scribd, slideshare, Dailymotion, Instagram…
    10. 10. What are theBenefits of Social Media?
    11. 11. Social Media: Benefits  New ways to interact with customers  Customers can share information with others through social networking sites  According to socialmediatoday.com “The future of social media offers many exciting, new opportunities for business to interact with their customers. Going forward, it’s paramount for your business to integrate social media into your overall customer service experience.
    12. 12. OH! I get it!
    13. 13. Why not Social Media?  More effective than advertising  Social media is the new communications system  Communications is about reach  Consumers trust peer recommendations  Nearly 30% of the worlds population is using the internet  66% of the internet users are using Social networking sites  53% of businesses are now using social media
    14. 14. Works Cited Wikipedia "Social Media." Wikipedia. Wikimedia Foundation, 08 Feb. 2012. Web. 05 Aug. 2012. <http://en.wikipedia.org/wiki/Social_media>. "The History Of Social Media (1978-2012) [INFOGRAPHIC]." Mediabistro. N.p., n.d. Web. 05 Aug. 2012. <http://www.mediabistro.com/alltwitter/social-media- history_b18776>. "Social Media And The History Of Influence [INFOGRAPHIC]." Mediabistro. N.p., n.d. Web. 05 Aug. 2012. <http://www.mediabistro.com/alltwitter/social-media- influence_b24249>. "Pew Research Centers Internet & American Life Project." Pew Internet: Social Networking. Pew Internet, n.d. Web. 05 Aug. 2012. <http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking- full-detail.aspx>. Nielsen. State of the Media: The Social Media Report. Publication no. Q3 2011. N.p.: NM Incite, n.d. Print. "Social Media Landscape." FredCavazza.net. N.p., n.d. Web. 05 Aug. 2012. <http://www.fredcavazza.net/2012/02/22/social-media-landscape-2012/>.

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