New Media Ppt Final

1. NEW MEDIA
ENGLISH FOR MASS COMMUNICATION

2. What is New Media?
• New media is any media that are delivered digitally. From a website or email to
mobile phones and streaming apps, any internet-related form of communication
can be considered new media. Nowadays, what we call ‘social media’ is new media.
• Some examples of new media;
• Websites, email, blogs, podcasts, smart phones, game consoles, interactive
televisions…

3. • New media is the opposite of old media such as radios, television,
books, cinema, newspaper, magazine and so on.

4. • Interactivity is a big part of the new media. Social media makes the life easier
for everyone. People can interact with each other through using new media
platforms even though they live in the different parts of the world. New
media changes continuously because it is constantly modified and redefined
by the interaction between users, emerging technologies, cultural changes.
• New media also has allowed people to express themselves through blogs,
websites, videos, pictures.

5. • It can be also questioned whether new media only has good sides or not. The
role of smart phones has created the inability to be in social isolation, and
the potential of ruining relationships. Countless people spend more time on
their phones, while in the presence of other people than spending time with
the people in the same room or class.
• Also news and other stuff can be interpreted differently on social media, and
this might lead people to think that social media is not that good and
trustworthy.

6. Websites
• A website is a collection of web pages and related content that is identified
by a common domain name and published on at least one web server.
• Websites are typically dedicated to a particular topic or purpose, such as
news, commerce, education, entertainment, or social networking.
Hyperlinking between web pages guides the navigation of the site, which
often starts with a home page.

8. • Websites can be used in various ways: a personal
website, a corporate website for a company, a
government website, an organization website,
etc.
• Anyone can create a website and when it comes
to creating a website, design is very important. It
needs to be attractive to users.
• Websites usually do not have complete
sentences. They mostly include noun phrases so
that customers can understand and use the
website easily. It is important to not to bore the
customers.
• A website is static, it is focused on
communicating a product or service and it’s
more formal. Visitors usually cannot interact
with the content.

9. What Is Blog?
• A blog is a discussion or
informational website published
on the World Wide Web
consisting of discrete, typically
one run by an individual or small
group, that is written in an
informal or conversational style.

10. There are most common 4 types of blogs;
• Personal Blogs; Personal blogs are the pioneers of the blogging industry.
When blogging emerged in the late 90s, it started with a personal blog. It
paced-up as people began making their own blogs and penning down their
thoughts, pieces of advice, opinions, and stories. Personal blogs are the most
conventional and traditional form of blogs.
• Business Blogs; Blogs oriented toward businesses are called business blogs.
The business bloggers tend to write on the topic related to the work they do
for a living. A business blog aims to generate more leads for their businesses
and make as many potential customers as possible

11. • Niche blogs; Niche blogs target specific topics instead of covering a set of
different topics under its umbrella. You’ll find many niche-based blogs such
as food blogs, basketball blogs, music blogs and many more.
• Affiliate Blogs; Affiliate blogs are built to generate commission through
affiliate marketing. In affiliate marketing, you get paid a small percentage of
the sale amount that’s been made through you. An affiliate blogger writes
product reviews and asks their readers to purchase those products through
their affiliate links.

12. MAINSTREAM POPULARITY
• By 2004, the role of blogs became
increasingly mainstream, as political
consultants, news services, and
candidates began using them as tools
for outreach and opinion forming.
Blogging was established by politicians
and political candidates to express
opinions on war and other issues and
cemented blogs' role as a news source.

13. Impact of Blogging
• Journalism;
• Bloggers outnumber journalists by a large number and are not constrained by
deadlines, editors, or fact-checking. As more stories are scooped by bloggers
and as more topics are covered than traditional media outlets can get to, the
line between journalism and blogging begins to blur. Yahoo! made headlines
of their own recently by including blog entries as part of their news portal.
This has become the source of intense debate with some arguing that
blogging is a form of journalism (i.e., citizen journalism) and others in fierce
opposition.

14. THANK YOU!
• Esra ALÇİÇEK 1912802005
• Elif EFE 1912802045