Very Short Summary of Internet Marketing

2. What is Internet Marketing?
 The marketing of products or services using digital
technologies, mainly on the Internet.
 Internet Marketing techniques such as Web Design and
Development, Search Engine Optimization (SEO), Search
Engine Marketing (SEM), Content Marketing, Influencer
Marketing, Social Media Marketing, Social Media
Optimization and E-mail Direct Marketing.

3. Internet Marketing Goals
Drive sales
Increase customer base
Generate leads
Build awareness
Educate customers

4. Internet Marketing Tools
 Web Design and Development
 Search Engine Marketing (SEM)
 Content Management
 Social Media Marketing
 E-mail Direct Marketing.

5. Website Design and Development
 A Corporate Website is the starting point and the
destination i.e. you run an internet marketing campaign to
promote a website (starting point) with the purpose of
getting more visitors (destination).

6. Search Engine Marketing
 Search Engine Marketing, also known as Pay Per Click
(PPC) , is essentially gaining visibility online through paid
search results on GOOGLE to bring more visitors to a
website.
 In this case, various keywords are “bought” by the
company on search engines. Users who search for this
keywords, see a displayed advertisement usually at the
top of searches on the Search Website.

7. Content Management /
Social Media Marketing
 Content Management is the process of creating content
(especially) on social media platforms, in order to drive
organically user engagement and sharing.
 Social Media Marketing is the process of promoting
content on social media platforms, via advertisement, in
order to drive user engagement and sharing.

8. Content Management/
Social Media Marketing
Social Media Platforms of Interest:
 Facebook is the largest social media outlet in the World.
 1.5 billion active monthly users.
 LinkedIn is a Business Oriented Social Networking Site.
 79% of users are 35 or older.
 Twitter is a Micro Blogging social site that limits each post to 140
characters.
 289 million active users
 Instagram is a Social Sharing Site all around Pictures and now 15 second
Videos.
 300 million active users.

9. Email Marketing
 This is the process of gathering email addresses from
people interested in your products or services for the
purpose of sending them newsletters or offers.