Digital Marketing is the act of promoting products or services with the help of digital devices or technology. Digital Marketing is marketing of products and services via digital technologies like internet,mobile phones,social media.

1. What is Digital Marketing?
Social Media Marketing (SMM)
Social Media Marketing (SMM) is marketing that targets social platforms like Facebook, Instagram, TikTok for bran
d promotion, target audience growth, driving website traffic, and increasing sales.
Social media marketing is a long-term process, where we concentrate on posting updates, social media campaigns, s
ocial media customer services, and branding activities.
Benefits of Social Media Marketing
Increase brand awareness
Boost website traffic
Faster and easier content distribution
Regular interaction with the target audience
Industry, marketplace and competitor insights
Search Engine Marketing
Search Engine Marketing or SEM is the marketing of your business through paid advertisement so that your site app
ears on the top of the Search Engine Page Result (SERP) resulting in higher Conversion Rate and Return on Investm
ent (ROI).
This digital marketing modules will focus on SEM terms like Paid Search Ads, Pay Per Click (PPC), Cost Per Click
(CPC), Cost Per Thousand Impressions (CPM).
Email Marketing
Email is one of the oldest forms of digital communication—but it’s also one of the most effective digital marketing s
trategies out there.
Types of marketing emails
Marketing emails can be promotional, informational, or serve a specific purpose in the buyer journey.
The Benefits of Email Marketing
Emails are an essential part of the growth and management of your business.
Email marketing helps you achieve three key objectives:
1. Conversions (selling your products and services)
2. Brand awareness
What Is Content Marketing?
Content marketing is a type of marketing that consists of strategically creating, publishing, and promoting content (i
ncluding blog posts, emails, videos and podcasts). Content marketing is typically used to increase brand awareness a
nd engagement, attract visitors or users, generate sales leads, or drive purchases and revenue.
What is affiliate marketing?
Affiliate marketing is when you sell somebody else’s product online for a commission. For example, an entrepreneur
or an established company may have a product or a catalog of products, either digital or physical. They let others pr
omote and sell those products, paying them a commission every time they sell something.

2. “Affiliate marketing is the process of earning a commission by promoting another person’s (or company’s) product.”
Google Analytics
Google Analytics is a web analytics tool you can use to track and analyze the performance of your website or app. T
hrough Google Analytics, you can access a wide range of data and reports on website traffic and website visitor beha
vior. The platform is available to anyone with a Google account, and there are both paid and free versions.
What Is Online Reputation Management?
Online reputation management (ORM) is when, in order to address any negative or false comments, you actively mo
nitor mentions of your brand on websites and social media.
ORM mainly works by responding to negative customer comments online and reacting to stories in the media (both
social and traditional) that paint your company in a bad light.