The document defines and discusses various methods of digital marketing. It begins by defining digital marketing as advertising or marketing using digital channels such as search engines, websites, social media, email and mobile applications. It then outlines and describes several common digital marketing methods including search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, online marketing, affiliate marketing and smartphone marketing. The document provides examples and brief explanations of how each method works and its benefits for advertising goods and services online.

1. DIGITAL MARKETING
Created by : Jasnoop Kaur

2. INDEX
 Meaning
 Definition
 Methods

3. Meaning:
 Digital marketing is known as the advertising or
marketing with the help of digital channels.
There are many types of performing marketing
activities through different media channels.The
channels such as search engines, websites, social
media, email, mobile applications, etc. It is the
most influential method of monitoring public
suggestions in cyberspace. It makes the manual
surveys and studies into digital surveys, so it
saves time as well as it becomes economical in
nature.We can advertise any type of goods and
services, which are legally traded, by using
digital channels

4. Definition:

 Digital marketing is known as the advertising
or marketing with the help of digital
channels.There are many types of
performing marketing activities through
different media channels

5. Methods:
 SEO ( search engine optimization)
 SEM ( search engine marketing )
 Social media marketing
 Content marketing
 Email marketing
 Online marketing
 Affiliate marketing
 Smart phone marketing and many more.

6. SEO (search engine
optimisation)
 SEO or search engine optimization is the
widely most popular method from all the
above methods.With the help of SEO one
can attract significant organic traffic to their
website. It optimizes content in a way that it
appears with the initial results on the search
engine result page.To survive in this aura of
competition one have to use SEO to generate
traffic to their website.

7. SEM (search engine
marketing)
 In spite of SEO, SEM is also one of the
commonly used method to increase the
traffic on the website.These are used to
advertise one’s product or service with the
paid results on the search engine result page.
For example; Google shows a little label “ad”
with the respective URL.

8. Social media marketing
 Marketing activities done with the help of social
media sites is known as social media marketing.
The media by which people interact with each
other online is known as social media. For
marketing purpose social media is commonly
recommended method.The social media sites
are Facebook, Instagram,YouTube,Twitter,
Pinterest etc.They are mostly used for
advertising various goods and services.There are
a number of websites that promote and publish
the data about the goods and services using
social media sites.

9. Content marketing
 This type of marketing is related to the
content writing. Businesses publish content
related to their product and services.
Normally keywords are used to make sure the
content is being in site of the reader.The
contents can be shareable and in the form of
blogs.

10. Email marketing
 By email marketing the businesses can
directly connect with the current as well as
potential customers. By this method, one can
directly send the information about the
goods and services through the mail service.

11. Online marketing
 Basically all the internet marketing is known
as online marketing. All the ads or banners
usually displayed on the web pages comes
under this category.

12. Affiliate marketing
 Affiliate marketing is one of the method of
letting the marketing for outsourcing.The
marketing workload is outsourced to the
external service providers. For example-
anyone can promote the products using the
service of affiliate marketing.

13. Smart phone marketing
 Smart phones are the basic needs of today’s
generation. Marketing through smart phones
using messaging or calling service etc. is one
of the best method of advertising a product
and service.

14. Conclusion
 All the above written methods of digital
marketing are mostly used and common
ways of advertising the various goods and
services. It is the marketing which is quite
easy to do and is economical in nature, even
the new comers can promote their business
at very low costs.

15. THANK YOU