New Media Technologies:  Social Media and News COM 300 Kathy E. Gill 11 February 2008
Agenda <ul><li>More On Open Source </li></ul><ul><li>Online News, Blogs, Podcasts </li></ul><ul><li>Discussion Leaders & S...
EC: GNU Project  (1/3) <ul><li>Start of open source philosophy (1985) </li></ul><ul><ul><li>“ The word `free’ in `free sof...
EC: GNU Project  (2/3) <ul><li>Technologists used their social networks to develop new software … by using communication (...
EC: GNU Project  (3/3) <ul><li>Arguably provided foundational philosophy of the web (and TBL actively arguing against a pa...
Online News : Overview <ul><li>Repurposing electrons from print to new media is a business decision </li></ul><ul><li>Fewe...
What Is RSS? <ul><li>Rich Site Summary, Really Simple Syndication, RDF Site Summary </li></ul><ul><li>XML (10 years old ye...
RSS Development Timeline RSS 1.0 RSS-Dev Working Group Late 2002 RSS 2.0.1 Userland January 2003 RSS 0.91 Userland June 20...
Online News RSS Adoption 101, RSS 2.0 New York Times 54, RSS 2.0 Seattle Times Apr 2007 47, RSS 2.0 Seattle Times 150, RSS...
Editorial Decision <ul><li>2005 research: not a technological decision -> in 3 of 15 markets, papers are co-managed, yet R...
Why Rapid Adoption? <ul><li>Syndication in line with culture </li></ul><ul><li>Business model is evolving </li></ul><ul><u...
Other Techniques … <ul><li>…  to reverse loss of eyeballs </li></ul><ul><ul><li>“ Digg This” ( Michelle  Malkin ) </li></u...
What is Journalism? <ul><li>Journalism is “our day book, our collective diary, which records our common life. That which g...
What Is Citizen Journalism? <ul><li>Why not just call journalism “journalism” — a word the citizens, amateurs, networks, d...
Participatory Journalism <ul><li>Characterized by expanded two-way communication between media and readers. </li></ul><ul>...
Shaping the News Hole <ul><li>Trent Lott story (2002) </li></ul><ul><ul><li>Covered by only one reporter following event <...
Other Examples <ul><li>Microsoft “switch” campaign (2002) </li></ul><ul><li>LonelyGirl15 actress outed through collaborati...
Podcasts <ul><li>Audio file + RSS = Podcast </li></ul><ul><ul><li>Not just iPod, it’s just that iPod created a broad audie...
Videocasts & YouTube <ul><li>Robert Murdoch buys MySpace </li></ul><ul><ul><li>Music distribution </li></ul></ul><ul><li>G...
Two BIG Points <ul><li>Bottom Line Impact - Classifieds </li></ul><ul><ul><li>Craigs List </li></ul></ul><ul><ul><li>eBay ...
Summary <ul><li>Blogging (and social networks) technology is having a profound impact on Web content and established media...
Resources <ul><li>Gill, KE (2004). How can we measure the influence of the blogosphere. WWW2004, New York, NY USA.  http:/...
Upcoming SlideShare
Loading in …5
×

Online News and Social Media

1,070 views

Published on

lecture, com300

Published in: Technology, News & Politics
1 Comment
1 Like
Statistics
Notes
  • Online News and Social Media through DIRECT link
    COPY & PASTE the LINK
    ---> http://po.st/FWXyPA
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
1,070
On SlideShare
0
From Embeds
0
Number of Embeds
21
Actions
Shares
0
Downloads
25
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide
  • Online News and Social Media

    1. 1. New Media Technologies: Social Media and News COM 300 Kathy E. Gill 11 February 2008
    2. 2. Agenda <ul><li>More On Open Source </li></ul><ul><li>Online News, Blogs, Podcasts </li></ul><ul><li>Discussion Leaders & Small Group Discussion </li></ul>
    3. 3. EC: GNU Project (1/3) <ul><li>Start of open source philosophy (1985) </li></ul><ul><ul><li>“ The word `free’ in `free software’ pertains to freedom, not price” … think free speech, not free beer! </li></ul></ul><ul><li>Four principles … Freedom to: </li></ul><ul><ul><li>Use the program as you wish </li></ul></ul><ul><ul><li>Adapt the program </li></ul></ul><ul><ul><li>Distribute copies to help your neighbor </li></ul></ul><ul><ul><li>Improve the program and share it with the public to benefit the entire community </li></ul></ul>
    4. 4. EC: GNU Project (2/3) <ul><li>Technologists used their social networks to develop new software … by using communication (technology) networks </li></ul><ul><li>Subsequently … Linux, Apache, TCP/IP, SMTP … </li></ul><ul><ul><li>Important: this internet infrastructure was not mandated by a “government” </li></ul></ul>
    5. 5. EC: GNU Project (3/3) <ul><li>Arguably provided foundational philosophy of the web (and TBL actively arguing against a patent for HTML) </li></ul><ul><li>Mid 90s battle between open & proprietary software; Microsoft won the battle but lost the war </li></ul>
    6. 6. Online News : Overview <ul><li>Repurposing electrons from print to new media is a business decision </li></ul><ul><li>Fewer papers have adopted blogs than RSS </li></ul><ul><ul><li>Social system disconnect? </li></ul></ul><ul><ul><li>Not enough time? </li></ul></ul><ul><ul><li>Syndication is an integral part of social system </li></ul></ul>
    7. 7. What Is RSS? <ul><li>Rich Site Summary, Really Simple Syndication, RDF Site Summary </li></ul><ul><li>XML (10 years old yesterday!) document that facilitates content syndication </li></ul><ul><ul><li>This “feed” contains structured data </li></ul></ul><ul><ul><li>Transformed to information by RSS reader </li></ul></ul><ul><li>Ease of syndication, low cost </li></ul>
    8. 8. RSS Development Timeline RSS 1.0 RSS-Dev Working Group Late 2002 RSS 2.0.1 Userland January 2003 RSS 0.91 Userland June 2000 RSS 0.91 Netscape July 1999 RSS 0.90 Netscape March 1999
    9. 9. Online News RSS Adoption 101, RSS 2.0 New York Times 54, RSS 2.0 Seattle Times Apr 2007 47, RSS 2.0 Seattle Times 150, RSS 2.0 Washington Post Apr 2006 25, RSS 1.0 Christian Science Monitor Oct 2002 125, RSS 2.0 Washington Post Mar 2004 RSS 0.91 New York Times (limited to Userland) Apr 2002
    10. 10. Editorial Decision <ul><li>2005 research: not a technological decision -> in 3 of 15 markets, papers are co-managed, yet RSS feeds differed </li></ul><ul><ul><li>Philadelphia Inquirer (16); Daily News (2) </li></ul></ul><ul><ul><li>Detroit News (35); Free Press (1) </li></ul></ul><ul><ul><li>Seattle Times (45); P-I (27) </li></ul></ul>
    11. 11. Why Rapid Adoption? <ul><li>Syndication in line with culture </li></ul><ul><li>Business model is evolving </li></ul><ul><ul><li>How to reverse loss in readers? </li></ul></ul><ul><ul><li>How to generate online revenue? </li></ul></ul><ul><ul><li>Lots of RSS Sub Options ( WaPo ) </li></ul></ul><ul><li>Recognition of growth of blogosphere, driving readers </li></ul><ul><ul><li>“ Pay to read” barriers (WSJ v CSM v NYT) </li></ul></ul>
    12. 12. Other Techniques … <ul><li>… to reverse loss of eyeballs </li></ul><ul><ul><li>“ Digg This” ( Michelle Malkin ) </li></ul></ul><ul><ul><li>“ Newsvine” link ( SeaTimes ) </li></ul></ul><ul><ul><li>“ Facebook” link ( NYT ) </li></ul></ul><ul><ul><li>Most emailed/read ( BBC ) </li></ul></ul><ul><li>How to bypass log in requirements </li></ul><ul><ul><li>BugMeNot </li></ul></ul><ul><ul><li>Search GoogleNews </li></ul></ul>
    13. 13. What is Journalism? <ul><li>Journalism is “our day book, our collective diary, which records our common life. That which goes unrecorded goes unpreserved … The creation and preservation of collective memory…” is the practice of journalism. </li></ul><ul><li>- James W. Carey, Columbia University </li></ul>
    14. 14. What Is Citizen Journalism? <ul><li>Why not just call journalism “journalism” — a word the citizens, amateurs, networks, distributors and professionals can understand? Journalism can be “practiced” in all sorts of ways, and by virtually anyone. You don’t even have to be a citizen or a professional; you could be a foreigner, or even an alien from outer space…journalism is not some exclusive club; it’s something that takes many forms… - Max Kalehoff , Nielsen BuzzMetrics </li></ul>
    15. 15. Participatory Journalism <ul><li>Characterized by expanded two-way communication between media and readers. </li></ul><ul><li>With blogging, reader becomes author and author (journalist) becomes reader, ending the one-to-many model of communication. </li></ul>
    16. 16. Shaping the News Hole <ul><li>Trent Lott story (2002) </li></ul><ul><ul><li>Covered by only one reporter following event </li></ul></ul><ul><ul><li>Kept alive by bloggers - liberal and conservative </li></ul></ul><ul><li>LA Times (2004) </li></ul><ul><ul><li>Supreme Justices Scalia v Ginsburg </li></ul></ul><ul><li>Dan Rather (2004) </li></ul><ul><li>Colbert’s monologue Press Club Dinner (2006) </li></ul><ul><li>Josh Marshall – AttorneyGate (2007) </li></ul>
    17. 17. Other Examples <ul><li>Microsoft “switch” campaign (2002) </li></ul><ul><li>LonelyGirl15 actress outed through collaborative action (2006) </li></ul><ul><li>VT Shooting (2007) </li></ul><ul><li>Obama 1984 Ad (2007) </li></ul>
    18. 18. Podcasts <ul><li>Audio file + RSS = Podcast </li></ul><ul><ul><li>Not just iPod, it’s just that iPod created a broad audience </li></ul></ul><ul><ul><li>Incredibly fast adoption </li></ul></ul><ul><li>Entered Oxford English Dictionary in 2005 </li></ul><ul><ul><li>Started in 2004 by Adam Curry (see Wikipedia on trademark challenge) </li></ul></ul>
    19. 19. Videocasts & YouTube <ul><li>Robert Murdoch buys MySpace </li></ul><ul><ul><li>Music distribution </li></ul></ul><ul><li>Google buys YouTube </li></ul><ul><ul><li>Army launched YouTube Channel, “cracks down on” soldier blogs ( E&P , 2 May 2007) </li></ul></ul>
    20. 20. Two BIG Points <ul><li>Bottom Line Impact - Classifieds </li></ul><ul><ul><li>Craigs List </li></ul></ul><ul><ul><li>eBay </li></ul></ul><ul><li>Bottom Line Impact - TV Ads </li></ul><ul><ul><li>Hence the commercial before watching a TV clip on line </li></ul></ul><ul><ul><li>Hence the angst over YouTube (et al) </li></ul></ul><ul><li>Copyright </li></ul><ul><ul><li>The ease of the remix </li></ul></ul>
    21. 21. Summary <ul><li>Blogging (and social networks) technology is having a profound impact on Web content and established media business models </li></ul><ul><li>Neither news nor politics will be the same </li></ul><ul><li>Next week: spotlight on politics </li></ul>
    22. 22. Resources <ul><li>Gill, KE (2004). How can we measure the influence of the blogosphere. WWW2004, New York, NY USA. http://faculty.washington.edu/kegill/pub/www2004_blogosphere_gill.pdf </li></ul><ul><li>Gill, KE (2005). Blogging, RSS and the information landscape, a look at online news. WWW2006, Chiba Japan. http://faculty.washington.edu/kegill/pub/gill_www2005_rss.pdf </li></ul>

    ×