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Filters in the Media


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For many years, newspapers and TV/radio were the only filters. Now that has been turned on its head.From a presentation given on 1/10/2007.

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Filters in the Media

  1. 1. Filters
  2. 6. Media filters are everywhere <ul><li>A filter separates what you want from what you don’t want. </li></ul><ul><li>Filters in the media allow you to get at what you want with less clutter and distraction. </li></ul><ul><li>Filters in the media keep out things you don’t want to consume. </li></ul><ul><ul><li>Contrary political viewpoints </li></ul></ul><ul><ul><li>Unverified speculation & conjecture </li></ul></ul><ul><ul><li>Pornography </li></ul></ul><ul><ul><li>Offensive material </li></ul></ul>
  3. 7. <ul><li>“ What's increasingly interesting about modern media is its filters: if you actually look at websites, technology from TiVo to iPods to blogs, it's all about filter. What we mean when we say we like a blog or we like a website is that we like somebody's filter. And we have several filters for different things. Of course our friends are filters. Word of mouth is the ultimate filter. So what I try to do is act as a personal filter.” </li></ul><ul><li>-Author Ben Schott </li></ul>
  4. 8. Why do people use filters? <ul><li>Don’t like grounds in coffee. </li></ul><ul><li>Less tar, same great cigarette flavor. </li></ul><ul><li>Keeps engine operating smoothly. </li></ul>
  5. 9. Why to people use filters in media ? <ul><li>Convenient, saves time </li></ul><ul><li>Trusted source; reputable </li></ul><ul><li>Consistent </li></ul><ul><li>Offers exclusive content </li></ul><ul><ul><li>This American Life </li></ul></ul><ul><ul><li>American Idol </li></ul></ul><ul><li>Provides specific viewpoint / voice </li></ul><ul><ul><li>Tavis Smiley </li></ul></ul><ul><ul><li>Bill O’Reilly </li></ul></ul>
  6. 13. Filters of days past <ul><li>Those three networks served as filters. </li></ul><ul><li>No internet, but more newspapers were in circulation then. </li></ul><ul><li>Radio stations had a finite reach. </li></ul><ul><li>Fewer people were in control. </li></ul><ul><li>Bottom line: less content to filter. </li></ul>
  7. 14. What filters are available now? <ul><li>? </li></ul>
  8. 16. More content, more filters. <ul><li>There is WAY more content available for consumption now than 50 years ago. </li></ul><ul><li>It could make a person go nuts, vow to move to the hills and live “off of the grid.” </li></ul>
  9. 17. More content, more filters <ul><li>Hundreds of cable & satellite TV channels </li></ul><ul><li>XM & Sirius satellite radio channels </li></ul><ul><li>Thousands of internet radio stations </li></ul>
  10. 18. More content, more filters. <ul><li>Content is easier to create & distribute </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Podcasting </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Other content sharing services </li></ul></ul><ul><li>Phenomenon of “Paradox of Abundance.” </li></ul><ul><li>Social bookmarking sites and blogs serve as new forms of filters [ Digg , , Bloglines ] </li></ul>
  11. 19. Control issues. <ul><li>More filters allow consumers more choice. </li></ul><ul><li>Also allows them to “wall themselves off.” </li></ul><ul><li>Lessens the “delightful random exposure” factor </li></ul>
  12. 20. What are your filters? <ul><li>How did you begin using them? </li></ul><ul><li>Have you started using new filters in the past couple of years? </li></ul><ul><li>Stopped using others? Reasons? </li></ul>
  13. 21. Public Broadcasting is a filter. <ul><li>Consumers view it as a trusted source. </li></ul><ul><li>Clear set of unique core values </li></ul><ul><li>How can it be made a more essential filter? </li></ul>
  14. 23. Part two: CES 2007. <ul><li>The International Consumer Electronics Show (CES) is the world's largest annual tradeshow for consumer technology and America's largest annual tradeshow of any kind. </li></ul><ul><li>It is happening right now in Las Vegas. </li></ul><ul><li>Since 1967 </li></ul><ul><li>Attendees from 130 countries </li></ul>
  15. 24. 108” TV from Sharp
  16. 25. Portable satellite TV from DirecTV
  17. 26. ~$150 Laptop [a.k.a. OLPC]
  18. 27. One of the many digital frames
  19. 28. InFusion portable internet radio
  20. 29. AutoNet car WiFi system
  21. 30. Phone with potpourri holder
  22. 31. end