This document discusses trends in data usage and analytics. It notes that more data is now generated by individuals than in all of human history prior to 2008. It outlines several trends related to social media going global, increasing mobile demand, and the growing amount of data from various devices. The document emphasizes using data to gain insights and achieve business outcomes, identifying insights linked to desired outcomes, and listening to and observing consumers. It provides examples of analyzing social data to understand key conversation drivers and segmenting data by different dimensions. Finally, it lists several analytics and insights resources.