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Redtag winter project brief (1)
- 2. What is in our pocket? 1- Introducing home section 2- Repositioning Redtag on Social media 3- Please welcome heroes of the shooting project 4- Money talk - Final Quotation
- 3. ﺑﯾﺗك_وﻣظﮭرك# #Inside_Out We will take you from وﻣطرﺣك؟ ﺑﯾﺗك to وﻣظﮭرك ﺑﯾﺗك. Betak w Mazharak will show you that Redtag is taking care of your look outdoors and indoors as well because it is an Inside out thing.
- 4. Obiective: The goal is to introduce the home section of Redtag in a way that doesn't overlap with the clothes section. HOW: ● Introducing the section will be done through pictures and visuals . ● Divide the bed and bath section separately for most of the posts on social media .
- 5. Photoshoot Item Colors that reflects has to be the main aspect to show the quality that REDTAG offers. The photos will contain products in styles and different colors that will reflect a feeling of coziness , comfortability , and elegance to the eye of the customer . The items of the bed/bath section will be done on a chroma so it can be constructed into bedrooms and bathroom settings . On the other hand,there will be a photographed pictures in real bed/bath locations .
- 6. References
- 8. Color schemes These are colors that be used to deliver certain emotions and feelings towards the featured products . Coziness Warmth Elegance Softness
- 9. What else?
- 10. Say Hi to Winter <3 Winter’s new collection is home now, and we would like to introduce it in a a little different way. WHY THAT? Repositioning for Redtag would be great at this phase. We rebrand we reposition. YOU CHOOSE REDTAG BECAUSE YOU ARE AWARE ABOUT FASHION, QUALITY AND APPEARANCE. Aren’t you?
- 11. WHAT WE ARE TALKING ABOUT IS:
- 15. What Now?
- 16. Adham Soliman Egyptian Singer Facebook insights ● https://www.facebook.com/Adham.Seliman.Official ● 1,645,601 followers Project Heroes
- 17. Mariam Elokda MissEgyptCongeniality19 Instagram insights ● https://www.instagram.com/mariamelokda/ ● 5,112 followers Project Heroes
- 18. Miral Abd-Elmesseih One of Miss Egypt Universe 2019 Instagram insights ● https://www.instagram.com/iblamemayaa ● 4,393 followers Project Heroes
- 19. Maryam Azzam Fashion Blogger Instagram insights ● https://www.instagram.com/maryam_azzam/ ● 75,200 followers Project Heroes
- 20. Juwayria Khaled Instagram insights ● https://www.instagram.com/juwayria_khaled Project Heroes
- 21. Ahmed Belal 5 Years Kid Instagram insights ● https://www.instagram.com/ahmedbelalll/ Deal: vouchers from Redtag Project Heroes
- 22. TEAM Hossam Atef Antika Team Videography Hesham Tarek Art Director
- 23. TEAM Nesma Radwan Photographer Samples of her work