Amway In China

Amway in China
Amway in China (A): A New Business ModelAssignment Questions1.What are Amway's core competencies?Amway has been a successfully growing
business since 1959 due to its unique adaptation of direct marketing. The company has now expanded into over 80 countries and has been to some, an
example of the American dream. This was what caused the tremendous growth and is what gave Amway its most valuable asset; its distributors.
Amway's distributors are all Independent Business Owners (IBOs) because they have no legal ties to Amway other than they buy the products directly
and sign a brief code of conduct agreement. This however does not mean that IBOs are not extremely loyal to Amway.
IBOs are literally the foundation of Amway's pyramid shaped ... Show more content on Helpwriting.net ...
Amway is similar to other direct marketing companies such as Dell Computers in that it reduces product costs to consumers by bypassing retailers.
Dell is also similar to Amway because by dealing directly with consumers it can find out exactly what the consumer needs without incurring consumer
research costs that will be passed onto the consumer. Although Amway did not invent direct marketing it has been said that it reinvented it. Therefore
Amway is unlike most companies that use direct marketing. Amway's direct marketing design resembles a pyramid but it not however a pyramid
scheme or a ponzi scheme. A ponzi scheme is a illegal operation that promises high returns on short term investments. It continues with investors
keeping their money in the investments thinking they are making large sums of money. News spreads to others who also invest and the amount
collected continues to grow. If a few people decide to get out they are paid in order to disguise the scheme. Unfortunately for those who keep their
money invested, they will never see any profits or perhaps their initial investment again. This is unlike a pyramid scheme because there are no levels
of entry. A person who gets involved first does not collect more money than someone who gets in last. Pyramid schemes are characterized by costly
start up costs, requirements to purchase products with virtually no value, promises of exponential
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Bottom of the Pyramid
The quest for the fortune at the bottom of the pyramid: potential and challenges
Dennis A. Pitta
The University of Baltimore, Baltimore, Maryland, USA, and
Rodrigo Guesalaga and Pablo Marshall
Вґ
Pontiп¬Ѓcia Universidad Catolica de Chile, Santiago, Chile
Abstract
Purpose – The purpose of this article is to examine the bottom of the pyramid (BOP) proposition, where private companies can both be proп¬Ѓtable
and help alleviate poverty by attending low–income consumers.
Design/methodology/approach – The literature on BOP was reviewed and some key elements of the BOP approach were proposed and examined.
Findings – There is no agreement in the literature about the potential beneп¬Ѓts of the BOP approach for both private companies and ... Show more
content on Helpwriting.net ...
Those studies portray the poor as motivated by similar desires as the rich. They want quality products and any company that can supply those products
at the right price will gain their business. Some of the case studies show the strategies for reducing the effective price of products through packaging
and developing lower cost sizes.
Prahalad and others describe the untapped potential of the
BOP, and list strategies that companies may use to tap that potential. An opposing branch of the literature (Karnani, 2007a;
Martinez and Carbonell, 2007) analyzes the nature of the
BOP market, the applicability of the case studies that
The current issue and full text archive of this journal is available at www.emeraldinsight.com/0736–3761.htm Journal of Consumer Marketing
25/7 (2008) 393– 401 q Emerald Group Publishing Limited [ISSN 0736–3761]
[DOI 10.1108/07363760810915608]
393
The quest for the fortune at the bottom of the pyramid

Journal of Consumer Marketing
Dennis A. Pitta, Rodrigo Guesalaga and Pablo Marshall
Volume 25 В· Number 7 В· 2008 В· 393–401
The "top of the pyramid"
customers, and labeled them as Platinum or Gold. In contrast, those with lower to very low LCV's earn the value labels, Iron and Lead. They point out
that a single Gold or
Platinum customer may have a Lifetime Customer Value, many times higher than that of someone in the Iron or Lead tier. Speciп¬Ѓcally, one
Platinum customer may be worth more

Pyramid Door Case Analysis
I. Problem statement Which strategy should Pyramid Door, Inc. implement, along with increased advertising for 100 dealers to achieve the sales goal
of $12.5 million for the year of 2006? The four strategic options are increasing the number of non–exclusive dealers by 100, developing a formal
executive franchise with 27 dealers so they would exclusively sell Pyramid Door products, reduce the number of non–exlusive dealers by 100, and the
last plan was to only do a better job with current distribution policy and network. II. Industry Analysis A. National industry analysis: In the residential
garage door industry sales are projected to be $2.25 billion representing a 2.4% increase. There are several large national ... Show more content on
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Steel garage doors were preferred to wood garage door by a 9 to 1 margin. With everything being said, it is important to be available in as many stores
as possible so consumers don't have to seek out Pyramid Door brand garage doors and they can find them just by walking around a store. In 2005
the residential garage door industry sales were expected to reach $2.2 billion with 90% of sales being steel garage doors. Demand for replacement
garage doors was driven by the continued aging of the housing stock and the conversion of homeowners from wood doors to lighter weight,
easier–to–maintain steel doors. Also, product innovations such as insulated steel doors, new springing systems, and residential garage doors with
improved safety features have made steel doors increasingly popular. B. Industry analysis in Pyramid's trade area: Pyramid Door's projected
market share for 2005 was 2.6%. Independent dealers typically sold 3 different brands and there was a clearly dominant brand which accounted for
60% of total garage door sales, the second brand which accounted for 30% of sales, and the weakest brand which accounted for 10% of sales. Since
there are 50 exclusive dealers serving 50 markets and 300 non–exclusive dealers serving 100 markets that means that there are 3 non–exclusive dealers
per market. Exclusive dealers accounted for 70% of total

Corporate Social Responsibilities : Carroll 's Pyramid
Model 1. Carroll's Pyramid
Carroll (1991) organized different corporate social responsibilities as a four–layered pyramid model and called it the pyramid of responsibilities. The
four different responsibilities – economical, legal, ethical and philanthropic are the layers of the pyramid. Corporate social responsibility involves the
conduct of a business so that it is economically profitable, law abiding, ethical and socially supportive. To be socially responsible then means that
profitability and obedience to the law are foremost conditions when discussing the firm's ethics and the extent to which it supports the society in which
it exists with contributions of money, time and talent". And the different layers in the pyramid help managers... Show more content on Helpwriting.net
...
This model is relating to Primark. Primark source globally, they don't have their own factories that make their own products. They work with
around 700 suppliers and all of their suppliers are from China, India and Bangladesh to Turkey and Eastern Europe. They take worker welfare
seriously and they make sure that suppliers must follow the Code of Conduct to make products in good working conditions. Every factory of the
suppliers is carefully inspected against the code before Primark replace and order with a supplier. If there is an any issues or problems they find in the
products they will sent their inspected team to check all the products.
Model 2. Mintzberg conceptual Horseshoe (1984) This model is relating to RBS where they said that RBS believes every decision and action is
shaped by the purpose, vision and the value of RBS. RBS purpose is to serve their customers well and do the right things which includes,
environmental, social, and ethical risks. Building a more sustainable RBS by putting customers first. RBS strategy based on customers trusting this
bank.
Using 2 different companies as example, analyse and evaluate the ethical decision making process within a business setting.
Ethical decision making refers to the process of evaluating and choosing among alternatives in a manner consistent with ethical principles. In making
ethical decision it is necessary to perceive and eliminate

Pyramid Schemes
Scams are happening all around us, and we often don't even notice them. Pyramid schemes are very harmful towards investors, and are hard to watch
out for unless you know exactly what they are, why they fail, the effect of the failure, common victims, how to avoid them, and how to prevent them
from spreading. More individuals are hurt than are helped when dealing with these scams. Individuals should be more informed about pyramid
schemes, because they can be easily disguised.
Participating in scams, will more than likely lead to a loss in money. "A pyramid scheme is a get–rich–quick business fraud that usually hurts investors
in the end" ("Pyramid Schemes"). "Pyramid schemes need a constant supply of new participants in order to survive, ... Show more content on
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These schemes can also hurt the economy because of the loans taken out to pay off for the starter kits needed to recruit new members. If the scheme
collapses, individuals could fall into poverty and lose their possessions. Relationships could also be broken if people start recruiting friends and/or
spouses into the scheme. Pyramid schemes have caused divorces and suicides because of the broken trust between the bonds.
Select victims are usually chosen for pyramid schemes. Individuals with certain types of personalities are more likely to get drawn into a scheme. One
common target for scammers, says Swierczynski, is the "easygoing people–pleaser". "It's the kind of person who would rather buy an entire new sump
pump system than insult a stranger" (Hobson). In this case, it pays not to be so friendly and to stand up for yourself by saying no (Hobson). Con
artists are good at figuring out what pushes an individual off the edge, and they use that against him/her. Individuals, who are lonely, vulnerable, or
desperate, make scamming more accessible. People in dire straits are also very vulnerable to scams (Hobson). Those who are vulnerable might have
recently had a tragic death in the family or are in uncontrollable debt (Hobson). Leaders of these schemes also look for people who wear their heart
and brain on their sleeve (Hobson). Individuals who talk about what's going on in their lives with people they don't know

The Madoff Case Hickery
Investing in the market or different ventures are an opportunity for many American citizens to acquire wealth, separate from the income earned from a
salaried job. Regardless of whether an individual has $10,000 or $1 million, there are opportunities to invest in a range of sources where returns on
investments can be either in the long–term or short–term. There is opportunity to invest in traditional sources like Gold or recent popular stocks such
as Facebook, Instagram, and Snapchat. In those cases the returns were ten fold and the original investors believe in the success of the product in the
long–term. Individuals who chose not to invest but to sell products to make a secondary source of income. However, there are major risks when
involved... Show more content on Helpwriting.net ...
The most obvious problem with detecting is no one in a part of the scheme is willing to do due diligence and internal reporting. The values of a
company are an important indicator of the practices which benefits all participants as a whole(shareholders, employees, public). Companies that
promote Corporate Social Responsibility believe that disclosure and transparency are just as important as profits. "Firms that stake a claim in CSR
view their responsibilities as extending to a wide variety of disclosures and social reporting (e.g., the triple bottom line–social, environmental, and
financial; Council on Economic Priorities[...]" (Laufer, 2010). The willingness of a company in disclosing financial information and reporting, helps
shareholders as well as regulators determine whether or not there is illegal activity within the company. There can be a growing trust of financial
institutions from shareholders, regulators and the public if more companies practice corporate social responsibility on a consistent basis. For
example, if Bernie Madoff had to disclose all of his reports to investors and regulators, then there would have been a chance that he would have not
succeeded in duping for as long as he did. As recent as 2014, companies defined as either pyramid schemes or multi–level marketing programs have
been

John Wooden On Leadership And The Wooden's Pyramid Of Success
Introduction:
Leadership is an action of leading a group of people or an organization. For the purpose of the report, I will be looking at John Wooden on
leadership and the Wooden's Pyramid of Success. I will be reflecting on how the Wooden's philosophy of what leadership should be relates to today's
business environment. I will be discussing the pyramid of success, looking at various building blocks and see how that holds together and how it can
help anyone to achieve whatever they want to achieve in life.
I will also be analyzing how the coaching philosophy of John Wooden and the Pyramid of Success can be use in today's projects. John Wooden said,
"Success is peace of mind which is a direct result of self–satisfaction in knowing you ... Show more content on Helpwriting.net ...
I remember when I joined in the 90s the team was very welcoming and I could see the enthusiastic about what they do, very cooperative and the team
spirit was very high. The other thing that I saw was how loyal the employees were in everything they did, they are always will go that extra mile for
the company.
I.Firstly, the company invested so much money on the people to improve the employees' skills and there were lots of specialized management training
courses for team leaders and managers to lead effectively. John Wooden said in his book Wooden onleadership "Mastery of the skills you need in your
job requires learning and it is why leaders and those who are high achievers are lifelong learners. I had this motto tacked on my office wall for many
years: "It 's what you learn after you know it all that counts." (Wooden, 2005)
II.Secondly, Loyalty was a big thing for Nokia to grow and became a leader. The company took very good care of the employees, the benefit was
so good that must people would like to work for Nokia. They were one of the first companies to introduce profit sharing with the employees in
Europe. We all so believed in Jorma Ollila the then Nokia CEO that loyalty was a common thing amongst the employees. Wooden mentioned is his
book that "a leader who has Loyalty is the leader whose team I wish to be a part" (Wooden, 2005).
III.Thirdly, we had great leaders and a CEO who was so confident with competitive greatness. You can see how our

Cyber Security : A New Form Of Crime
Cyber Security is considered to be one of the hot topics in modern era. It is a national security challenge that the United States and other countries
face today. Cyber Security is an important factor to be considered if one is to be able to protect oneself from malicious people and software from the
internet. While the Internet has been providing immense opportunities to individuals, organizations, and nations in diverse areas, at the same time it
has also given birth to a new form of crime – cybercrime. This case study is about an Indian company named Pyramid Cyber Security (P) Ltd, which
specializes in digital crime, fraud and forensic solutions and services in India. This company provides solutions for digital forensics and security
projects for agencies in law enforcement, the public sector and corporate organizations. However, with more and more organizations moving towards
cloud computing for their applications, cyber security throws up a different challenge for Pyramid. This challenge put Pyramid into the dilemma of
whether they should focus on their existing business or explore new opportunities in cloud forensics. Additionally, they also in doubts whether to offer
pre–incident or post–incident digital network security architecture. Alok Gupta, the founder and managing director of Pyramid Cyber Security (P) Ltd,
amazes every time he sees in newspaper that organizations lost money due to cyber–attacks. He believes that organizations are not serious about

White Collar Crimes: The Pyramid Scheme And Ponzi Scheme
A Ponzi scheme and a pyramid scheme are white collar crimes, that have been around for about a century. While they both differ in many ways, they
also share many characteristics. They are both a form of fraud and while most white collar workers commit fraud through Ponzi schemes and pyramid
schemes, almost anyone can commit these types of fraud. A Ponzi scheme is when the criminal, often someone that is trusted, respected, and is already
successful makes a promise to investors to invest their money into stock but does not actually invest the money at all. Many times these white collar
criminals use the money for their lavish lifestyle or to feed their own side business ventures. They often promise a consistent, high return on their
investment, which can come off as ... Show more content on Helpwriting.net ...
Madoff. Madoff was highly respected and was considered a talented and successful market genius. While it was uncovered that there were losses of
$65 billion, Madoff has confessed that he made no where near that amount. He was able to pull such a notorious Ponzi scheme because of his respected
name and his "invite–only" method for investors, making it seem as if the investments were legitimate (Ferrell, et. al., 2017). A pyramid scheme,
however, is also fraud but different in terms of how investors actually become investors. Pyramid schemes require individuals to pay an upfront fee
to join and promises that they will gain a return depending on how many other individuals they can get to join. This may cause some confusion to
people on whether a business is legit or a pyramid scheme. One of the main flags that a business can be a pyramid scheme, is if one must pay to
join. Another red flag, is if one is not making returns on the products they sell or if the products they sell are of no value. Pyramid schemes usually
collapse quicker than Ponzi schemes as pyramid schemes require more and more individuals to join without any major push of a product being

Corporate Social Responsibility Definition
This research study is about what the Corporate Social Responsibility (CSR) is, how people define and how I understand this term? According to
my research and observations, CSR does not have only one and constant definition. I have read a lot of definitions of CSR and in fact, they are
similar but not the same. Briefly, definition and understanding of CSR depends on person to person. Thus, I am going to talk about definitions of the
CSR and I will define my own perspective about the CSR. As I mentioned, CSR does not have one definition. There is huge amount of CSR
definitions published by business world and economists. For example, "CSR is about how companies manage the business processes to produce an
overall positive impact... Show more content on Helpwriting.net ...
THE PYRAMID OF CORPORATESOCIAL RESPONSIBILITY
According to Archie Caroll, who found CSR pyramid, there are 4 aspects of Corporate Social Responsibilities which is divided in Economic, Legal,
Ethical and Philanthropic Responsibilities. Corporate Citizens are expected to be profitable, be abiding the laws, be ethical and be charitable to
society. (Carrol, July–Aug. 1991.) This pyramid reflects what the CSR is by defining the responsibilities of the corporations in four different stages.
First level is Economic responsibilities of the corporations which refers the corporations' main goal, making or being profitable. Second step Legal
Responsibilities, this stage explains how the corporations act when they do business, obey the laws and follow the rules. Third part of the pyramid is
about Ethical responsibilities of the corporations. This step reflects being ethical. On the other word, what the right and wrong is. In addition,
Corporations should avoid unfair and non–ethical actions in the society. Finally, top of the pyramid reflects being good corporate citizen. I think, it
suggests corporations should follow the laws and rules, pay the taxes, do the right and ethical, and take care of its workers and environment. In my
opinion this pyramid reflects my exact definition about the CSR.
MY CSR DEFINITION
According to my research and overall aspects about the Social responsibility as a citizen, Corporate Social

Pyramid Scheme
Pyramid schemes in albania essay
1– Introduction
At the beginning of the year's 1990th, with the falling of the communism, many Albanians people went through the foreign embassy to left Albania and
go abroad for a better life. They started to create a real income. In this time we have some mountebanks in the market which created the pyramid
schemes and offered high interest rate. People invested in this scheme their savings. According to the data of the different official institutions, the
number of the Albanian which invested in schemes is increased time after time. Deposits of these schemes take e big part of the GDP. This means that
they have had an important role in our economy.
Through this paper we want to give a general overview ... Show more content on Helpwriting.net ...
4. Xhaferri was created by Rrapush Xhaferri spin off from Populli. At time of collapse its debt was over $300 million. This scheme attracted over 1
million depositors. 5. Maksude Kademi the president of Sude started its activity as a leading lottery in a shoe factory where she worked. After that
Sudeoperated as a pyramidal scheme. This was the first scheme that fell on November 1996 and its debt ranged $40–90 million and had no assets.
Other pyramidal schemes were: Kamberi, Silva, Cenaj&Co, ect. All of dates ore taken by Chris Jarvis, 2000: p 11.
2.2–Favorable factors
As we all know Albania was a communist country for many years and has followed a centralized economy under Dictator Enver Hoxha, who isolated
the country from other countries. This made that the process of crossing in open economy has been very difficult for Albanians. The population was
uninformed, uneducated with market structures and the way of how capitalism worked. This fact, the lack of private property and big poverty made
people easily fall prey of these deceptions. (Jarvis, 2000: p.7)
Another factor that has favored the establishment of these schemes was the lack of formal market. There were only 3 banks that operate in the market,
taking deposits and possessed 90% of deposits, which were not reliable intermediary (Bank of Albania, 2003).
The problem with the existing banks was not lower interest rates but the system of payments was inadequate for a simple

Marketing
1. Name and describe the four marketing management philosophies. * Production is the internal capabilities of the firm * Sales describe the aggressive
sales techniques and beliefs that high sales result in high profit. * Market is satisfying the customer needs and wants while meeting objectives. *
Societal is satisfying the customers' needs and wants while enhancing the indivisual and societal well–being.
2. Explain the marketing concept and market orientation. What three requirements are included in the marketing concept? 3.
Marketing orientation is a philosophy that assumes sale does not depend on an aggressive sales force, but rather on a customer's decision to purchase a
product; it is synonymous ... Show more content on Helpwriting.net ...
Since Stump's Hot Olives seeks to target the Midwest and to a few local restaurant in a small segment of the market their product becomes unique and
valuable to the buyers beyond simply offering a lower price which would touch on the second and third competitive advantage "Product/Service
Differentiation" and "Niche".
5. List the four basic strategies used once an organization has identified its strategic business units in terms of the portfolio matrix. Describe when each
is used. 6.
The 4 strategies are product, place, promotion, and pricing. Before you touch on the other P's you have to have a product. Figuring out your product is
the first thing. The product includes packaging, warranty, after–sale service, brand name, company image, and value. Next you want a Place which
involves the physical distribution and involving all the business activities concerned with storing, transporting raw material or finished product. You
want to make sure you products arrive in good condition at the designated place when needed. In order to get you product into places and be recognized
you will want to promote your product which brings us the 3rd "p", "Promotion". Promotion includes advertising, public relations, sales promotions,
and personal selling. The promotions role is to bring about mutually satisfying exchanges with target market by informing, educating, persuading, and
reminding them of the benefit of a product or organization. The most flexible of the

The Pros And Cons Of Nutrilite
In 1945, two men, William S. Casselberry and Lee S. Mytinger set up their own company, Mytinger & Casselberry, Inc. to become exclusive national
distributors of the Nutrilite vitamins. They published a booklet and various leaflets that claimed that Nutrilite vitamins positively affected diseases like
cancer, arthritis, asthma, heart trouble and tuberculosis as well as many other illnesses.
In 1947 the FDA (Food and Drug Administration) began a 4–year campaign to force Mytinger & Casselberry, Inc. and their 15,000 door–to–door
agents to stop making unfounded claims about Nutrilite's vitamin products or face Court action. They claimed that the company had violated Section 5
of the Federal Trade Commission Act by practicing "deceptive trade ... Show more content on Helpwriting.net ...
The first product they sold was a biodegradable cleaning agent which became an immediate best seller, and it was the start of one of the biggest lines
of consumer products and services in the United States. In 1962 Amway opened its first International office in London, Canada. This was the second of
the eventual 98 countries and territories that Amway expanded into. In 1972 they bought controlling shares in Nutrilite, which eventually became a
division of Amway and made them the biggest seller of nutritional products in the world; in 1994 they bought Nutrilite outright.
Amway today is represented in 98 countries and manufactures over 450 products which gross over $ 9 billion a year. Their brands include the
Artistry brand, one of the five biggest cosmetics brands in the world, Atmosphere, Body Blends, Bodykey, Body Works, Clear Now, eSpring, Glister,
iCook, Legacy of Clean, Nutrilite, Peter Island, Perfect Empowered Drinking Water, Personal Accents, Ribbon, Satinique and XS.
The 1970's – A Decade of Legal Confrontation–Pyramid Selling and why MLM got a bad

Project Management Proposal Essay
| Move the Pyramid Project| | MUMMYMOVERS| project proposal| | MOVE THE PYRAMID PROJECT Table of Contents Table of Contents
Executive Summary4 Management Proposal5 Management Approach5 Organizational Chart6 Scope Statement:6 Project Justification:6
Requirements:6 Deliverables:6 Project Success Criteria:7 Project Team Members:7 Work Breakdown Structure (WBS)8 MSP Activities, Sequencing
& Dependencies8 MSP Schedule, Network & Critical Path8 Management Risk Analysis8 Potential threats identified:8 Risk analysis:8 Risk
Strategies/Strategy Options:8 Managing risk:9 Reviewing risk/Monitor and control:9 Risk Management Plan9 Methodology9 Roles and... Show more
Whenever possible we will recreate or reclaim original materials to maintain the integrity of the original Pyramid. We will coat the new Great Pyramid
with our patented MagicShellв„ў product. This product will seal the stones protecting Khufu's Pyramid from any further damages created by the
environment. This product was invented by MummyMovers in 1990 and is a sealant that allows natural resource material to repel elements like
smog, sand storms, or acid rain from their damaging effects while maintaining an undetectable appearance. The usual cost of the application is 10%
plus cost, but we will apply it free of charge as part of our contribution to this historical endeavor. Our true passion is preserving history and we would
like to help Egypt preserve this national treasure for everyone to enjoy for eternity. We estimate this project will take just under 10 years to complete.
The cost of the multi–purpose facility, roadway and railway, dismantling and rebuilding of Khufu's Pyramid, as well as other costs such as utilities,
temporary housing, equipment, equipment storage facilities, and salaries, less marketing subsidies is estimated at $758 billion USD (4,366,000
Egyptian Pounds). We are proposing a cost plus incentive fee contract with a target incentive fee of 12.1%. This brings the total GOE cost to $850
million USD (4,895,000,000 Egyptian pounds). Please see the cost proposal for a

Sustainability in Marketing
Role of Sustainability in Marketing
Public Relations at the retail level products that were environmentally safe, sustainable commitment to the process of promoting the practice is known
as a permanent market. Alternatively, in other words it is a better business, better relationships, and most importantly it is a practice of making a better
life.
For example, Apple, as well as for the betterment of the world in all its goods uses recyclable products.
Plays an important role in the marketing of the firm. It is like a bridge between corporate responsibility and profitability.
For example, a company that produces beverages fewer pesticides, chemicals unnecessary packaging and flavor instead uses natural ingredients that can
design ... Show more content on Helpwriting.net ...
In 2009, Dutch consumers energetic and innovative, such as authenticity and thus more ' active ' trusted brands with values as ' reliable ' preferred
brand values.
Availability Gap: Retailers buyers play an important role in making the product available. Their main agenda is stability, and they are interested in
creating shared value. Business marketing still works the same way it always has.
Bottom of the pyramid
Wealthy Group's consumer business usually associated with these groups to the north and the main issue is to change the existing pattern of
consumption across countries, is the main point of discussion.
Many companies 4 billion people trying to do business with. Process and offering products at very low margins, and selling vast quantities hope to
benefit is nominal. Low price, low profit margins and high volume for more than a decade, many trading companies like Hindustan Unilever pattern
wheel for low–income consumers is selling soap brand.
Four consumer levels

100 million affluent Tier 1 customers from around the world – the world economy at the very top of the pyramid are 75
In the middle and upper income group people in developed countries shows. Some rich peoples of developing countries. In the middle pyramid, levels
two and three developed countries and developing countries, poor middle class consumers.
Four Tier 4 billion people at the bottom of the pyramid and they could only $ 1,500 per year.
It would be in everyone's

Marketing Policy And Strategy : Pyramid Door Case Analysis
Savannah Steigerwald
Marketing Policy and Strategy
Pyramid Door Case Analysis
Problem Statement
Should Pyramid Door Inc. change their distribution strategy in order to meet their 2006 profit goal of 12.5 million dollars which is 3.4 million dollars
more than the previous year?
Industry Analysis The residential garage door industry is has projected sales of 2.25 billion dollars in 2006 which is a 2.4% increase from the 2.2
billion dollar projected sales in 2005. This shows that there is growth in this industry. 90% of these sales were from steel garage doors rather than
wood. There are 3002 independent garage door dealers, who bring the market size to 348.5 million dollars. Some of Pyramid Door's competitors in
this industry are Overhead Door Corporation, Wayne Dalton Corporation, Amarr Garage Doors, and Raynor Garage Doors. The largest manufacturer in
the United States is Clopay Corporation, which has 2,000 independent dealers and also markets through well–known chains like Home Depot and
Lowes. This is quadruple the amount of dealers that Pyramid Door utilizes.
Richard Hawly the director of marketing and sales conducted a survey of 3000 garage door buyers in the industry. Some of the results he found
include the following. Only 10% of customers know the garage door brand by name, which is very low and just means that customers do not shop by
brand name. Price is first when customers are looking to purchase garage doors, then quality, reliability and aesthetic

Whole Foods Corporate Social Responsibility
Whole Foods would be located at the top of the pyramid using Carroll's Global Corporate Social Responsibility Pyramid (Kreitner & Kinicki, 2013
P21). Whole Foods goes above and beyond the requirements of society and stakeholders by investing in coaching and teaching their workforce to
maintain a positive influential spirit that is contagious. Tenured employees have a more sharing and caring attitude resulting in having many subject
matter experts due to their years of experience with the company. Therefore, any new employee is trained by an SME (subject matter expert)
producing knowledgeable and well–rounded employees that are superior to those of other grocery stores. Whole Foods takes pride in being able to
provide the community with

Pros And Cons: Network Marketing Vs. Pyramid Scheme
Let's face it, a lot of people are struggling and living paycheck to paycheck. In past post, I've covered how to budget and manage household
finances. Now it's time to cover the next way to become debt free, bringing additional income into your home. There are several ways in which you
can make extra money, but I want to cover network marketing in this post. Now, Network Marketing has gotten a bad rap over the years, but there are
some positives to earning extra income in this manner. Network Marketing vs. Pyramid Scheme. First, we must clarify the difference between legit
network marketing and the evil pyramid scheme. Simply put, network marketing is how a company markets its products by using independent
representatives to sell their products. The key work is product, for a company to stay out of the pyramid scheme category, a company must... Show more
As in any business, there are some negatives to becoming a network marketing entrepreneur. If you are deciding to enter the network marketing field
you should weigh all of the pros and cons. Sometimes it can be difficult to distinguish between a legitimate network marketing company and the
companies that our more of an opportunity based company. You should ask yourself, can I make money just on the sales of the products. Now, to
make the "big" money you will have to build a team and sell products. However, if you can make good money just with selling, then the company
should be a legitimate company. Failure rate is very high with network marketing. Basically, you are self–employed and not everyone is cut out for
this. It is very hard to stay motived and this increases the chances of failure. If you do not like talking or going out of your way to meet people, you
will struggle with network marketing. This isn't an issue for outgoing people, but not everyone is comfortable talking to strangers. This can be
overcome, this is something you will have to think about before

Pyramid Scheme: A Ponzi Scheme
What is Pyramid Scheme? As it name indicates, pyramid scheme is a business model that has structured of pyramid or "Top–Down" business model. It
is based on hierarchical setup whereby; it is initiated by an individual or a company that starts recruiting people or investors with an offer of
guaranteed high returns to attract more investors to invest. In pyramid scheme, the sale emphasizes building up the organization and the number of
participants and not selling products to consumers. Each investor directly benefits, depending on how many new investors are recruited. Above
picture describes how pyramid scheme works. Their business focus is more on recruiting new members and involves promises of large profits with
minimal work where the vast majority of participants will lose money. The income will stop when recruitment is stop. Pyramid schemes are illegal and
very risky 'get–rich–quick' schemes that can end up costing you a lot of money. ... What is Ponzi scheme Ponzi schemes named after the Charles Ponzi
who is the famous Ponzi fraudster in 1920s but he was not the first who did this fraudulent investment. Since he was discovered in 1920, more than one
hundred massive Ponzi schemes have been uncovered in the US. The Ponzi schemes... Show more content on Helpwriting.net ...
Usually they will have sealed the deal with lucrative payments at least at first. The originator or promoter will build people's confidence through
promising risk–free investment that pays off over a very short period. The victims usually will receive the first payment or two as promised and that
can build victim's confidence and convince them of the investment's legitimacy. There will always 'initial success' for the investor so that they will
reinvest and increase their size of investment. The confidence of the victims will be used by the originator as a testimony to attract more investor to
invest in the

Carroll's pyramid of Corporate social responsibility: A...
IntroductionFor the past 27 years, Carroll's corporate social responsibility pyramid (CSR) has been widely used by top management and journals to
better define and explore CSR. The different components in the pyramid help managers see the different types of obligations that society expects of
businesses. It is easily understandable and simple. However, the new challenges faced by corporations in the 21st century have warranted a
re–examination of Carroll's pyramid. Carroll's CSR PyramidCarroll's four part CSR pyramid depicts the economic, legal, ethical and discretionary
responsibilities that society expects of organizations. Carroll has integrated concepts of stakeholders and corporate citizenship into his pyramid. The
base of the... Show more content on Helpwriting.net ...
(Hopkins, 2006) Multi–national companies (MNC) such as Wal–Mart have revenues which exceed the gross domestic product of nations. MNCs
dominate the global marketplace. Businesses need to expand internationally to remain competitive. Globalization has come to encompass everything
from "factories shifting around" to "international bodies that set the rules for the global economy." It has resulted in the outsourcing of jobs to
less–developed nations. In the United States, jobs in manufacturing are being outsourced to China and India. In a USA Today poll in 2004, 68
percent of Americans felt outsourcing of jobs was bad for the economy. (Carroll and Buchholtz, 2006:293)Companies from banks to
pharmaceuticals operate and compete in a global environment. When MNCs start work in another country, they must fulfil their social
responsibilities in order to be perceived as legitimate. MNCs are caught in dilemmas. For example, if it were to repatriate a large part of its profits,
it would be seen as depriving the host country of wealth. If it were to invest profits locally, it may be perceived to be tightening its control on the
host country's economy. Pay is another sensitive issue. MNCs seem to be exploiting labour with its low wages. However, if it were to pay more to its
employees, local businesses would be hurt in the long run. (Carroll and Buchholtz, 2006: 297–300)MNCs may also be assailed for not adhering to
standards from their

Major Challenges of Organizational Management
MAJOR CHALLENGES OF ORGANIZATIONAL MANAGEMENT
There are a number of differences between FMC 's Aberdeen and Green River, the two facilities of discussion. One may assume, therefore, that
managerial styles, business practices, and other aspects of business and the employees involved, would be very different from one another. On the
other hand, it is quite possible to use very similar styles of doing business and managing a company, despite differences in the company, as a good
style of managing, and good practices would assist any business in succeeding. Management, employees and productivity being the main focus 's at
hand, one may first want to review these differences between the two facilities. To begin with, the facility in... Show more content on Helpwriting.net ...
Good communication between all management levels and employees is also necessary in keeping any business running efficiently. Again, seeing as
how the Aberdeen facility has already established these practices, and has them running smoothly, they need only to maintain them and increase
innovation with the times.
If I were to use an analogy to describe these two types of managerial styles, I would state that the original style of managing was like a pyramid, and
this new style of managing was a linked chain. The pyramid is dependent on all of its ' members, but there is a definite sense of superiority, as the
higher management levels shrink down in numbers, but tower over all else. This pyramid, upon producing positive results, is viewed by others as
having produced them due to the excellence of the peak of the pyramid, with very little or no recognition at the bottom of said pyramid. The linked
chain on the other hand, though still managed with upper and lower levels, reacts more as a team, giving those involved more recognition for their
accomplishments. People who are recognized as such, and appreciated for their individual strengths, may be more likely to utilize these strengths and
feel that they are a part of the company, rather than a pawn of the company. There is something very positive to be said for this type of thinking, if
everyone on the Earth felt

Maslow 's Theory Of Motivation Based On A Holistic Approach
Maslow dealt with the psychological growth process, considered man as a biological organism, and began his study with the theory of motivation based
on a holistic approach. The holistic approach paints a multidimensional whole picture of a person integrating the physical, mental, and spiritual through
a growth perspective. According to Sengupta (2011), "Maslow defines growth as the continuous development of talents, capacities, creativity, wisdom
and character, the various processes, which bring the person toward ultimate self–actualization" (p. 102). Maslow did not ignore the spiritual
dimension, but mainly focused on the biological nature of man. He believed the entire person, not just part of him is motivated. "Maslow's
motivational theory is based on the idea that human behavior is controlled through a number of developing fundamental needs that operates in a
fixed sequence and needs are defined as a condition of deficit" (Sengupta, 2011, p. 102). Needs are not always caused by shortfalls, however, they
may be founded on an individual's understanding of inner strength and high ethical standards in order to understand their maximum potential.
Maslow's Hierarchy of Needs pyramid consists of five basic levels of needs, progressing from physiological, safety, social, esteem, and
self–actualization. According to Robbins and Judge (2014), physiological and safety needs are lower levels needs that are predominantly satisfied
externally whereas social, esteem, and

The Food Guide Pyramid Is Good
The food guide pyramid plays an important role in the health education of the majority of people in the United States. It is meant to guide the
general healthy public in how to eat healthy to stay healthy. It includes a wide variety of foods to provide a healthy range of nutrients that are
needed daily. The food guide pyramid is an excellent way to educate the public on how to eat healthy. The new food guide pyramid also includes
exercise. This is a way to universally educate people. The food guide pyramid is not a way to cure anything or solve any immediate problems; it is
guidelines that help people to understand what they should be eating. The food guide pyramid is meant for people without special health circumstances
ages 2 and up. It... Show more content on Helpwriting.net ...
(Davis and Saltos, 1999, p37) The first edition of these guidelines came out in 1980. The Dietary Guidelines focused on the five major food groups.
They are: the bread, cereal, rice and pasta group; the vegetable group' the fruit group; the milk, yogurt, and the cheese group; and the meat. Poultry,
fish, dry beans, eggs, and nuts group, and recommends sparing use of a sixth food group–fats, oils, and sweets. (Davis and Saltos, 1999, p37) This is
very close to what has been used since then. In 1988 the groups were formed into a picture that could show what they were trying to say. A
pyramid was chose with the smallest amount of foods in a group at the top of the pyramid and the largest group at the bottom of the pyramid. The
second editions of the dietary guidelines came out in 1985, the third in 1990, and the fourth in 1995. After 1995 there was a mandate that required
that a new edition came out every 5 years. The guidelines have not changed drastically over the years. (Davis and Saltos, 1999) Furthermore,
scientists had found little evidence that a high intake of carbohydrates is beneficial, since 1992 more and more research has shown that the USDA
pyramid is grossly flawed. By promoting the consumption of all complex carbohydrates and eschewing all fats and oils, the pyramid provides
misleading guidance. In short, not all fats are bad for you, and by no means are all complex

Comparing Herbalife And Burnlounge
Pyramid schemes have been a problem for the federal government since 1967 and continue today (Walsh, 2016). The right to recruit others and the
right to sell products are two of the most common and important characteristics related to illegal pyramid schemes (Walsch, 2016). In a comparison of
Herbalife and BurnLounge, both direct marketing companies accused of pyramid schemes, there are several key differences between the two
companies. These differences can be seen in both of the areas of the right to recruit and the right to sell. While Herbalife promoted recruitment of
participants, that was not the primary source of income. Also, they had appropriate sales quotas to support the incentives associated with the
participants. There are several ... Show more content on Helpwriting.net ...
The primary payout comes from recruiting others into the program, and not necessarily from the sales of the products. This shell game places the
burden on the participant to constantly be recruiting new participants instead of actually selling the products. The test for demonstration of pyramid
schemes has two different primary factors that are evaluated. Is the company primarily making money off of recruits that purchase sales packages and
must those participants recruit other participants to be able to make any money? BurnLounge was proven to be primarily based on recruiting new
members and getting them to purchase sales packages instead of the sales of the products. Failure to disclose that most investors actually lose money
was part of the downfall of the BurnLounge system as well. The investigation into illegal activity centered on the evaluation of sales activity and
recruits. Unfortunately, it took 7 years to shut down BurnLounge, which delayed the protection of an estimated 30,000 salespeople that were roped into
the scam. Multilevel marketing should not vow large earnings from recruiting, charge large start–up fees, or compensate primarily from recruiting fees
(Walsh,

Case Study Of Herbalife
The case study for this week discusses the issues Herbalife has faced regarding their business model. To share a background regarding Herbalife, it is a
well–known direct–selling and multi–level marketing company which offers a variety of products. The success of the company in their business
model is verified by Herbalife's ranking within the top three largest direct selling companies in the world (Ferrell, Thorne & Ferrell, 2016). Herbalife is
known to focus on areas to include nutrition, weight–management, and personal care products. Additionally, their methods for selling the products are
handled by independent contractors and not sold within retail stores (Ferrell, Thorne & Ferrell, 2016). From the initial start of Herbalife, changes...
Show more content on Helpwriting.net ...
Based on my perception of how Herbalife operates under the current business model, their methods are not consistent with methods implemented
through the pyramid schemes. There is no indication to me that the contractors are being influenced by the number of recruits brought into the
company. It is my understanding that the "dangling carrot" for the independent contracts through Herbalife are presented through personal desire to use
the products and access to the various available discounts. Additionally, these contractors are not forced to remain within the company; however, they
are given a 100% buy–out

The Bottom Of The Pyramid
The bottom of the pyramid represents the largest, and poorest social economical segment of the population. Some companies are seeing great
opportunity to expand to that market, which is in reality much larger than previously though. However, some companies think that the challenges faced
to enter that market are not worth the outcome. In this essay, we will analyze the bottom of the pyramid market, the challenges faced by companies in
order to enter this market, and the opportunities that are offered by this market. Furthermore, I will make recommendations based on my analysis
weather Bell, can and should seek her fortune at the base of the pyramid.
Since the topic of this essay has to do with the BoP market, it is relevant to understand what the bottom of the pyramid represents. The bottom of the
pyramid (BOP) is massive. It represents about 4 billion of people. Although it is the largest segment, it also represents the world's poorest citizens.
Since the term "poor" can be very vague, the bottom of the pyramid represents the population who live with less than $2.50 a day and are excluded
from the modernity of our globalised civilised societies. Countries such as Gambia, Ethiopia, Angola, Pakistan, Afghanistan, Brazil, China, Tanzania,
and Bangladesh have a very high poverty rate.
According to our textbook, it is estimates that, by 2016, the richest "1% of the world's population will own more wealth than the other 99%...
[Research] shows that the share of the world's wealth

Find Out How I Conquered Debt and Earned More Money in 2014
I. What is a pyramid? * A pyramid scheme is an unsustainable business model that involves promising participants payment or services, primarily for
enrolling other people into the scheme, rather than supplying any real investment or sale of products or services to the public.[1][2] * Various forms of
pyramid schemes are illegal in many countries including Albania, Australia,[3][4] Austria,[5] Brazil, Canada, China,[6] Colombia,[7] Denmark, the
Dominican Republic,[8] Estonia,[9] France, Germany, Hong Kong,[10] Hungary, Iceland, Iran,[11] Italy,[12] Japan,[13] Malaysia, Mexico, Nepal, the
Netherlands,[14] New Zealand,[15] Norway,[16] the Philippines,[17] Poland, Portugal, Romania,[18] Russian Federation, South Africa,[19] Spain, Sri
... Show more content on Helpwriting.net ...
A question you may ask yourself if looking to join a company, or you might already be with a network marketing company and curious about the
future of the industry you are in. * * In today's uncertain financial climate more and more people are fearing for their job security, pensions, savings,
investments and house value. Everywhere you look there are cuts and streamlining. Governments are cutting public sector staff, pensions and
investment. Private sector firms are tightening budgets throughout and making redundancies, here in the UK there are even redundancies being
made in the armed forces. So it is natural to question the future of network marketing also. * * Some of the leading figures in the business world
have talked about and sang the praises of the mlm industry. Donald Trump and Warren Buffet are two of the biggest names in the business world to
praise the network marketing and direct selling industry. There are around 57 million people in mlm companies worldwide and over 100,000 new
people join an mlm every week. These are impressive numbers but in comparison to all working adults worldwide the numbers are tiny. This is why
the opportunity is at its best right now, there has never been a better time to get involved in network marketing and to build yourself a full time and
residual income, and future forecasts have concluded its only going to get bigger bigger in the next 5–10

Herbalife Company Is False And Unjust
The accusations against the Herbalife Company are false and unjust. Herbalife is an International multi–level or network marketing company that
markets weight management and nutrition products. However, our products cannot be purchased at local retail stores; instead its customers interact
with independent contractors to purchase products. As a company, we support a healthy, active lifestyle and strive for healthy and fit. We believe in
taking personal responsibility and making decisions based on social and environmental consequences of our activities by reduce, reuse, and recycle to
protect our environment. We provide funding to improve nutrition to charitable organizations taking care of children–at–risk around the world, support
disaster

The First Level Of The Pyramid
The first level of the Pyramid is in regards to the economic responsibilities. The original responsibility of companies was to provide goods and
services, which consumers wanted, and make profit from that provision. This is the primary motivation for companies to be created. All the other
responsibilities are built on the economic responsibility, as the company could not exist if it was not making profit. Legal responsibilities are at the
second level of the Pyramid in terms of the historical development, but they are just as important as economic responsibilities. This means that the
company has to conform with the laws and regulations provided by governmental institutions, which means that it has to pursue its economic plan as
long as it operates within the framework of the law. Ethical responsibilities involve activities and practices, which are either expected or prohibited by
key stakeholders, but the company is not obligated to follow these by law. The company finds itself in a continuous state of development as it tries to
adjust to changing ethics or values in society. These are often proposed by NGOs who are fighting for the environment, workers' rights, consumer
movements, etc. These changing norms and ethics often precede the law and can be difficult to deal with for companies as stakeholders often have
higher standards for companies than required by the current law, therefore making this level in constant interaction with the legal responsibilities. In
order for

Leadership Styles Of The X Theory And The Y Theory
ven John Wooden definition of success is refreshing and unique: Wooden states that success is a peace of mind which is a direct result of self–
satisfaction knowing you made the effort to become the best of which you are capable. This paper will seek to describe Wooden's Pyramid of Success
and how it fits the business environment in my work place. Also, this paper will identify similarities and differences within the Pyramid of Success by
comparing it to leadership styles of the X Theory and the Y Theory. Throughout the Pyramid of SuccessJohn Wooden identifies different rationales for
each aspect, we will provide our understanding of all his aspects. Lastly, we will attempt to create a new pyramid of success and develop a step by
step strategy that allows members to use it and adapt to it. John Wooden Pyramid Style Reflected in CLPHA John Wooden Pyramid of building
blocks directed toward leadership. Each example is shared through his basketball coaching experiences, but can be applied back to everyday life
and business. Working as the Director of Operations for CLPHA our training and development is based on the philosophy of Wooden, which
focuses team work, value and success. Wooden stresses team spirit as an eagerness to sacrifice personal interests or glory for the welfare of all. The
team comes first. Here at CLPHA we work as a team. We hold team meetings two or three times weekly. We have a database that we can collaborate
as a team and share ideas and opinions

What Proof Is There That Starbucks Has Achieved...
BUSINESS AND LEADERSHIP SUPPLEMENTAL CASE : STARBUCKS 1
– What proof is there that Starbucks has achieved competitive advantage
in the industry? Starbucks is rated as the number one World's leading coffee distributor. Customers satisfactions are always be in the center of their
business and the company works consistently to maintain it as customer look forward to a unique experience when visiting one of Starbuck stores.
With over 12,000 stores worldwide, Starbucks has always aimed at achieving and maintaining competition in the industry. Starbucks success reside in
many factors : the company is admire and respected worldwide,employees are recognized and respected for what they contribute to the success of the
company. Open communication... Show more content on Helpwriting.net ...
Starbucks is committed to TQD in the quality in his standard and statements ,Be Welcoming, Be Genuine,Be Considerate , Be Knowledgeable, and Be
Involved. Also Starbucks first develop program with coffee growing nation to select the best and good quality products ,secondly Starbucks develop
partnership training program quality for in service to boost employees performances. To develop quality standard , Starbucks take feedback from
leaders, partners,and customers and use it for continuous improvement. The connection between contribution of employees help with the growing
value of the

What Is The Mission Statement Of Southwest Airlines
Introduction and Company Background Since being founded 43 years ago Southwest Airlines has prided itself on being different from other airlines
and providing the best possible customer service. Southwest airlines employees 46,000 people and serves more than 100 million customers each year.
Southwest is also the largest domestic carrier serving 93 destinations in 40 states as well as five international destinations. The company could not have
become as big as it has without differentiating themselves from their competitors. Southwest uses a triple bottom line approach that takes into account
"carrier's performance and productivity, the importance of its people and the communities it serves, and its commitment to efficiency and the planet"...
Show more content on Helpwriting.net ...
These needs such as food, water, and shelter are classified as physiological needs. Fulfilling these needs takes place both at home and on the job.
Southwest does an excellent job of satisfying physiological needs for employees at home by giving them very competitive wages and financial
securities (Southwest 2014). Competitive wages allow employees to provide essentials such as food and shelter to themselves and their families.
They also do a great job of providing these basic needs on the job whether it be through a clean work environment on board planes for flight crews
or even simpler things such as an adequate lunch break for employees to fulfill their need to eat takes care of physiological needs. Once the
physiological needs of an employee are accounted for then they progress to the next level of Maslow's

Rule Maker Rule Breaker By James Miller Summary
Dancing out of Reality
James S. Miller, a professor at the University of Wisconsin–Whitewater, challenges, "Is what we are shown on reality television, in fact, real?" (94). In
James Miller's essay, "Rule Maker ... Rule Breaker," he discusses the different viewpoints on reality television shows. To producers,reality television
shows are perceived as real; however, to actors and actresses, reality television shows are perceived as fake (Miller 94–95). While James Miller
introduces both perspectives of reality television shows, the perspective of the actors and actresses is accurate because reality television shows are an
exaggeration of real life. Set in Pittsburgh, Pennsylvania, Dance Moms features the famous Abby Lee Dance Company. The... Show more content on
Helpwriting.net ...
For the amusement of viewers, the notorious mothers fight constantly. In season 1, episode 4 "Stealing the Show," Christi Lukasiak, Chloe's
mother, and Melissa Gisoni, Mackenzie and Maddie's mother, fight about their daughters' solos. Abby Miller gives Chloe one solo and Maddie
two solos. Lukasiak believes Gisoni should pull Maddie's second solo because Maddie is given an advantage to win. During the awards ceremony
at the competition, Chloe is awarded fourth, and Maddie is awarded first and third. Lukasiak is jealous because Gisoni 's daughter placed higher than
her daughter (Baker, "Stealing the Show"). Realistically, when a dance team attends a competition, mothers support all of the girls. No mother would
actually be as ungrateful for a solo for her daughter as Lukasiak displays. Likewise, in season 3, episode 37 "The Big Not–So–Easy," Lukasiak and
Leslie Ackerman, Payton's mother, fight about Payton becoming a member of the Abby Lee Dance Company outside of a bar in New Orleans,
Louisiana. During their fight, Lukasiak flips Ackerman 's drink out of her hand. The mothers start attacking each other, and Lukasiak's husband
separates them. Lukasiak believes that she is above Ackerman because her daughter is an original member of The Abby Lee Dance Company (Baker,
"The Big Not–So–Easy"). Mothers do not actually fight because they are threatened for their daughters by the other

My Interview With A Salesperson
My interview with a salesperson
My interview was conducted over the phone with Mr. Jonathan MГ©nard, a sales project manager for Machinex Industries, located in Plessisville,
QuГ©bec. Through the interview process, we spoke over the phone once for half an hour and exchanged emails over the course of a few days. He
was very kind with his time and diligently answered all the questions I had, sometimes taking a few days to ponder over a question in order to provide
me with an insightful answer.
To set the context, Machinex is a world leader in the industry of recycling. They focus on the design of profitable and reliable material recycling
facilities and produce custom–made sorting and recycling technology for facilities all around the world. Jonathan is one of half a dozen sales project
managers for the group. He is mainly in charge of the European market as the company works under a geographic sales structure in order to save on
travel expenses and to get to know clients better. Amongst Jonathan's responsibilities are identifying the client's needs, or as he says "listening to what
the client wants today and figuring out what he will need in two years." For the latter part, he says he often relies on past experiences. His role in the
company is mainly related to the sales function, but he will often work closely with the engineering department to put together the best possible
solution. Once the solution is put together, he is in responsible for the presentation (sales pitch)

Csr Pyramid
Corporate Social Responsibility
Dr. Anjana Hazarika
Seminar Paper
ARCHIE CARROLL'S CSR PYRAMID: A case study of Bajaj Auto Ltd.
ZAMAN ALI
20091063
B.A.LLB (2009)
Jindal Global Law School
Today, in this complex business environment where all business enterprises are surviving by realizing maximum profits possible, there exists a
mechnism called Corporate Social Responsibility (CSR) that is providing the required edge towards success. Corporate social responsibility (CSR) is
the way a corporation achieves a balance among its economic, social, and environmental responsibilities in its operations so as to address shareholder
and other stakeholder expectations. This is because it is ... Show more content on Helpwriting.net ...
Law lists fair operations of a business in a democratic society and hence, the economic missions of corporations must land within the framework of law.
Legal responsibilities are "codified ethics" established by lawmakers that legitimizes the conduct of a business, when adhered to. Furthermore, Carroll
lists down few components that suffices the legal responsibilities of a business organization; perform in consistent with expectations of government and
law, compliance with all regulations, to be a law–abiding corporate citizen, fulfilling its legal obligations leads to a firm to be successful and meeting
minimal legal requirements when providing goods and services. They are depicted as the next layer on the pyramid as it has been seen to be coexistent
with economic responsibilities (Figure 1).
* Ethical Responsibilities: Ethical Responsibilities include activities and practices that are expected or prohibited by societal members even though
they are not codified into law. Ethics or values may be reflected in laws or regulations but ethical responsibilities enfold emerging values and norms

that society (consumers, stakeholders, employees and the community) expects of business as fair and just. He mentions that in one way, these ethics
and values become the driving force behind the very creation of laws or regulations and in another way, such values may reflect a higher

Marketing Process Of Any Product Or Service
The marketing process of any product or service begins with potential consumers; it is a customer–centric environment which primary function seeks to
fulfil the needs and wants of each individual customer (Sheth, Sisodia, Sharma, 2000, p.55). It is these 'wants' that marketers have to identify and
manipulate to turn them into a need and subsequently a sale, "people have narrow, basic needs but almost unlimited wants" (Kotler, Armstrong, Wong,
& Saunders, 2008, p.9). The majority of the population may have unlimited wants however they also have limited resources so value for money is a
crucial factor in the process of turning potential customers into consumers. Understanding the market is therefore the first step in determining whether a
The 'Pyramids Centre', uses multiple–segmentation through use of a range of gym memberships so they can specifically tailor a marketing strategy for
each sub–group, in this example the target group refers to their 'student membership' offer. Characteristics of this group would primarily be
highlighted as low income and the service being offered may not be a 'need' or even seen as an important 'want', so it may seem difficult to appeal to
this market. However according to Kotler (1980, p.78) a segment must be 'sufficiently large' and with more than 20,000 students living in the city centre
it would be essential to identify the student population as potential consumers; this has been implemented through allowing a somewhat exclusive and
cheaper deal for students only which allows for the service to appear more lucrative. A successful organisation however will not just appeal to one
segment of the market, "Marketers often use multiple segmentation bases in an effort to identify smaller, better–defined target groups" (Kotler &
Armstrong, 2011). Another form of segmentation which a company can appeal to relates to location; geographic segmentation occurs to attract
customers in their immediate surroundings and is a technique shown by the the Pyramids Centre, "The rationale behind this approach is that people who

The Pyramid Of Success And How It Fits The Business...
Even John Wooden definition of success is refreshing and unique: Wooden states that success is a peace of mind which is a direct result of self–
satisfaction knowing you made the effort to become the best of which you are capable. This paper will seek to describe Wooden's Pyramid of Success
and how it fits the business environment at my work place. Also, this paper will identify similarities and differences within the Pyramid of Success by
comparing it to leadership styles of the X Theory and the Y Theory. Throughout the Pyramid of SuccessJohn Wooden identifies different rationales for
each aspect, we will provide our understanding of all his aspects. Lastly, we will attempt to create a new pyramid of success and develop a step by step
We gather feedback from all because everyone's opinion matter. We constantly ask for input from all on recruiting decisions, meeting materials and any
communications dealing with CLPHA members. Value and Loyalty fall under the same umbrella here at CLPHA. Wooden states, be loyal to yourself
and those dependent upon you. If you value something you become worth of it and you're loyal to it. It starts with you, knowing your own self–worth.
Your value, reflects the value of the company you represent this is all demonstrated through you to your co–workers, your company and your members
based on your commitment, respect and loyalty. Lastly success, Wooden states that success is a peace of mind which is a direct result of self–
satisfaction in knowing you did you best, to become the best that you are capable of being. Here at CLPHA we strive for success. This is
demonstrated in our company goals, mission statement, business culture strategic planning and daily structure. At the end of the day success comes
from the top and trickles downward, so when everything is in place success is not hard to find. We are here to be successful in what we do for
ourselves, members and the company. My Leadership Style
Having discussed how Wooden's Pyramid of Success fits CLPHA's business structure we would like to focus more on my leadership style
emphasizing on similarities and differences to the Pyramid of Success. The Y Theory best describes my management style. My physical and

Example Of Pyramid System
A hierarchical system in a company does not allow for growth within that company, along with not utilizing every employees skills. A system
related to this will typically look a pyramid an owner on top, then trickles down to vice president, CFO's, COO's, then continuing with positions
along the lines of, general manager, assistant manager, and shift manager. Towards the bottom of a pyramid system will be your full time employees
and if you have part time employees they might be even lower. Pyramid system was used in the article "Pyramids and Pancakes" by Michael Lewis,
which Lewis seems to imply that a pyramid system is an unpleasant work environment for employees towards the bottom. Pyramid system is a bias
system for the people high up in... Show more content on Helpwriting.net ...
Therefore the bosses do not apply everyone's strengths, which would enable more growth. Instead a pyramid system, bosses make the decisions on
what is right and what is wrong, or what the employees should or should not do for the company. An example of a pyramid system preventing workers
from doing good work is a journalist, named Suarez, who ultimately ended up hating his job because of the boss and the profit hungry people in
charge. In "Good Work, Well Done: A Psychological Study" by Howard Gardner, Suarez, who was a journalist for a pyramid system was incharge ofa
story about the dangers of video games. However, Suarez soon discovers that there is little truth to this story and does not want to continue to write
the story. When Suarez tried to abandon the story, Gardner explains "Suarez had tried to get out of covering the story, but his boss insisted that he
go on and file it"(4). While Suarez was working in a pyramid system where his boss is supposed to be the expert in the company however, he
demands Suarez to cover a story about video games being harmful to kids, because that will make the most

Whole Foods Corporate Social Responsibility Essay
Going above and beyond may be defined by making a profit and still following the laws expected in management, which is exactly how Whole
Foods involves itself in the corporate social responsibility concept (Kreitner & Kinicki, 2013). Consequently, Whole Foods has made it to the top due
to great leadership, and valuable knowledge of ethical responsibility to stakeholders. As the leadership of this great company engages daily in business
meetings, just as all upper management does, it is evident that leading with excellence is first on the management list. The evidence of such strong
leadership shows how Whole Foods has a main goal and that is to do good for all and to seek to improve the world (Mackey, 2011). However, this
cannot be accomplished without this great knowledge which is valuable for the overall operations of the company as we all know revolves around
management. Being adequately knowledgeable about culture barriers and understanding how to deal ... Show more content on Helpwriting.net ...
With investors, employees and all other stakeholders getting the most out of the experience due to this excellent service, loyalty becomes valuable.
Long–term loyaltys proves Whole Foods lives up to their motto being, "Whole Foods, Whole People, Whole Planet", and that is supported globally
(Cheretis & Mujtaba, 2014). Profits alone are not this company's priority, but rather valuable ethical behavior in which has brought them great success,
by integrating Corporate social responsibility (CSR), into Whole Foods and putting people first has made this company successful (Cheretis &
Mujtaba, 2014). Assessing the long run of the company overall, indicates Whole Foods has continually stayed on top of goals and their philosophy by
maintaining value–driven managers, which shows within the functions, and success. Through maximizing investors and other stakeholders Whole
Foods has made it to the top of the

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