McDonald's uses various digital marketing outlets like Facebook, Twitter, and its own website to promote its brand and products. It has over 23 million Facebook likes and addresses customer questions honestly on its "Our Food Your Questions" social media site. Victoria's Secret also heavily leverages Facebook and email marketing. Its annual televised fashion show promotes the brand's image and expands its target audience beyond just women.

1. Modern Day
Marketing
Katie Arsenault

2. Marketing Outlets
Television
E-mail
Websites
Social Networks

3. McDonalds
Background
Opened in 1940
Serves around 68 million
customers a day
Available in 119 countries
Largest fast food company
in the world

4. McDonalds
Marketing Plan
Promotes on Facebook and Twitter with
paid and unpaid advertisement
Around 23 million people “like”
McDonald’s on Facebook
McDonalds Canada launched the
website “Our Food Your Questions”

5. Our Food Your
Questions
Social Networking site
Allows users to make a personal profile
McDonald’s vows that every question
asked will be answers completely and
honestly

6. Victoria’s Secret
Very large marketers on Facebook and
Twitter
Almost 20 million people “like” Victoria’s
Secret on Facebook
The company sends frequent e-mails
updating customers on upcoming sales,
products, and events
A fashion show is highly televised and
marketed every year

7. Victoria’s Secret
Fashion Show
During the holiday season
Highlights their products,
models, and what the
company stands for
Showcase popular musical
Artist
40% of viewers are male
Expand target audience