Mission is an independent communications agency with offices in London, New York, Los Angeles and San Francisco. The document provides case studies and details of campaigns Mission has run for clients such as Matalan, United Nations, Microsoft, Victoria's Secret, and others. It describes the challenges, insights, and solutions Mission provided for each campaign, including metrics like impressions, attendees, and media coverage generated.

1. MISSION CREDENTIALS
Created July 2015

3. DELIVERING CONNECTIVITY
Mission is an independent communications
agency with 100 employees in London and
over 30 in New York, Los Angeles and San
Francisco. Mission opened in Asia in 2014
3
Nowadays, brands can only thrive in the
world if they act as part of it
Mission work to connect brands of all
shapes & sizes to their target audience
through meaningful & engaging experiences
that give cause for consideration
Never seeking press for press’ sake, we only
consider something a success if it delivers a
tangible benefit to both the brand and its
consumer
WE ARE:
STRATEGISTS
CAMPAIGNERS
CREATIVES
SOCIALISERS
PRODUCERS
MANAGERS

4. OUR CLIENTS
4

5. CASE STUDIES

6. 6
INTEGRATED CAMPAIGN
MATALAN ALPHABET SCARVES
105M
IMPRESSIONS
£1M+
RAISED FOR ALDER HEY
CHILDREN’S CHARITY
8.5M
VIEWERS OF THE X FACTOR
ADVERT
83
CELEBRITIES IN SCARVES

7. INTEGRATED CAMPAIGN
MATALAN ALPHABET SCARVES
Help Matalan stand out at
Christmas for all the right reasons,
delivering product sales and
encouraging brand warmth
7
Take Matalan's long-standing
relationship with Alder Hey to the
next level by creating a
heart-warming product just for
them
Alphabet Scarves! An exclusive product, a host of celebrity participants, a
charity single and an ad on the X Factor
CHALLENGE INSIGHT
SOLUTION
X FACTOR
ADVERT
B.T.S
VIDEO
CARAVAN
OF LOVE
CELEBS
£1M+
RAISED
£2.9M
PR VALUE
PR
#ALPHABET
SCARVES
ALPHABET
SCARVES
IN STORE
VIDEO
& VISIT
8.5M VIEWERS
4000
DOWNLOADS
30
RADIO
STATIONS
145K
VIEWS
14 PIECES OF
COVERAGE
105M
IMPRESSIONS
#SCARFIES
200 PIECES
OF COVERAGE
250K
SOLD
FULL
STORE
POSM
83 CELEBS
IN SCARVES
10.5M
WAYNE ROONEY
FOLLOWERS
PIXIE
LOTT
ALDER
HEY

11. #HAPPYSOUNDSLIKE
THE UN X MIXRADIO
11.7 BILLION
MEDIA IMPRESSIONS
840 MILLION
SOCIAL IMPRESSIONS
1.4 MILLION
VIDEO CONTENT VIEWS
1.2 MILLION
PLAYLIST LISTENS

12. #HAPPYSOUNDSLIKE
12
To get the world talking about the
International Day of Happiness,
now in its third year
Marking the United Nations 70th anniversary, the UN and MixRadio
partnered with a host of global superstars to create #HappySoundsLike, an
inspirational and international playlist to celebrate International Day of
Happiness
CHALLENGE INSIGHT
SOLUTION
Happiness is a fundamental human
goal, an inherent aspiration that lies
at the heart of every person around
the world
Music has the power to bring that
moment of joy and inspire hope for
a better tomorrow

14. 14
UK LAUNCH
MICROSOFT CORTANA
16FT
FLOATING LOOP THE LOOP
1.6M
VIEWS OF YOUTUBE VIDEO
1.7BN
MEDIA IMPRESSIONS AND
RISING
2K
ONLOOKERS + 250 INVITED
INFLUENCERS

15. UK LAUNCH
MICROSOFT CORTANA
To make Cortana, Microsoft Mobile
Devices' personal assistant, on
Lumia famous, create a global
media moment, to ignite
conversation
15
Bring the Cortana halo to life
against one of the world's most
iconic landmarks
An animation projection showcasing Cortana's functionalities and a behind-
the-scenes footage film of world famous street trails cyclist Danny MacAskill,
who then performed a 360 loop that illuminated as he circled, playing with the
illusion and perspective of the Cortana Halo around the London Eye
CHALLENGE INSIGHT
SOLUTION
NATIONAL
BROADCAST
COVERAGE
188
ARTICLES
AN ICONIC
LONDON
LANDMARK
A 16FT
FLOATING
LOOP THE LOOP
1.5M VIEWS
DANNY
MACASKILL
2K PEOPLE
+ 250
INFLUENCERS
1.7
BILLION
MEDIA
IMPRESSIONS
AND RISING

17. 17
EUROPEAN COMMUNICATIONS PARTNER
VICTORIA’S SECRET FASHION SHOW
47
ANGELS LANDED IN THE UK
325K
#VSFASHIONSHOW HASHTAGS
182
COUNTRIES TUNED IN TO WATCH
THE SHOW
9M+
TOTAL VIEWERS AND COUNTING

18. EUROPEAN COMMUNICATIONS PARTNER
VICTORIA’S SECRET FASHION SHOW
Host UK media, influencers and
celebrities at the Victoria's Secret
Fashion Show, held in the UK for
the first time and outside of the US
for the second in 19 years
18
Famous for its iconic annual
Fashion Show, Victoria's Secret
needed to ensure the same global
impact and exceed viewing ratings
in the US despite the show being
held in the UK
Devise a strategic PR plan offering exclusive content and 'behind the scenes'
and stakeholder access to influential media titles
Secure hero coverage and positioning pieces in the run up to the show to
create buzz and excitement, followed by post show reviews, brand features
and event coverage
CHALLENGE INSIGHT
SOLUTION
100+
MEDIA
APPOINTMENTS
FEATURE IN
ES MAGAZINE
15 PAGE
EDITORIAL
SHOOT IN
VOGUE
BEHIND THE
SCENES FEATURE
IN GRAZIA
PHOTO
SPREADS
PRE EVENT
UK
INFLUENCERS
UK
FASHION
MEDIA
STRATEGIC
PRESS
MOMENTS
11
MAIL ONLINE
PIECES
IN ONE DAY
50 PIECES
ONLINE &
PRINT
COVERAGE
#
VSFASHION-
SHOW
GLOBAL
MEDIA

20. 20
STRATEGIC PARTNER
UNITED NATIONS
500 MILLION
SOCIAL MEDIA IMPRESSIONS
83K
TWEETS
90%
POSITIVE SENTIMENT
1.4 MILLION
VIEWS OF DAVID GUETTA'S
"ONE VOICE" VIDEO

21. STRATEGIC PARTNER
UNITED NATIONS
To create a campaign that cut
through to a younger audience than
had previously engaged with the
charity
21
In order to secure a younger
demographic and increase social
media stats, it was important to
engage a music artist
Live feed with user generated content to light up the iconic UN building,
telling a message that would resonate with the world and garner international
media
CHALLENGE INSIGHT
SOLUTION

23. 23
7,500
PAIRS OF FEET THROUGH THE
DOORS
£35,000
TAKEN IN 3 DAYS
THE TIMES
NEWSPAPER FEATURE AND A
METRO LISTING
650
INSTAGRAM UPLOADS TAKEN
INSIDE ETSY HOUSE
EXPERIENTIAL COMMUNICATIONS STRATEGY
ETSY HOUSE

24. EXPERIENTIAL COMMUNICATIONS STRATEGY
ETSY HOUSE
Bring the online craft phenomenon
to the physical world to increase
awareness in the UK pre-Christmas
24
Communicate Etsy House to media
in an engaging way, and introduce
Etsy sellers in the offline world to
existing and new members of the
public offline under one Etsy styled
roof
A 3 day pop up shop for the general public, a press breakfast for 100 press
attendees, and Grazia reader event special. The pop up store hosted live
workshops from sellers over the 3 days, and filled the store with 120 sellers
items, all merchandised into areas of the Etsy ‘home’
CHALLENGE INSIGHT
SOLUTION
15
STORIES
+ DPS
7.5K
PEOPLE
THROUGH
THE DOOR
650
INSTAGRAM
UPLOADS
UK
CONSUMERS
UK
MEDIA
120
ETSY
SELLERS
42%
INCREASE IN
CONVERSATION
THE ETSY
COMMUNITY

26. 26
STRATEGIC AWARENESS CAMPAIGN
#IMAGINE
25TH
ANNIVERSARY OF THE
CONVENTION OF THE RIGHTS OF
THE CHILD
30
GLOBAL MUSIC ARTISTS
ENGAGED
3.4 BILLION
GLOBAL MEDIA IMPRESSIONS IN
2 MONTHS
1 MILLION
PEOPLE SANG IMAGINE ACROSS
THE WORLD ON NYE 2014

27. STRATEGIC AWARENESS CAMPAIGN
#IMAGINE
To create a global campaign to
celebrate the 25th Anniversary on
the convention of the rights of the
child
27
In order to garner awareness of the
anniversary it would be necessary
to engage Global Music Artists
Mission engaged over 30 Global Music Artists to re-record John Lennon's
Imagine which was then unveiled at the launch of the General Assembly Hall
on the anniversary with Yoko Ono
CHALLENGE INSIGHT
SOLUTION
2.7M
#IMAGINE
166K
VIEWS
3.4BN
MEDIA
IMPRESSIONS
IN 2 MONTHS
IMAGINE
VIDEO
38
COUNTIRES
UPLOADED
VIDEOS
30 GLOBAL
MUSIC ARTISTS
APP
YOKO
ONO

29. 29
STRATEGIC PARTNER
BATTERSEA POWER STATION
9
NEW PHONE LINES
ADDED TO BPS SALES OFFICE
1,500
SALES ENQUIRIES FOLLOWING
PHASE 2 LAUNCH
ANNOUNCEMENT WITHIN 24 HRS
100
PIECES OF NATIONAL PRINT
BROADCAST AND ONLINE
COVERAGE WITHIN 8 WEEK
PERIOD
10K +
LIKES OF SINGLE BPS IMAGE
ON INSTAGRAM

30. STRATEGIC PARTNER
BATTERSEA POWER STATION
An iconic development needed
focus and love to show the world
what was coming
30
The development meant a huge
amount to London and needed
to be championed as the ‘capital’s
station’
Make it about London: London first for apartments and events in order to
make the project tangible. Once this was set, Battersea could take their
message further afield
CHALLENGE INSIGHT
SOLUTION
BATTERSEA
SUMMER
PARTY
1
GLOBAL
TOUR IN
TEN DAYS
ELTON JOHN
PERFORMANCE
1,500
REAL SALES
ENQUIRIES
30 ICONIC
IMAGES IN
GLOBAL
MEDIA
2,850
HNWI
45M MEDIA
IMPRESSIONS
55% OF
APARTMENTS
SOLD DURING
TOUR
STING
PERFORMANCE
STING
PURCHASES
APARTMENT
KATE
BECKINSALE
132 PIECES OF
COVERAGE
137 PIECES OF
COVERAGE
10 X
BROADCAST
COVERAGE
PHASE 3
LAUNCH
TYPE
PHASE 2
LAUNCH
NEW YORK LA
100
CELEBRITIES
15
GLOBAL
CITIES

32. 32
STRATEGIC PARTNER
BATTERSEA POWER STATION GLOBAL TOUR
15
GLOBAL CITIES IN 10 DAYS
2,850
HNWI
1,500
REAL SALES ENQUIRIES
55%
OF APARTMENTS SOLD DURING
TOUR

33. STRATEGIC PARTNER
BATTERSEA POWER STATION GLOBAL TOUR
Take the iconic London development
message global - whilst countering low
awareness levels outside of the UK
and Europe
Don’t make it look like a sales expo
33
The brand message was about
location, so when taking the
message global, the ‘moment’
needed to be consistent while
adhering to local customs and
practises
Keep the message true but deliver
on a market-by-market basis
15 events around the globe in 10 days
Maintaining consistency of delivery while being true to each market, the tour
delivered a luxury and engaging party event in each location
A premium first glimpse of the development that was sales focused while still
maintaining glamour and style
CHALLENGE INSIGHT
SOLUTION
BATTERSEA
SUMMER
PARTY
1
GLOBAL
TOUR IN
TEN DAYS
ELTON JOHN
PERFORMANCE
1,500
REAL SALES
ENQUIRIES
30 ICONIC
IMAGES IN
GLOBAL
MEDIA
2,850
HNWI
45M MEDIA
IMPRESSIONS
55% OF
APARTMENTS
SOLD DURING
TOUR
STING
PERFORMANCE
STING
PURCHASES
APARTMENT
KATE
BECKINSALE
132 PIECES OF
COVERAGE
137 PIECES OF
COVERAGE
10 X
BROADCAST
COVERAGE
PHASE 3
LAUNCH
TYPE
PHASE 2
LAUNCH
NEW YORK LA
100
CELEBRITIES
15
GLOBAL
CITIES

34. PARIS
PARIS LOS ANGELES

35. NEW YORK
NEW YORK
MILAN

36. SHANGHAI
HONG KONG
LONDON

37. 37
STRATEGIC PARTNER
LULULEMON ATHLETICA
2,500
MEMBERS OF THE PUBLIC
ATTENDED THE EVENT
DPS
FEATURE IN THE
EVENING STANDARD
30M
IMPRESSIONS FOR LULULEMON
LAUNCH CONTENT
481
INSTAGRAM IMAGES
IN 2 WEEKS

38. STRATEGIC PARTNER
LULULEMON ATHLETICA
Engage the London yoga
community, who are both
opinionated and difficult to infiltrate
and launch lululemon in the UK
38
lululemon couldn’t change their
distinct messaging to adapt to the
UK market; they needed to be true
to their founding principles while
still engaging UK consumers
Bring yoga communities across London together with amazing experiences in
amazing places: The Royal Opera House, The Serpentine Gallery. With over
4000 participants across free classes, events and festivals, lululemon
successfully unified London yogis
CHALLENGE INSIGHT
SOLUTION

40. 40
STRATEGIC PARTNER
J.CREW
THE 1ST
FASHION CEO ON THE
COVER OF FINANCIAL TIMES
HOW TO SPEND IT
5 YEAR
STRATEGIC PARTNERSHIP
WITH THE WORLD’S NO. 1
FASHION SCHOOL
CENTRAL SAINT MARTINS
12M
POTENTIAL CONSUMERS SAW
SHONA HEATH’S
ICONIC STOREFRONT
344
OF THE UK’S TOP FASHION
INFLUENCERS ATTENDED,
INCLUDING THE EDITORS OF
VOGUE, VANITY FAIR,
GLAMOUR AND ELLE

41. STRATEGIC PARTNER
J.CREW
An 18-month pre-opening project to
engage UK consumers with the
J. Crew story
41
Awareness was lower than
imagined but it was crucial to
associate J.Crew with more than
just US fashion
Connect with the UK and its business press using British talent in the form of
Central Saint Martins and acclaimed UK set designer Shona Heath. Mission
also created a calendar of activity that built over the year to become the most
talked about store launch in Regent Street history
CHALLENGE INSIGHT
SOLUTION

43. STRATEGIC CAMPAIGN
SAVE THE BEES
£645K
AVE
SOLD OUT
BEE T-SHIRTS GLOBALLY
100M2
OF WILD FLOWER MEADOW FOR BEES
CREATED WITH EVERY
T-SHIRT SOLD
GLOBAL ROLL-OUT
OF THE SAVE THE BEES
CAMPAIGN IN 2015

44. STRATEGIC CAMPAIGN
J. CREW SAVE THE BEES
44
A living, breathing vertical garden that helped J. Crew to save the bee
population in the area while beautifully representing the brand itself
A dual opportunity to celebrate not only the opening of a pinnacle UK store,
but a secondary avenue to reach British media with the ‘Save the Bees’
campaign messaging
Result: Sold out bee t-shirts in UK stores and online and an invested client
interest to continue and expand the campaign
CHALLENGE INSIGHT
SOLUTION
Launch J. Crew's fourth London
high street store, in the ever-
popular Sloane Square, with the
same noise and excitement of their
first, without the added halo effect
of the trans-atlantic move
Build on a platform that is already
in place and use another striking
visual to develop consumer
expectations and deliver against
such a powerful precedent.
Understand the efficacy of CSR in
an increasingly hostile commercial
landscape, champion awareness
projects in key territories

46. 46
UK LAUNCH
NOKIA LUMIA
15,000
MEMBERS OF THE PUBLIC
ATTENDED THE EVENT
400
PIECES OF INDIVIDUAL
COVERAGE SECURED
5.1 MILLION
YOUTUBE VIEWS
10,000
STAKEHOLDERS INSPIRED

47. UK LAUNCH
NOKIA LUMIA
A phone that is positioned as a
game changer needs an activation
to match
47
With a loss in confidence in its
product offering, Nokia needed to
reset its relationship with
contemporary consumers and win
over key industry stakeholders
Combine world-class EDM music producer deadmau5 with cutting edge
projection mapping to create a moment so huge that it translates from an
experiential activity to a viral video
CHALLENGE INSIGHT
SOLUTION

49. 49
NOKIA 1020 LAUNCH
WEBER X BAILEY
790 MILLION
GLOBAL MEDIA IMPRESSIONS
AND COUNTING
500
KEY CREATIVE AND BUSINESS
INFLUENCERS ENGAGED
2500+
EXHIBITION VISITORS
8 MILLION
#NOKIAWEBERBAILEY
SOCIAL IMPRESSIONS

50. NOKIA 1020 LAUNCH
WEBER X BAILEY
Launch the world’s best ever
camera phone, the Nokia 1020
50
There was a need to tangibly prove
the product’s efficacy and engage
with the global arts and media
community as a way of standing out
in an already saturated market
For the first time in history, Mission connected two world famous
photographers, Bruce Weber and David Bailey. This unique partnership
proved that not only was the Nokia 1020 a worthy option for consumers but
also a legitimate choice for renowned icons of photography
CHALLENGE INSIGHT
SOLUTION

52. 52
NORTH AMERICA LAUNCH
NOKIA AND NICKI MINAJ TIMES SQUARE
15,000
PEOPLE IN TIMES SQUARE
3 MILLION
YOUTUBE VIEWS
4.5 BILLION
GLOBAL PR IMPRESSIONS
1 BRAND
OWNING NEW YORK

53. NORTH AMERICA LAUNCH
NOKIA AND NICKI MINAJ TIMES SQUARE
Launch the Windows Phone in the
US market and match the game
changing activity from London
53
Make the content king by creating
an unforgettable moment that is
perfect for sharing
Combine Grammy Award winner Nicki Minaj with the world’s most memorable
backdrop, Times Square, and set the live show against one of the largest LED
displays ever seen to celebrate this new technological partnership
CHALLENGE INSIGHT
SOLUTION

55. 55
STRATEGIC COMMUNICATIONS PARTNER
ANNABEL’S
15
GLOBAL CELEBRITIES SECURED
FOR THE FILM INCLUDING:
ANNA WINTOUR, KATE MOSS,
NAOMI CAMPBELL, BRIAN
FERRY AND EXECUTIVE
PRODUCER RIDLEY SCOTT
1
DINNER COOKED BY
GWYNETH PALTROW
FOR MEMBERS
190
PIECES OF
PRESS COVERAGE
48%
INCREASE IN MEMBERSHIP
ENQUIRIES POST
THE SUNDAY TIMES
ARTICLE

56. STRATEGIC COMMUNICATIONS PARTNER
ANNABEL’S
Celebrate Annabel’s 50th birthday
in a way that sets the club up for 50
more
56
Go way beyond a birthday party.
Create moments that will be
remembered by connecting
Annabel’s with a legacy piece that
will live on forever
A year of global, press worthy activity that culminated in a documentary by Sir
Ridley Scott on the history of this iconic club
CHALLENGE INSIGHT
SOLUTION

58. 58
GLOBAL LAUNCH
(BELVEDERE)RED
5 BILLION
MEDIA IMPRESSIONS
250K
YEAR 1 UNIT SALES
28%
INCREASE IN
OFF-TRADE HOLIDAY SALES
1
BRAND MAKING A DIFFERENCE

59. GLOBAL LAUNCH
(BELVEDERE)RED
Launch partnership with (RED)
without feeling stale and without a
budget to match its competitors
59
Creating a philanthropic proposition
meant reducing the premium on
bought advocacy and a partnership
with (RED) built brand-love
amongst a previously hard to reach
American audience
Collaborate with Usher to put on a huge live show, generating awareness of
(Belvedere)RED as well as underlining Belvedere’s authority on music, nightlife
and equality
CHALLENGE INSIGHT
SOLUTION

61. 61
STRATEGIC COMMUNICATIONS PARTNER
CATH KIDSTON
200
PEOPLE IN QUEUE
100
PIECES OF
FLAGSHIP COVERAGE
DPS
FEATURE IN THE
EVENING STANDARD
17 MILLION
#180PICCADILLY
TWITTER IMPRESSIONS

62. STRATEGIC COMMUNICATIONS PARTNER
CATH KIDSTON
Launch Cath Kidston’s flagship
store to coincide with their busiest
season, Christmas
62
Cath Kidston is about gifting and
joy; we needed to directly connect
Londoners to these messages
Cath Kidston ‘literally’ gave back to London and created a massive social
conversation around the activity
CHALLENGE INSIGHT
SOLUTION

64. 64
INTERNATIONAL LAUNCH
VAN CLEEF AND ARPELS
324
KEY INFLUENCERS
200
PIECES FROM THE PRIVATE
COLLECTIONS OF VAN CLEEF &
ARPELS ON DISPLAY FOR THE
INTERNATIONAL EXHIBITION
100
YEARS OF VAN CLEEF
AND ARPELS HISTORY
220 MILLION
TOTAL MEDIA IMPRESSIONS
FOR BOWERS MUSEUM
EXHIBIT LAUNCH

65. INTERNATIONAL LAUNCH
VAN CLEEF AND ARPELS
Tell the brand’s story in the US
where awareness is low
65
Van Cleef has a huge history of
dressing the glamorous and this
has a universal appeal
Capture the brand heritage in an exhibition that would take the product’s
history to thousands of target consumers
CHALLENGE INSIGHT
SOLUTION

67. 67
RETAINED GLOBAL AGENCY
CAMPAIGN FOR WOOL
200+
PRINT AND
ONLINE FEATURES
5 YEAR
CROSS-CHANNEL CAMPAIGN
TO INCREASE THE SALE OF
WOOL
4 MILLION
IMPRESSIONS MADE ON
TWITTER OVER SEVEN DAYS
1 GLOBAL
REDESIGN & RELAUNCH
OF THE CAMPAIGN WEBSITE

68. RETAINED GLOBAL AGENCY
CAMPAIGN FOR WOOL
Increase awareness of wool and
drive sales globally
68
Wool is about more than clothes -
we needed to make sure everyone
knew this
Tell a story beyond clothes; highlight the all-encompassing reach
of wool through engaging and interesting events that encourage clothing producers
to use wool and consumers to buy it, by launching a five-year cross-channel
campaign
CHALLENGE INSIGHT
SOLUTION

70. 70
STRATEGIC PARTNERSHIP
BELVEDERE LEGENDS OF THE MARTINI
1,973
MARTINIS SOLD
4,090
VISITORS ATTENDED
FULL PAGE
ARTICLE IN THE EVENING
STANDARD, PAGE 3
14.3%
INCREASE IN TWITTER
FOLLOWERS

71. STRATEGIC PARTNERSHIP
BELVEDERE LEGENDS OF THE MARTINI
Raise awareness of the Belvedere
brand and deliver premium vodka
to a wider audience, increasing
brand accessibility
71
Communicate Belvedere in a new
and completely different way as a
means of engaging new and
previously disengaged consumers
with the brand
A month long exhibition at the Royal Academy exploring the evolution of the
martini through an interactive retrospective accompanied by a sophisticated
tasting bar
CHALLENGE INSIGHT
SOLUTION

73. SOME OF OUR OTHER WORK

74. AMAZON CHRISTMAS NEWS GENERATION
74
730
370
303
57
1.5M
96%
80%
13025
432
PIECES OF
COVERAGE SECURED
MORE PRODUCTS
SOLD ON BLACK
FRIDAY VS 2013
OF COVERAGE
HAD A POSITIVE
SENTIMENT
Of coverage included at
least one key message
AMAZON MENTIONED
IN
National
journalists met
Pieces of
coverage
compared to
228 last year
National pieces of
coverage secured
Regional pieces of
coverage secured
Broadcast pieces of
coverage secured
HEADLINES
FRIDAY
26 NOV

75. #HAPPYSOUNDSLIKE
75
To get the world talking about the International Day of Happiness, now
in its third year
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Happiness is a fundamental human goal, an inherent aspiration that
lies at the heart of every person around the world. Music has the power
to bring that moment of joy and inspire hope for a better tomorrow
Marking the United Nations 70th anniversary, the UN and MixRadio
partnered with a host of global superstars to create #HappySoundsLike,
an inspirational and international playlist to celebrate International Day
of Happiness
HappySoundsLike digital platform that brought together all the
ambassadors for the campaign, the world’s happiest lunch at SXSW
and a campaign video
Over 11.7 billion media impressions and 840 million reached via social
media - 31% of SXSW conversation was owned by MixRadio and the
UN with Cody Simpson, our ambassador, the second most talked about
act of the event

76. #100AIRES
76
Launch the new Nokia handset, the Lumia 630, enabling Microsoft to
speak to a youth audience in a genuine way
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Blending high end design and features with amazing value, this
handset is the perfect companion for the Hundredaires; creative young
individuals at the beginning of leaving their mark in this world
Highlight and celebrate the subcultures of the social world and people
who use their intelligence and imagination to create unique works
A pop-up shop located in the creative community of the city, filled with
100 pieces of one-off art including customised Nokia Lumia 630s
Enabled people to use social currency to purchase art pieces,
reinventing the rules of retail and bringing the essence of the 100aires
concept to life

77. AMAZON POCKET SQUARES
77
Create a stylish and original accessory to launch in time with London
Collections: Men and an exciting gift perfectly timed with Father's Day
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Amazon.co.uk don’t sell their own brand of clothing and therefore
wanted to create a product that was innovative, and premium
positioning them as a leading menswear retailer and highlighting the
wider menswear offering
An Amazon.co.uk owned product sold exclusively by Amazon.co.uk
Fashion
An exclusive collaboration with Jason Hawkes that delivered stunning
pocket squares featuring aerial photography of London
Key celebrities and journalists were gifted with their own silk pocket
square to wear and be photographed at London Collections: Men.
Various publications were targeted for Father’s Day gift guides resulting
in widespread coverage across print and online target media titles

78. LULULEMON AT WILDERNESS
78
Introduce lululemon to a new audience, amplifying an existing
experience
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Wilderness Festival attracts a diverse demographic with wide-spread
interests who have similar qualities to lululemon’s target consumer
Understanding the key demographic that attends Wilderness, create an
activation that resonates with the audience whilst communicating the
lululemon brand
Designed and created the lululemon ‘Sweat Lodge’ hosting
complimentary yoga classes as well as an immersive space for guests
to buy and test product
Successful brand awareness with maximum capacity for all yoga
classes. Positive brand experience across consumers and in
comparison with competitor brands

79. NOKIA MIXRADIO CHINA LAUNCH
79
Support Nokia MixRadio to deliver the first ever international music
streaming service to music fans in China
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
China is a huge, ever evolving music market and hosts the worlds
largest market for mobile phone users, presenting Nokia MixRadio with
the ultimate opportunity to harness and engage an untouched
audience
Enable China to discover and share the music that they love with the
rest of the world and show the truly global mindset of the brand
Collaboration with renowned singer-songwriter and local star, Khalil
Fong and two of China’s hottest emerging artists to announce and
celebrate their launch into China
Designed and executed a successful brand experience that reflected
the style and persona of Nokia MixRadio, achieving an impressive
social reach and leveraging brand awareness in China

80. WIRELESS CHARGING - MENSWEAR
80
Launch the Nokia DC-50 wireless charging plate in a unique and
impactful way that demonstrates Microsoft Mobile’s forward-thinking
mentality
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Wearable tech is a rapidly growing market, however, focus thus far has
primarily been limited to accessory items such as eyeglasses and
watches
Expand upon Nokia’s history of fashion collaborations and showcase
their innovation by creating the world’s first pair of trousers with
wireless charging built seamlessly into them
Partnered with one of London’s hottest menswear designers, Adrien
Sauvage, to design the Wireless Charging Trousers, that debuted at his
London Collections: Mens 2014 runway show
Garnered worldwide coverage with 100% positive media reports and a
global media reach of 780+ million; reached 2+ million accounts and
3+ impressions with #wirelesscharging; secured a Sunday Times
interview for the client

81. RUINART ROSE 250TH ANNIVERSARY
81
Communicate 250 years of Ruinart Rose in an engaging and
consumer-facing way
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
There is limited consumer knowledge of Ruinart’s brand heritage and
rose offering
Transport people to the year Ruinart Rose was created to tell the story
through a sensory experience
Create the Ruinart Rose Salon at The Goring Hotel - a 1764 style bar
open for 3 weeks, offering consumer rose paired with accompanying
foods, artist portraits and an explorative bar
Over 30 target media attendees at the launch event, hero coverage
across target publications and social media interaction with
#ruinartrose250

82. PIRELLI’S 50TH ANNIVERSARY GALA
82
Help to create a stand out moment to celebrate 50 years of Pirelli and
the Gala event
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Pirelli is an iconic part of Italian culture and having the Gala in Milan
was key for the 50th. The location however also provided difficulties in
securing world renowned celebrities and calendar models were not
paid to attend
Remaining flexible and understanding the Italian way of working meant
that an A-list host was secured for the Gala and ensured international
focus on the event
Secured Kevin Spacey as the Gala host and managed all aspects of his
involvement, secured and hosted 10 key UK journalists in Milan for the
event
Global awareness of the iconic 50 years of Pirelli. Post event coverage
across all key UK and international media titles with particular focus on
Kevin Spacey’s attendance

83. THE CONNAUGHT
83
Facilitate and implement a high impact global media strategy for its
relaunch following a £70m refurbishment
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
A building recognised for being one of London’s most iconic luxury
landmarks
Use exclusive collaborations and Mission connections to establish the
Connaught as a luxury yet unique destination
Collaborations set up between Krug and The Coburg Bar at the
Connaught and the British Film Institute secured as curator of The
Connaught Cinematic Collection
Widespread coverage including: ES Magazine, Esquire, The Financial
Times, GQ, Harper’s Bazaar and Vogue

84. GENIUS TOAST TOUR
84
Create awareness and drive sales of Genius products through a brand-
in-hand activation
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Price point was an issue, therefore brand-in-hand took down the barrier
to entry for consumers
Tour a custom-built Genius camper van around UK towns and festivals
“My Perfect Toast” campaign amplified through ATL, digital and
traditional PR: 4 festivals, 9 town centres, 1 service station and 1
cycling jamboree
53,703 pieces of toast handed out, 29,220 vouchers taken by
consumers and 550,860 opportunities to ‘see’ the brand

85. THE LOOK SHOW
85
Reinforce LOOK magazine’s position as a reputable fashion title
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Create a brand owned consumer event that could grow year on year
Create the LOOK fashion show as an ultimate physical representation of
the UK’s number one weekly fashion title
17,000 applicants, 500 guests, 90 outfits and 11 fashion brands
culminating in one unique fashion show hosted at the Saatchi Gallery
40 pieces of editorial coverage secured across national, regional and
online media and the show being further commissioned for the
following year

86. NOKIA LUMIA LIVE SESSIONS
86
Devise a creative method to reach Nokia’s core customer group, ‘The
Tomorrows’
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
The activation needed to be authentic and engage consumers within
the iPhone generation who may not have previously considered a Nokia
Curate a free, five series tour of the UK under the label Lumia Live
Sessions
Up and coming artists performing in completely unique venues
including: a cemetery, a disused funfair, a mixed martial arts cage and
Europe’s largest indoor skatepark
By the end of the tour, LLS had secured over 20,000 unique social
posts with total impressions of 45.5 million

87. NOKIA ONE DIRECTION
87
Generate widespread media coverage in order to increase sales of old-
model Nokia C3 and C202 handsets
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
A huge celebrity profile with mass following would create maximum
awareness
Commission boy band One Direction to create an exclusive One
Direction endorsed handset
A custom-built interactive online game featuring One Direction offering
user’s an opportunity to win a meeting with the boys at their debut
arena show
45,000 competition entries generated, 300,000+ unique game plays in
three months – generating £2m+ sales in a pre-existing handset

88. KRUG KRÊPERIE
88
Bring Krug to a wider audience while showcasing the exceptional
craftsmanship and versatility of the champagne
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Understanding the tourist footfall of the Covent Garden area meant that
a new and wider audience could access the brand
Create a highly engaging experience so that consumers can immerse
themselves in the Krug experience
A luxury pop-up crêperie in London’s Covent Garden, collaborating with
Michelin-star chef Pierre Koffmann to design six crêpes that pair
perfectly with Krug Grand Cuvée
Coverage across multiple titles including the Evening Standard,
Telegraph Luxury, Tatler, The Times and Independent

89. THE IVY PLAY
89
Help celebrate The Ivy’s 20th anniversary
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Communicate The Ivy as the original ‘canteen’ for thespians, writers
and theatre founders
Coordinate an exceptionally glamorous and elegant party
A short play written by Academy Award winner Sir Ronald Harwood –
performed every night for one week within The Ivy’s legendary dining
room
Theatre reviews reaching New York’s legendary Playbill, first night
online media including Hello! and ES Magazine and an increase in The
Ivy’s waiting list from one month to three

90. MONT BLANC
90
Reinforce Montblanc International’s position as a philanthropic high-
end watch and jewellery brand through the medium of global events
and celebrity endorsements
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Capitalise on global spotlight of the Oscars with a tailored sponsorship
event
A pre-Oscars VIP celebration to launch the limited edition Montblanc
UNICEF collection of pens
Celebration attended by twelve international stars and a global
campaign to support a Montblanc and UNICEF partnership to combat
global illiteracy
In excess of US$4 million raised for UNICEF and extensive national
media coverage secured including a feature in Hello! magazine, that
safeguarded the long term partnership between Montblanc and
UNICEF

91. VICTORIA’S SECRET
91
Coordinate the launch of Victoria’s Secret’s first ever UK stores in
Westfield and New Bond Street
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Capitalise on existing global press for London activation
Use the products as the central focus of the launch, allowing the high
quality products to speak for themselves
A strategic communications plan introducing Victoria’s Secret to the UK
market through an exciting PR and events campaign capturing
worldwide attention
Extremely targeted coverage including an intimate press event attended
by VIP publications such as Vogue, ELLE, Sunday Times Style and The
Times

92. MATALAN HOME
92
Engage top level interiors journalists with a different side of Matalan
demonstrated through its style and range
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
An opportunity to emphasise both the practical and emotional side of
the brand and reposition it in people’s minds
Invite key individuals to engage with the brand and product offering
through trial and experience
Key media and their families invited to stay at ‘The Matalan Home’: the
best of all Matalan’s interiors and product categories showcased in a
beautiful country house
21 weekends worth of bookings, with a range of top tier media re-
engaged with the Matalan brand

93. FESTIVAL NO.6
93
Launch, generate ticket sales and create a profile for new festival,
Festival No.6
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Messaging prior to launch must position Festival No.6 as a completely
distinctive and intimate festival experience
Communicate Festival No. 6’s line-up, idyllic setting and premium
offering
Festival No.6 positioned as a premium brand, highlighting the festival
as an unexplored niche market focusing on Live Music; Food, Healing
& Outdoor; Theatre, Literacy & Debate
5* reviews from the Guardian, The Independent, The i and The Times
and over 600 pieces of individual coverage, hourly news bulletins
broadcasted nationwide from BBC Breakfast and BBC News and over
1m total media impressions of online publications

94. BEATS - GAME BEFORE THE GAME
94
Create a follow-up campaign video in advance of the France vs.
Germany World Cup semi-final match – in just 4 days
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Producing a film in multiple territories requires the right partners and
collaborators to achieve the greatest possible outcome
Make considered yet fast judgement calls and work with the best
collaborators in the industry to ensure the job gets done to a high
standard
A YouTube video launched in time for the semi-final World Cup match,
in line with Beats’ existing brand and campaign messaging
30k views on the morning of the game

95. CANALETTO
95
Create a brand for Canaletto that would make it feel like a ‘community
in the sky’, living up to the vision of architect Ben van Berkel
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Creativity and lifestyle messaging needed to be at the heart of all
Canaletto communications
Through a series of of strategic introductions, announcements and
partnerships, build the brand at the same time as driving sales
enquiries
Targeted media dinners introducing the Canaletto story; a sales launch
event at Canaletto with over 100 key media and 100 influential taste-
makers in attendance
Over 50% of residential units sold off-plan within three months of
Mission taking on the work. Coverage includes front cover mention and
feature in Evening Standard, double-page spread in Financial Times,
Evening Standard Homes & Property, Daily Telegraph and Metro full-
page

96. SNOWBOMBING
96
Generate mass media coverage, continue to drive brand profile and
awareness and drive ticket sales for Snowbombing
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Continue to cultivate strategic relationships with key media
Position Snowbombing as the leading snow sports and music festival in
Europe
Positioned as the greatest ‘Show on Snow’ through announcement &
listings, features, festival round-ups and competitions, talent interviews,
media invites and hosting, media partnerships, event preparation and
post-event press
Widespread media coverage generated, driving consumers to purchase
tickets and enabling Snowbombing to communicate it’s greatest ‘Show
on Snow’ ethos with its target audience within key publications

97. MOPHIE: DO MORE DAY
97
Amplify the brand and introduce the Mophie Space Pack to UK media
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Emphasise the importance of not missing out on key moments in your
life
Organise the ultimate day out in London for media and influencers,
allowing them to capture every moment without their smart phone
powering down
An action packed day for press and bloggers including a helicopter
flight, a power boat ride along the Thames and lunch at the top of the
Shard
Targeted stories in mainstream consumer print, online and social
media channels featuring all key brand messaging

98. 8 BIT LANE
98
Create excitement and buzz prior to the premier of the Disney film
‘Wreck It Ralph’
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Given the film is based upon an arcade game playing on the classic 8-
bit style animation, create a nostalgic reference to the world of 80s
arcade games
Create an installation that would deliver both print media as well as
drive social media
‘8-bit lane’; a takeover of Dray Walk in the heart of East London’s Brick
Lane, combining iconic computer game references with 8-bit animals,
street furniture, cars, signage and augmented reality wall installations
A three day take over, 40 000 passersby and 2 million Twitter
impressions

99. VEUVE CLICQUOT GOLD CUP 2014
99
Being the 20th anniversary of the Veuve Clicquot Gold Cup partnership,
it was important that the event felt fresh, exciting and young, with
guaranteed celebrity and press attendance to garner the event as the
hero moment of Veuve's social calendar
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Whilst the polo season is synonymous with luxury brands, it was
important for the Gold Cup to be as 'Veuve' as possible, stopping it
from blending it into other similar sponsored events
Veuve Clicquot launched their first public picnic, a ticketed event
where guests could enjoy the full Veuve Clicquot experience, including
Dior beauty, food by Mount St Deli and J Sheekey and DJ
performances by Tinie Tempah
As part of a bigger brand partnership, British rapper Tinie Tempah
DJ'd at the event creating an unexpected edge to the day and talk-
ability around the press and consumer experience in general
Key media hosted at VIP lunch and throughout the day; high profile
celebrity engagement; social media engagement; blogger coverage
and coverage in all major social pages and national publications

100. BARCLAYCARD BRITISH SUMMER TIME
100
Strengthen Barclaycard’s position and association with music
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Key associations from celebrity influencers and press will strengthen
brand perception
Facilitate the sponsorship of Barclaycard British Summer Time
Top A-list celebrities secured and core staff supplied across all days of
the festival
743 pieces of coverage, 53 celebrities hosted at the Barclaycard
Unwind VIP Lounge and over 1 billion media impressions

101. J. CREW X CFDA 24 HOUR STORE
101
Generate interest and drive sales for the J. Crew x CFDA designer
collaboration collections with Public School, Marc Alary and Juan
Carlos Obando
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
The J. Crew x CFDA partnership is an ongoing collaboration so there
was limited “new” news, calling for a need to create a new angle to
generate buzz
Create the first J. Crew 24 Hour “pop-up store” for media, influencers
and J. Crew consumers to get their hands on the collection before it
officially hits stores. As an added press layer, provide access to J. Crew
heads and all three designers who created collections
Targeted media campaign that drove people to the website to pre-order
the collection, causing the collection to sell out online
Successful press coverage surrounding the store event: 79,417,924
total impressions, seven in- person interviews with J. Crew heads and
top-tier fashion and consumer press and 168 total event attendees

102. PUMA X MCQ AW’14 COLLECTION LAUNCH
102
Introduce and support the debut PUMA x McQ collection for AW’14
and beyond
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Launching a designer collaboration in a crowded market demands a
considered, strategic approach
An integrated, cross-channel communication campaign to mark the
launch of the debut PUMA x MCQ collection
Global launch event, global media hosting and a strategic supporting
media buy
Increased brand awareness, a roadblock launch event and ongoing
discussion before, during and after the event through creative
communications

103. DROP4DROP
103
Raise awareness and amplify drop4drop’s mission on social media for
World Water Day
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Twitter and Instagram are the most suited channels for mass activation
Use celebrity to spread mass awareness
Celebrities including Adele, Cara Delevigne and Christiano Ronaldo all
shared imagery supporting the campaign
The campaign hashtag appeared over 60,000 times on Twitter in one
day, causing it to trend in the UK, Spain and the USA and meaning
that over a quarter of a billion people saw #ilovewater tweets

104. KRUG AND KRUSTACEAN
104
Create a pop-up consumer experience that reflects Krug’s core brand
DNA of ‘Refined Maverick’ and ‘Rough Luxury’
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Partnering with Beast, a Scandinavian-themed high quality seafood
restaurant with shared ‘Rough Luxury’ brand attributes creates a strong
and appealing affiliation
A pop-up in a high footfall location, using the same ‘crates as dining
booths’ concept that engendered previous success with the Krug
Krêperie
Dining concept on the South Bank, press coverage in major titles
driving footfall to the event, continuation of Krug’s interest in epicurean
partnerships
Sell-out dining experience, increased brand awareness and positive
brand association with a stylish new restaurant

105. CATH KIDSTON TOTES LAUNCH
105
Launch the new Cath Kidston Tote, reinvigorate the brand's bag
category and continue to grow brand understanding
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Another product launch wouldn't have had the necessary cut-through
in a crowded market place. Instead Cath Kidston needed to make Totes
a talking point
A multi-platform communications campaign that focusses on the
universal truth, that women favour either a big or small bag
A celebrity and influencer driven social media campaign combined with
an interactive offline activity, including an illusion room and
photography exhibition, was supported by a traditional media and PR
campaign to ensure blanket coverage across key media
A campaign that spanned social, digital and traditional media and
beyond. The campaign saw Cath Kidston achieve over £200m worth of
earned media including page 3 of The Evening Standard during the
week of launch

106. THEO FENNELL LADIES’ DAY
106
To maximise all elements of the sponsorship opportunity, ensuring that
the Theo Fennell branding pre, during and post event was the best it
could possibly be
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Goodwood Ladies’ Day is a fantastic opportunity for brand exposure
and thus an ideal sponsorship opportunity for Theo Fennell
Act as the intermediary between Theo Fennell and Goodwood to
activate all elements of the sponsorship opportunity and become a
prominent part of Glorious Goodwood
Theo Fennell branding on the racecourse; outreach to press
surrounding different elements of the day all linking back to Theo
Fennell, newsletter involvement, pre, during and post event coverage
and key media hosting
Increased brand awareness and exposure of Theo Fennell to a new
audience, access the Goodwood database and social media discussion
pre, during and post event

107. VICTORIA’S SECRET POP-UP FIT BOOTH
107
Launch the new Simple Sexy lingerie collection in the UK and position
Victoria's Secret as the bra-fit experts
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Known for their show pieces, Victoria's Secret needed to educate and
demonstrate expertise when it comes to product offering, sizing and the
perfect fit
Create the Victoria’s Secret fitting experience in a pop-up space and
showcase the product range in a fun and engaging way
A pop-up fit cabana at key media houses to drive awareness of the
Simple Sexy collection. Journalists were invited to experience a VIP bra-
fit with a Victoria’s Secret expert fitter where they were educated on
how the perfect fit should feel and shown the wide product offering
Print and online coverage for the new Simple Sexy collection in both
print and online target titles. In addition, all media were gifted with the
bra of their choice post event and encouraged to tweet with the hashtag
#Lessismore helping to drive awareness of the new campaign

108. UK LAUNCH OF CHANDON
108
Launch Moet Hennessy’s new sparkling wine brand, Chandon, to the
UK consumer market for the first time by creating a consumer event
that guarantees ‘product in hand’ for 500 people
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
As Chandon is new to the UK, the brand needs to find its niche and
place in the market. The luxury brand is at a price point that is
inclusive to all, but purchase still brings glamour, luxury and fun to any
occasion
Develop the idea that Chandon can take every day locations, accessible
to all, and transform them into something spectacular, as the brand
itself does
An ordinary public lido transformed into an extraordinary party. Mission
secured Tooting Bec Lido and transformed the venue into the ultimate
party by the pool for Londoners on 30th August 2014
420 tickets sold via Eventbrite, 77 tickets sold on the door, 12 pieces of
print coverage, 39 pieces of online coverage, 150 tweets, 186, 780
twitter accounts reached and £6,275 revenue from bar sales at the
event

109. WONDERFRUIT FESTIVAL
109
Launch Wonderfruit to a global audience, conveying its messages of
sustainability and environmental responsibility as well as running an
onsite press office
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Tap into existing music and festival fans based in surrounding areas
(South East Asia) as well as transient travellers. Utilise the festival’s
quality line-up and the reputation of Secret Productions
Outreach to global, music, travel and lifestyle journalists and bloggers,
offering interviews and festival accreditations
Mission secured 110 Wonderfruit previews and reviews globally,
including; India, Thailand, USA, Serbia, Netherlands, Australia and the
UK
Mission hosted over 30 global media at Wonderfruit
Wonderfruit hit its 5K capacity in the first year. All review sentiment was
positive and have advocated Wonderfruit to its readers for next year.
Media queries are already coming through for this year!

110. FOURWALLS: A SHORT FILM PROJECT FOR LONDON
110
Highlight a diverse range of London housing issues in a creative and
engaging way
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Housing issues in London are contentious and people want an
opportunity to voice their opinions and concerns
Launch a short film competition, in partnership with the London Short
Film Festival, that challenges the city's inhabitants to share their unique
view on London housing
A jury of housing and film industry experts shortlisted 10 thought
provoking films to premiere at the ICA in London. The winning film was
awarded £1000
An engaged audience, both at the premiere and online and
acknowledged in both local and national press. All 10 shortlisted films
available on the FOURWALLS YouTube page to ensure wide reach and
legacy

111. A (RED) THANK YOU PRESENTED BY (BANK OF AMERICA)RED
111
Celebrate reaching a 'tipping point' in the AIDS fight in 2014 with the
biggest ever World AIDS Day as a Thank You
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
AIDS has killed nearly 39 million people since it was first discovered, but
new statistics show we are finally at the “tipping point” of the disease, with
more people getting access to life-saving treatment than are newly
contracting the disease. This progress has been called “the beginning of the
end of AIDS” and it is critical that we continue the momentum so we can
finally end the AIDS pandemic
Host a surprise concert in Times Square of an unprecedented scope as
a 'Thank You' for America's support in making this incredible step in
the fight against AIDS
On December 1st 2014, more than 15,000 people packed New York’s Times
Square for a surprise World AIDS Day event. The concert included performances
by Kanye West and Carrie Underwood, as well as by Adam Clayton, The Edge and
Larry Mullen Jr. of U2, joined by Bruce Springsteen and Coldplay’s Chris Martin
The event generated record-breaking coverage at just under 2 billion
impressions including CBS This Morning, Today Show, Good Morning
America and the front page of the New York Post

112. JONY IVES & MARC NEWSON'S (RED) AUCTION AT SOTHEBY'S
112
Produce a high profile campaign for (RED) and create a big global
moment
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
At this time, it was important for the project to engage influencers in the
art, fashion, design community and fully integrate and involve them in
the campaign
Sotheby's, (RED) and Bono partnered with design pioneers Sir
Jonathan Ive and Marc Newson for an extraordinary (RED) auction
celebrating masterworks of design and innovation
The collection featured over 44 key items with proceeds benefitting the
Global Fund to fight against AIDS in Africa
Guests including Bono, Sir Jonathan Ive, Marc Newson, Leonardo
DiCaprio, Helena Christensen, Chelsea Clinton, Savannah Guthrie, John
McEnroe, Meg Ryan, Anne V, Hayden Panettiere, Courtney Love, John
Popper, Barbara Bush, Jenna Bush Hager, Bobby Shriver, Gayle King,
HRH Princess Eugenie of York, The Edge, Mario Batali, Chris Martin and
more joined to raise over $26.2 million dollars for charity

113. DAPHNE’S 50TH ANNIVERSARY: VENETIAN MASKS
113
Create a standout campaign to celebrate Daphne’s 50th anniversary, a
restaurant within the Caprice Holdings Group
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Although Daphne’s is extremely iconic and its 50th is a landmark year,
the restaurant market is saturated with launches and anniversaries
Partner with Great Ormond Street Children’s Hospital and ask 50
celebrities to design Venetian masks which can be sold with all
proceeds going to the charity
50 celebrity designed masks by the likes of Harry Styles, Jessie J, Dame Shirley
Bassey, Joan Collins, Pierce Brosnan, Zaha Hadid, Rupert Grint, Andrew Lloyd
Webber, Giles Deacon, Jade Jagger, Philip Treacy and Lily Aldridge and a
celebrity launch party attending by a selection of talent who had designed masks
London wide awareness of the anniversary as well as with 50 hugely
influential celebrities. Coverage including Evening Standard, Grazia,
Hello!, Metro and The Daily Telegraph

114. AMAZON X SOLANGE AZAGURY-PARTRIDGE
114
Amplify Amazon Jewellery Boutique’s reputation and presence as a
credible jewellery retailer by working with a renowned jewellery
designer
CHALLENGE
INSIGHT
SOLUTION
OUTPUT
RESULT
Capture the design and production process and use these assets to
engage media
Amazon Jewellery Boutique to partner with London-based jewellery
designer, Solange Azagury-Partridge, for an exclusive collection of silver
necklaces for Christmas
Solange and Julian Expostio-Bader, Head of Jewellery at
Amazon.co.uk, hosted an intimate breakfast with Fashion News Editors
and Jewellery Editors for an exclusive preview of the collection
Mission needed to secure 10 pieces and managed to secure 17
including an exclusive with vogue.co.uk. Key titles included Grazia,
Style, Telegraph Magazine, ES Magazine

115. THANK YOU
For more information please contact Will
Will Woodhams, Board Director
willw@thisismission.com
This document was prepared in July 2015 by Mission-Media Limited
The information contained in this document is strictly private and confidential
©Mission-Media Limited 2015