how hadiram make 5000 Cr from 100 rupees and open different franchise in India. Haldiram's is one of the biggest and most popular brands of Indian snacks, with a turnover of Rs. 5000 crores. But how did this company become so successful? we take a look at the story of Haldiram and how he built his empire. Haldiram was born into a family of traditional sweet-makers in Nagpur, India. He started his own sweet shop in Bikaner in the early 1900s, and slowly started to build up his business. By the 1960s, Haldiram had established himself as a leading name in the Indian snacks market. He expanded his business to Delhi and then to Mumbai, and started selling his snacks in major department stores. Haldiram's success was built on two things - quality and marketing. He used only the best ingredients in his products, and invested heavily in marketing, making sure that his products were seen and consumed by as many people as possible. This combination of quality and marketing soon made Haldiram's a household name in India. Today, Haldiram's is one of the biggest brands in the Indian snacks market, with a turnover of Rs. 5000 crores. The company has come a long way from its humble beginnings, and is now a major player in the Indian food industry.

1. THE UNTOLD STORY OF HOW HALDIRAM BUILT A RS 5000-CRORE EMPIRE
Presented By
Kashinath Rout
PGDM 1st Year

2. AGENDA OF THE PRESENTATION
 About the Author
 About the Book
 Descriptive review of the Book
a. 1st Pillar of Haldiram
b. 2nd Pillar of Haldiram
c. 3rd Pillar of Haldiram

3. ABOUT THE AUTHOR
 Pavitra Kumar
 Pavitra Kumar was born in Deolali, Maharashtra, in 1985. An army officer’s
daughter, she travelled across India from a young age and developed a keen
appreciation of people and places.
 She completed her undergraduate degree in journalism from Delhi University in
2003
 In 2006, Pavitra went to London to pursue a career in marketing and worked for
digital marketing agencies in management roles
 spending much of her time liaising with the press and writing professional articles
representing her firm. At the same time, her love for writing pushed her to
freelance with the-nri.com
 She completed her MBA from the Carlson Institute of Management in May 2016,
and continues to pursue her love for business and passion for writing
 Pavitra lives in Lakeville, Minnesota, with her husband, Dr Aditya
Raghunathan, and mini goldendoodle, Lily. Trekking, swimming, reading and
coffee keep her going when she isn’t writing.

4. ABOUT THE BOOK
In the early twentieth century, young Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the
best bhujia in town. Fast-forward a century and the Haldiram’s empire has a revenue much greater than that of
McDonald’s and Domino’s combined. In Bhujia Barons, Pavitra Kumar manages to tell the riveting story of the
Agarwal family in its entirety—a feat never managed before. It begins in dusty, benign Bikaner and traces the rise
and rise of this homegrown brand which is one of the most recognized Indian brands in the world. The Haldiram’s
story is not an average business story, it’s chock-full of family drama with court cases, jealousy-fueled regional
expansion, a decades-old trademark battle and a closely guarded family secret of the famous bhujia. Fast-paced
and riveting, this book provides a delicious look into family business dynamics and the Indian way of doing
business.

5. DESCRIPTIVE REVIEW OF THE BOOK
Haldiram
• Rameshwal Lal
• Sons
• Grandsons
• Moolchand
• Sons
• Grandsons
• Satidas
• Sons
• Grandsons
 Kolkata  Nagpur,Delhi  Kolkata
 Haldiram’s Prabhuji  Haldiram’s Nagpur  Haldiram & Sons

6. YEAR 1920 TO 1943
THE SEEDS OF AN EMPIRE
 When haldiram was just 11 year old . He worked at his grandfather bhujia shop and being a Marwadi.
 The tasty bhujia was actually made by one of the daughter in law of the family and he took it to the market
 Haldiram was the only member who was not at all satisfied neither of the penny profits nor with the taste and
quality of their product.
 Boy started very hard and started experimenting with different ingredients in search of mind blowing product.
 Haldiram was able to make three changes
a) First change he made was that instead of making bhujia out of besan he started making it out of mouth ki dall.
b) In addition to that instead of making them soft he started making them into fine crispy mixture
c) He started selling his bhujia at a 150% extra cost at 5 paisa per kilo

7. YEAR 1944-1945 TROUBLED TIMES AND START FROM RS.100
 Haldiram and his wife left his family unit without bringing any belongings, such as clothes or money.
 Haldiram was looking for a job in Bikaner when he unexpectedly ran across his old friend Allabali, who
remembered the 200 rupees Haldiram had helped him out with a year earlier.
 Haldiram then receives a 100 rupee gift from Allabali, uses that money to rent a place for his family, and uses the
remaining money to start a business. He then discusses this venture with his wife in order to maximise our
income.

8. SECOND PILLAR OF HALDIRAM
 Second pillar was actually lead by Mr.shiv kishan Agarwal
 Shiv kishan struggling to sell bhujia in Nagpur
 Shiv kishan identified major opportunities in the market
a. Maharashtrians had not been exposed to more than a few savoury snacks
b. Second gap he identified was in the sweets market.
 Ladies and gentleman gave rise to the iconic kaju katli in Maharashtra
 Shiv kishan said that it first started with people buying 100 grams then it went upto 200grams and gradually
people started buying 500grams of kaju katli per customer.
 Just three year , their sales shot up by 400% going from just 100 rupees per day to 500 rupees per day.
 Shiv kishan did not stop there , he started a south Indian restaurant for customer acquisition reasons.

9. THE THIRD PILLAR OF HALDIRAM
 Third generation member named Manohar lal Agarwal
 Manohar Lal focused on product labelling and packaging; this approach was revolutionary at the time. the brand
and established trust with both customers and sellers by shipping thousands of little billboards in addition to the
thousands of products they were selling.