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Introduction to Retail Audit - March 2012 - Sample Program Slides

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Introduction to Retail Audit - March 2012 - Sample Program Slides

  1. 1. Introduction to Retail Audit Classified - Internal use
  2. 2. What Is A Retail Audit • A Retail Audit is a permanent sample of shops chosen to represent the pre-defined total retail trade.  Data collected from this panel on regular basis gives us information about a product's sales and distribution. Classified - Internal use
  3. 3. WHO ARE AUDITS FOR ? • RETAIL AUDITS SHOULD BE USED AS A TOOL FOR MAKING "BETTER & LESS RISKY DECISIONS" • THEY ARE FOR BOTH SALES AND MARKETING PEOPLE. • THEY ARE FOR GENERAL MANAGEMENT AT A SUMMARIZED OVERVIEW LEVEL Classified - Internal use
  4. 4. The 4 Ws Answered by Retail Audit • WHO? – Manufacturers, brands, sub- brands, SKUs, segments • WHERE? – Total Country, channels, regions • WHEN? – Month, year, YTD, 3MMA, MAT • WHAT? – Sales, purchases, distribution, volume, value, prices, stocks, shares Who? Where? When? What? ACN RA Classified - Internal use
  5. 5. Distribution Example Classified - Internal use

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