SlideShare a Scribd company logo
1 of 44
IT’S THE COMMUNITY, STUPID! 7-step Plan To Raise & Nurture Any Community Online Karine Joly (@karinejoly on Twitter)
 
[object Object]
So many tools, so little time
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Communication Overload
[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object]
Stop, breath, and...
Think!
Remember, we are in the... ...Relationships Building Business
Conversations build Relationships
Many Conversations,  Many Relationships.
IT’S THE COMMUNITY, STUPID!
[object Object],[object Object]
7-Step Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can  YOU   do for  THEM?
[object Object],[object Object],[object Object],2
If you build it  with them , they will come 3
[object Object],[object Object],4
Listen, Identify, Empower 5
Call them back - on their terms 6
Meet your new boss(es)! 7
7-Step Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
Over 150+ admitted student members 25% of students invited joined the community 700+ photos uploaded 400+ forum comments
Ann White, Web Content Coordinator Oklahoma Christian University
2,300 registered admitted students 51% never made an official visit   Of these, 83% submitted a deposit  
Adam Stahr,  University of Nebraska-Lincoln
8,111 visits  78,631 pageviews  282 members (1,323 invited on Jan. 2)  712 photos posted by members  38 discussion forums  10 minutes: average time on site
Rachel Reuben, Web Communication Dir.   SUNY New Paltz
697 members 876 uploaded photos 20 groups created by members 82K monthly page views   45% members invited by their peers 
Mike Caulfield  Keene State College
Launched in January 2007 1700 members 2700 websites reviewed eduStyle Awards The eduStyle Guide to Usable Higher-Ed Homepage Design
Stewart Foss, Founder  eduStyle Web Design Gallery
Launched in April 2007 1801 members 39 speakers 20 webinar series 1325 webinars taken
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

Viewers also liked

Are users really_stupid
Are users really_stupidAre users really_stupid
Are users really_stupid
andrekuddak
 
Building a Content Plan & Successful Online Community Management
Building a Content Plan & Successful Online Community ManagementBuilding a Content Plan & Successful Online Community Management
Building a Content Plan & Successful Online Community Management
Socious
 
Content Planning Guide - Centerline Digital - Content Marketing - 100713
Content Planning Guide - Centerline Digital - Content Marketing - 100713Content Planning Guide - Centerline Digital - Content Marketing - 100713
Content Planning Guide - Centerline Digital - Content Marketing - 100713
Centerline Digital
 
The most stupid inventions
The most stupid inventionsThe most stupid inventions
The most stupid inventions
SandraTkachenko
 

Viewers also liked (7)

Are users really_stupid
Are users really_stupidAre users really_stupid
Are users really_stupid
 
eduWeb 2008 Closing Keynote: It's the Community, Stupid!
eduWeb 2008 Closing Keynote: It's the Community, Stupid!eduWeb 2008 Closing Keynote: It's the Community, Stupid!
eduWeb 2008 Closing Keynote: It's the Community, Stupid!
 
™ Life as Art
™ Life as Art™ Life as Art
™ Life as Art
 
Building a Content Plan & Successful Online Community Management
Building a Content Plan & Successful Online Community ManagementBuilding a Content Plan & Successful Online Community Management
Building a Content Plan & Successful Online Community Management
 
Content Planning Guide - Centerline Digital - Content Marketing - 100713
Content Planning Guide - Centerline Digital - Content Marketing - 100713Content Planning Guide - Centerline Digital - Content Marketing - 100713
Content Planning Guide - Centerline Digital - Content Marketing - 100713
 
The most stupid inventions
The most stupid inventionsThe most stupid inventions
The most stupid inventions
 
Investment Trends: Where to invest your attention in 2015
Investment Trends: Where to invest your attention in 2015 Investment Trends: Where to invest your attention in 2015
Investment Trends: Where to invest your attention in 2015
 

Similar to It's the Community, Stupid! Take 2

Rise2Lead Brochure3 (2)
Rise2Lead Brochure3 (2)Rise2Lead Brochure3 (2)
Rise2Lead Brochure3 (2)
Natalie Munoz
 
CSA "Donors Evolve from Everywhere"
CSA "Donors Evolve from Everywhere"CSA "Donors Evolve from Everywhere"
CSA "Donors Evolve from Everywhere"
jayblove
 

Similar to It's the Community, Stupid! Take 2 (20)

Kent House and KUSBP "Using Social Network sites to develop business" event
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House and KUSBP "Using Social Network sites to develop business" event
Kent House and KUSBP "Using Social Network sites to develop business" event
 
Using Social Media to Engage Your Audiences
Using Social Media to Engage Your AudiencesUsing Social Media to Engage Your Audiences
Using Social Media to Engage Your Audiences
 
Washington dc workshop_jan12
Washington dc workshop_jan12Washington dc workshop_jan12
Washington dc workshop_jan12
 
Harnessing the Power of Social Marketing to Build a Better World
Harnessing the Power of Social Marketing to Build a Better WorldHarnessing the Power of Social Marketing to Build a Better World
Harnessing the Power of Social Marketing to Build a Better World
 
Digital Media in Building Trades Organizing
Digital Media in Building Trades Organizing Digital Media in Building Trades Organizing
Digital Media in Building Trades Organizing
 
How to Use Social Media to Strengthen our Youth - LDS Version
How to Use Social Media to Strengthen our Youth - LDS VersionHow to Use Social Media to Strengthen our Youth - LDS Version
How to Use Social Media to Strengthen our Youth - LDS Version
 
Listening & Nonprofit Storytelling
Listening & Nonprofit StorytellingListening & Nonprofit Storytelling
Listening & Nonprofit Storytelling
 
PARSA social media session102810follow up
PARSA social media session102810follow upPARSA social media session102810follow up
PARSA social media session102810follow up
 
eLeadership model
eLeadership modeleLeadership model
eLeadership model
 
Engaging Community through Content Marketing - Not Just another Social Media ...
Engaging Community through Content Marketing - Not Just another Social Media ...Engaging Community through Content Marketing - Not Just another Social Media ...
Engaging Community through Content Marketing - Not Just another Social Media ...
 
Digital Tools of Engagement: Storify, SoundCloud, Pinterest
Digital Tools of Engagement: Storify, SoundCloud, PinterestDigital Tools of Engagement: Storify, SoundCloud, Pinterest
Digital Tools of Engagement: Storify, SoundCloud, Pinterest
 
Making the Ask Workshop for Valley Gives (4 1-16)
Making the Ask Workshop for Valley Gives (4 1-16)Making the Ask Workshop for Valley Gives (4 1-16)
Making the Ask Workshop for Valley Gives (4 1-16)
 
Career Reinvention & Social Media Workshop
Career Reinvention & Social Media WorkshopCareer Reinvention & Social Media Workshop
Career Reinvention & Social Media Workshop
 
Young Professionals and Junior Boards: Beyond the Kid’s Table to Meaningful E...
Young Professionals and Junior Boards: Beyond the Kid’s Table to Meaningful E...Young Professionals and Junior Boards: Beyond the Kid’s Table to Meaningful E...
Young Professionals and Junior Boards: Beyond the Kid’s Table to Meaningful E...
 
Brand You: No Bull
Brand You: No BullBrand You: No Bull
Brand You: No Bull
 
Adding Snap, Crackle & Pop to Chapter Events
Adding Snap, Crackle & Pop to Chapter EventsAdding Snap, Crackle & Pop to Chapter Events
Adding Snap, Crackle & Pop to Chapter Events
 
Social Media in Government - Human Resources and EEO
Social Media in Government - Human Resources and EEOSocial Media in Government - Human Resources and EEO
Social Media in Government - Human Resources and EEO
 
Rise2Lead Brochure3 (2)
Rise2Lead Brochure3 (2)Rise2Lead Brochure3 (2)
Rise2Lead Brochure3 (2)
 
How to leverage social media for education
How to leverage social media for educationHow to leverage social media for education
How to leverage social media for education
 
CSA "Donors Evolve from Everywhere"
CSA "Donors Evolve from Everywhere"CSA "Donors Evolve from Everywhere"
CSA "Donors Evolve from Everywhere"
 

More from Karine Joly

More from Karine Joly (8)

Falling in love (again) with Digital Analytics in Higher Education (PSEWEB 20...
Falling in love (again) with Digital Analytics in Higher Education (PSEWEB 20...Falling in love (again) with Digital Analytics in Higher Education (PSEWEB 20...
Falling in love (again) with Digital Analytics in Higher Education (PSEWEB 20...
 
Gone Digital, Going Strategic: Dawn & Rise of Digital Professionals in Higher Ed
Gone Digital, Going Strategic: Dawn & Rise of Digital Professionals in Higher EdGone Digital, Going Strategic: Dawn & Rise of Digital Professionals in Higher Ed
Gone Digital, Going Strategic: Dawn & Rise of Digital Professionals in Higher Ed
 
#Change: Now Trending for Generations, Expectations & Higher Education
#Change: Now Trending for Generations, Expectations & Higher Education#Change: Now Trending for Generations, Expectations & Higher Education
#Change: Now Trending for Generations, Expectations & Higher Education
 
Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)Social Media TOS Crash Course (Redacted #heweb13 presentation)
Social Media TOS Crash Course (Redacted #heweb13 presentation)
 
The 2012 State of Social Media and Web Analytics in Higher Ed
The 2012 State of Social Media and Web Analytics in Higher EdThe 2012 State of Social Media and Web Analytics in Higher Ed
The 2012 State of Social Media and Web Analytics in Higher Ed
 
The State of Print and Electronic Publications in Higher Education
The State of Print and Electronic Publications in Higher EducationThe State of Print and Electronic Publications in Higher Education
The State of Print and Electronic Publications in Higher Education
 
The Higher Ed Analytics Revolution
The Higher Ed Analytics RevolutionThe Higher Ed Analytics Revolution
The Higher Ed Analytics Revolution
 
Blogging Boot Camp Workshop
Blogging Boot Camp WorkshopBlogging Boot Camp Workshop
Blogging Boot Camp Workshop
 

Recently uploaded

Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 

Recently uploaded (20)

How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docx
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 

It's the Community, Stupid! Take 2