The State of Print and Electronic Publications in Higher Education

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With tighter budgets, new technologies and evolving expectations, the balance between print and electronic publications has recently shifted. Beyond the horror stories of discontinued publications, successful electronic (re)births or even the few new magazine launches, what kind of print and electronic mix do most universities and colleges use? The latest results of the State of Print and Electronic Publications in Higher Ed Survey and a few interesting case studies presented in this session will tell you.

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The State of Print and Electronic Publications in Higher Education

  1. 1. The State of Print & Electronic Publications in Higher Education<br />KarineJoly<br />karine@higheredexperts.com<br />
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  4. 4. WEB<br />
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  7. 7. Let’s be friend!<br />
  8. 8. Joan of Arc<br /> The Maid of Orléans<br />Photo by greenasian http://www.flickr.com/photos/photos_by_chrystal/2484740145/sizes/z/<br />
  9. 9. 2007<br />
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  13. 13. Methodology Disclaimer<br />
  14. 14. Online<br />Self-Selected<br />
  15. 15. July 2007 (n=218)<br />February 2009 (n=198)<br />October 2010 (n=262)<br />
  16. 16. 2010 Results<br />(n=262)<br />
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  19. 19. Budget Trends<br />
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  22. 22. “My PRINT budget hasn’t increased for the past 2 years”<br />
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  24. 24. “My ELECTRONIC budget has increased for the past 2 years”<br />
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  26. 26. 94% (82% in 2009)<br />have started to rely<br />MORE on electronic pubs<br />
  27. 27. 63% <br />have started to rely<br />LESS on print pubs<br />
  28. 28. Why?<br />What to cut<br />
  29. 29. 33%rely more on electronic to…<br />Budget<br />
  30. 30. 44%rely less on print to…<br />Budget<br />
  31. 31. 38%<br />rely more on electronic publications <br />to reach their audiences <br />because they are...<br />
  32. 32. 2010 Survey<br />Target audiences<br />
  33. 33. 25%<br />rely more on electronic pubs <br />to be innovative<br />
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  35. 35. And, <br />more and more to...<br />
  36. 36. 2010 Survey<br />Environment<br />
  37. 37. “We now offer readers the opportunity to opt-out of the print edition if they prefer [electronic] and want to help us go green. Since September 2009, 681 of 40,000 recipients have opted-out of the print edition.”<br />Alex SachareEditor, Columbia College Today<br />
  38. 38. 2010 Survey<br />Only in Print<br />
  39. 39. 2010 Survey<br />Only in Electronic<br />
  40. 40. All publications available<br />in both formats<br />for at least...<br />29%<br />
  41. 41. 2010 Survey<br />Both print and electronic<br />
  42. 42. Newsletters going paperless<br />3% Print only<br />65% Online only<br />32% Both format<br />Online only: <br />65% in 2010<br />43% in 2009<br />29% in 2007<br />
  43. 43. Magazines going digital <br />Both formats:<br />82% in 2010 <br />62% in 2009<br />55% in 2007<br />
  44. 44. Viewbooks back in print <br />Print only:<br />49% in 2010 <br />40% in 2009<br />46% in 2007<br />
  45. 45. Can’t be replaced<br />
  46. 46. Can be replaced<br />
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  48. 48. No Measurement Strategy:<br />28%<br />
  49. 49. electronic<br />
  50. 50. 5 Tips from the Web Geek<br />Become a champion of the integrated print/electronic approach.<br />Adopt a measurement strategy.<br />Audit your publication portfolio.<br />Use the best format for the content and the reader.<br />Learn the electronic ways<br />
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  52. 52. University of Arkansas Forth Smith 1st Alum Magazine<br />2010<br />20,000 copies<br />2 issues / year<br />Web versions<br />Budget: 50K<br />
  53. 53. Want to get the complete survey report when it’s released? <br />
  54. 54. @karinejoly karine@higheredexperts.com<br />

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