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It's the Community, Stupid! Take 2


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Presentation give at the CUPRAP Conference on March 11, 2009 - a revised version of the keynote speech given at eduWeb in July 2008.

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It's the Community, Stupid! Take 2

  1. IT’S THE COMMUNITY, STUPID! 7-step Plan To Raise & Nurture Any Community Online Karine Joly (@karinejoly on Twitter)
  3. <ul><li>2005 RSS, podcasting 2006 blogs 2007 online video 2008 social networking Twitter </li></ul>
  4. So many tools, so little time
  5. <ul><li>“ The medium is the message.” </li></ul><ul><li>Marshall McLuhan </li></ul><ul><li>Understanding Media: The Extensions of Man </li></ul><ul><li>1964 </li></ul>
  6. <ul><li>“ The conversation is the message.” </li></ul><ul><li>Karine Joly </li></ul><ul><li>CASE Conference for communication senior executives </li></ul><ul><li>September 2006 </li></ul>
  7. <ul><li>“ The conversation is killing </li></ul><ul><li>the messenger, </li></ul><ul><li>the message and, </li></ul><ul><li>the recipient.” </li></ul><ul><li>Karine Joly </li></ul><ul><li>eduWeb 2008 </li></ul><ul><li>July 2008 </li></ul>
  8. <ul><li>“ The message is dead, the conversation - diluted on a multitude of social media – is almost impossible to follow. </li></ul><ul><li>Karine Joly </li></ul><ul><li>CUPRAP Conference 2009 </li></ul><ul><li>March 2009 </li></ul>
  9. Communication Overload
  10. <ul><li>BIG </li></ul><ul><li>QUESTIONS </li></ul>
  11. <ul><li>What’s important? </li></ul>
  12. <ul><li>How do you catch up? </li></ul><ul><li>How do you keep up? </li></ul>
  13. <ul><li>YOU CAN’T </li></ul><ul><li>YOU DON’T </li></ul>
  14. Stop, breath, and...
  15. Think!
  16. Remember, we are in the... ...Relationships Building Business
  17. Conversations build Relationships
  18. Many Conversations, Many Relationships.
  20. <ul><li>“ Community is about people’s need to connect [even with you], not your need to control.” </li></ul><ul><li>Charlene Li & Josh Bernoff </li></ul>
  21. 7-Step Plan <ul><li>Their Needs </li></ul><ul><li>Your Goals </li></ul><ul><li>Participatory Design </li></ul><ul><li>Exclusive Valuable Content </li></ul><ul><li>Listen, Identify, Empower </li></ul><ul><li>Cross-Promote </li></ul><ul><li>Treat Them as Stakeholders </li></ul>
  22. What can YOU do for THEM?
  23. <ul><li>What do </li></ul><ul><li>YOU </li></ul><ul><li>Want? </li></ul>2
  24. If you build it with them , they will come 3
  25. <ul><li>Exclusive content </li></ul><ul><li>Conversation starters </li></ul>4
  26. Listen, Identify, Empower 5
  27. Call them back - on their terms 6
  28. Meet your new boss(es)! 7
  29. 7-Step Recap <ul><li>Their Needs </li></ul><ul><li>Your Goals </li></ul><ul><li>Participatory Design </li></ul><ul><li>Exclusive Valuable Content </li></ul><ul><li>Listen, Identify, Empower </li></ul><ul><li>Cross-Promote </li></ul><ul><li>Treat Them as Stakeholders </li></ul>
  30. <ul><li>Never forget that THEY know more than YOU do... </li></ul>
  31. <ul><li>... as the higher ed community knows more than I do. </li></ul>
  32. Over 150+ admitted student members 25% of students invited joined the community 700+ photos uploaded 400+ forum comments
  33. Ann White, Web Content Coordinator Oklahoma Christian University
  34. 2,300 registered admitted students 51% never made an official visit  Of these, 83% submitted a deposit  
  35. Adam Stahr, University of Nebraska-Lincoln
  36. 8,111 visits 78,631 pageviews 282 members (1,323 invited on Jan. 2) 712 photos posted by members 38 discussion forums 10 minutes: average time on site
  37. Rachel Reuben, Web Communication Dir. SUNY New Paltz
  38. 697 members 876 uploaded photos 20 groups created by members 82K monthly page views   45% members invited by their peers 
  39. Mike Caulfield Keene State College
  40. Launched in January 2007 1700 members 2700 websites reviewed eduStyle Awards The eduStyle Guide to Usable Higher-Ed Homepage Design
  41. Stewart Foss, Founder eduStyle Web Design Gallery
  42. Launched in April 2007 1801 members 39 speakers 20 webinar series 1325 webinars taken
  43. <ul><li>THE LAST WORD... </li></ul>
  44. <ul><li>Share your secret! </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>Find me on Twitter: </li></ul><ul><li> </li></ul>