Reaching the Decision Maker –– Appealing to Female Car Shoppers Did you know that women spend over $300 billion on new cars and mechanical services every year; or that women make up 65% of consumer wealth in the US?

1. REACHING THE FEMALE DECISION MAKER
Stacey Bargar |Auto Director

2. Agenda
01 The Buying Journey
02 Targeting Female Shoppers
03 Takeaways
04 Questions + Answers
Did you know that women spend over 300 billion on new
cars and mechanical services every year? But sadly,
over 75% women say they feel misunderstood by
automotive marketers.

3. Female Shoppers
85% purchases influenced by women
64% of new car purchases
65% service requests

4. Female Shoppers
Research more
Check reviews
Digital divas

5. Mom Math
Digital lifeline
More time on social
Prefer streaming
Facebook more than 10X daily
Heavier mobile usage

6. 139 Google Searches
14 YouTube Videos
89 Images
69 Dealer Interactions
186 Manufacturer Interactions
900 Digital Touchpoints

7. Open to Influence

8. Consumer Buying Journey

9. Be a Part of the Journey

10. Key Takeaways
Be There
Be Useful
Be Informed
Be Empowered

11. Resources
“WIA17”
to
313131

12. REACHING THE FEMALE DECISION MAKER
Stacey Bargar |Auto Director