6. Your time is limited, so don't
waste it living someone else's
life…and most important, have
the courage to follow your
heart and intuition.
7. In ninth grade, I came up with a
new form of rebellion. I hadn't
been getting good grades, but I
decided to get all A's without
taking a book home. I didn't go
to math class, because I knew
enough and had read ahead.
8. Obviously everyone wants to be
successful, but I want to be
looked back on as being very
innovative, very trusted and
ethical and ultimately making a
big difference in the world.
9. Brand Values
Apple - $154,100,000,000
Google - $82,500,000,000
Microsoft - $75,200,000,000
Combined - $311,800,000,000
Source: forbes.com
15. Questions to Ask Yourself
Are you a Hard Charging Sales Event type?
Are you a Charismatic Spokesperson?
Do you believe in Customer Testimonials?
Do you like to Lead With Humor?
21. Creating A Great Retail Culture
Is Your Facility and Are Your Cars Clean, Organized
And Standing Tall?
Are You Merchandised From The Lot to The Service
Drive and Everywhere In-Between?
Is The Music On?
Do Your People Look Great and Are They Having Fun?
Are They Trained On Your Vision?
36. Your Home Page And Specials Get Traffic
So Keep Them Up To Date!
37.
38.
39.
40. A Few Website Takeaways…
It’s all about SRPs & VDPs
So Make Sure Your Cars Look Great
Custom Photos New & Used
Speed To Site
Call To Action / Conversion
Specials…Specials…Specials
41. 4
Google
Do you see what I see?
Google
Google
Google
Google Google
Google
Google
Google
Google
Google
Google
Google
Google
Google
Goog
42.
43. Some Google Stats
64% Search Engine Market Share
92% Mobile Search Engine Market Share
Over 1 Billion Monthly Unique Searchers
Over 1 Billion Users - YouTube
Source: comscore.co, statcounter.com, www.searchenginemarketwatch.com &
www.expandedramblings.com
46. Google Organic Optimization
Rules Are Constantly Changing
but…
Good Title Descriptions
Relevant Meta Keywords
Good Meta Descriptions
Properly Tagged Images
Quality Backlinks
Social Connectivity
No Keyword Stuffing
47. Google Search Engine Marketing
Step On the Gas
Fastest and Most
Efficient Infusion of
Traffic to Your
Website
Spend The Money!
49. Properly Segment Your Campaigns
Pay Special Attention To You GEO
Min 2% or Higher CTR
CPC - $2.50 - $3.50 used to be a Solid Average but…
Now - $4 - $5 CPC
Top 3 Average Position
Watch Your Bounce & Conversion Rates
Google SEM KPI’s
52. Google Analytics
Month Over Month Comparison
Sessions & Users - Up/Dn?
Bounce Rate - Up/Dn?
Top Traffic Sources - Up/Dn?
Top Geographic Regions - Up/Dn?
YTD User Trend
57. Reputation Management
Starts at Your Store
Change The Way You Incentivize Your Staff
Ask The Customer If They Would Write A Review Using Their
Mobile Device
Constantly Monitor - Google, DealerRater & Yelp
Respond Immediately and Publicly to All Bad Reviews
58. Social Media Stats
1.13 Billion Daily Active Users on Facebook
1 Billion Daily Active Mobile Users on Facebook
1.71 Billion Monthly Active Users on Facebook
1.57 Billion Monthly Active Mobile Users on Facebook
226 Billion Tweets YTD
1.59 Billion Monthly Active Users on Instagram
Source: www.expandedramblings.com & statista.com
59. Social Media What Should I Do?
Facebook - Paid Campaigns, Retargeting
Facebook - Maintain a consistent content posting schedule
Facebook - Repost Positive Reviews
Twitter - Tweets of Service Specials and Special Events with #Hashtags
Instagram - Share Photos and Videos through Social Networking
YouTube - All Dealership Commercials and Videos but Primary Focus
Should be Pre-Roll
Source: www.ebizmba.com
74. Let’s Recap
1. You
2. Your Store
3. Your Website
4. Google
5. Reputation & Social
6. 3rd Party Leads
7. Database Marketing
8. Display & Mobile Targeting
9. Crossover Media
10. Television
11. Radio
12. Consistency Of Message
