6. How The Internet
Changed The
Game
Consumer research and comparison
shopping became the foundation of the
entire sales process which resulted in:
• Higher marketing costs
• Lower profits
• Efficiency no longer being optional
• A pleasant and frictionless customer
experience is critical
7.
8. • Optimizes Marketing Costs
• Minimizes Lead Costs
• Maximizes Profits
• Enhances the Customer
Experience
• Motivates Sales & Service
Personnel
9. • Works 24 hours a
day; 7 days a week
• Pleasant, personable
& never has a bad
day
• Unlimited multi-
tasking capabilities
• Very intelligent &
eager to always learn
from every
interaction
• Strong ability to
organize others to
achieve common
goals
• Communicates
• Performs PERFECT
LEAD FOLLOW-UP on
every single lead
• Performs PERFECT
CUSTOMER
OUTREACH & quality
control for every
single customer
• Provides
accountability &
transparency for the
marketing, sales and
service teams
• Unlimited capacity &
resources to
complete ALL TASKS
PERFECTLY at any
14. Leads
Engaged
Leads
Cars
Sold
Repeat &
Referral
Automotive Sales Funnel
Showroom
Appts
Current
Current
Leads
500 Leads $150 Per Lead = $75,000
100 Engaged Leads 20% Lead Engagement
50 Cars Sold 50% Close / Engaged Leads
Mktg. Cost Per Car Sold = $1,500
Avg. NET Profit Per Car Sold
* $3,000 Front End & Back End
Average Profit
= $1,500
TOTAL PROFIT = $75,000
15. Leads
Engaged
Leads
Cars
Sold
Repeat &
Referral
Automotive Sales Funnel
Showroom
Appts
Increase
Increase
Engagement
t
500 Leads $150 Per Lead = $75,000
150 Engaged Leads 30% Lead Engagement
75 Cars Sold 50% Close / Engaged Leads
Mktg. Cost Per Car Sold = $1,000
Avg. NET Profit Per Car Sold
* $3,000 Front End & Back End
Average Profit
= $2,000
TOTAL PROFIT = $150,000
16. Leads
Engaged
Leads
Cars
Sold
Repeat &
Referral
Automotive Sales Funnel
Showroom
Appts
Increase
Increase
Leads
750 Leads $150 Per Lead = $112,500
225 Engaged Leads 30% Lead Engagement
113 Cars Sold 50% Close / Engaged Leads
Mktg. Cost Per Car Sold = $1,000
Avg. NET Profit Per Car Sold
* $3,000 Front End and Back End
Average Profit
= $2,000
TOTAL PROFIT = $226,000
18. Increased Engagement
=
More Showroom
Appointments
Double your current LEAD ENGAGEMENT
Increase your Showroom Appointments 30% or
More
Save $$$ On Your Lead Generation Costs
Greatly Improve The Customer Experience
20. PROMPT
• 7 out of 10 customers will buy
a car from the first dealer to
respond to their lead inquiry
• Maximum lead engagement
occurs when a response to a
lead inquiry is sent in 3
minutes or less
21. PERSISTEN
T
• Average person makes 1 to 3
attempts to contact lead
inquiries
• Maximum lead engagement
occurs when 8 or more attempts
are made to lead inquiries
22. PERSONAL
• Personable emails from a
personal email have over a 130%
higher open rate
• Emails that appear to come from
a personal email address have
over a 98% email deliverability
rate and maximize the
engagement rate
23. PERFORMANC
E
• Emails sent from a CRM are
sent to a SPAM folder up to
50% of the time
• Maximum lead engagement
occurs when responses are
delivered to the INBOX over
95% of the time
24. PERFECT
Follow-Up
At Any Scale
Respond within 3 minutes to EVERY
single lead 24 hours a day, 7 days a
week, 365 days a year
Personalized, pleasant & personable
responses to EVERY single lead
Must attempt to contact EVERY single
lead 8 times or more
Must deliver responses to the INBOX
over 98% of the time
Must be able to also communicate by
TEXT with EVERY single lead
25. Real World
Results
Over 1,500 dealers
and 78 of the top
100 auto groups are
using a Perfect
Assistant follow-up
and outreach
solution to increase
their profits and their
market share.
26. Boch Toyota grow
sales by 60 deals a
month!
“Right away, within the first couple of hours
of implementing this solution, the change
in customer engagement was like night and
day.”
• Increased monthly sales
at their Toyota
dealership alone by 60
deals a month!
• Illuminated which lead
providers to stop using,
and which to scale up
• Drastically improved
engagement, and quality
assessment of internet
leads
27. Faulkner
Auto
Group
increases
showroom
traffic by
over 50%!
• Increased their lead engagement rate from
35 percent to more than 50 percent
• Increased the number of leads handled by
a single appointment setter from 150 to
225 per month, raising qualified
showroom traffic by 50 percent
28. Mercedes Benz of
Plano Sees Lead
Engagement
Skyrocket By 57%
• Engagement rates shot up from
25% on a good month, to over
80%.
• Close ratios increased from the
15% to 17% range, to between
19% and 24%.
29. Bulldog Kia
increases lead-to-
close rate from 8%
to 20%
• Increased lead engagement rate
from 25% to 58%.
• Reduced leads that were marked
as BAD LEADS from 41% to 26%.
• Increased sales deliveries from
30 per month to 70 per month
with the same number of leads.
30. sells 82
additional cars
in first 60 days
• PERFECT lead follow-up
doubled lead engagement by
greatly improving customer
experience
• Lost Lead Follow-up
campaign generated over
200 New Leads & 64
Showroom Appointments
• PERFECT service outreach
created over 150 additional
“This isn’t a magic bullet, but it’s as
close as anything I have ever seen.”
Joe Pierce, Beck Masten North GM
31. Leads
Engaged Leads
2-Way Conversation
Showroom
Appts.
Cars Sold
Next Service
Declined
Service
Customers
Pre-CSI
Repeat
Perfect
Lead Follow Up
Perfect
Service Outreach
First Service
“A customer for life represents $332,000 in sales, plus parts and service work.”
Customers for Life Book by Carl Sewell, Sewell Automotive Group
32. Typical Paradigm Shift Adoption
Lifecycle
Innovators
3%
Early Adopters
13%
Early Majority
34%
Late Majority
34%
Laggards
16%
Market Share
33. The “Perfect” Paradigm Shift
Innovators
2%
Early Adopters
13%
Early Majority
50%
Late Majority
30%
Laggards
5%
Market Share
