The Perceived wait time could frustrate a caller if he feels the time on hold is excessive. Even if he is on hold for a few minutes – it may seem longer.

1. On hold music
for Business

2. Did You Know
The Perceived wait time could frustrate a
caller if he feels the time on hold is
excessive. Even if he is on hold for a few
minutes – it may seem longer.
A study by New Voice Media found that 51%
of customers decided to stop availing a
company’s services because of one bad
experience of customer support.
A study by Infomax inc found that callers tend
to stay online for 25% longer if there is a mix
of on hold messaging and not just plain music.

3. Advantages of On-Hold Music
Reduces customer
frustration due to long
wait times.
01
On-Hold music makes
the help desk hold time
seem shorter.
03
Can also be used
as a cost effective
advertising tool.
02
Businesses can
promote new products
or services through
their customized On-
Hold Music.
04

4. Advantages of On-Hold Music
Helps businesses not
abandon calls from
customers
Helps businesses educate
customers about usage of
certain products which will
lead to reduced customer
service tickets.
Can be used to provide
useful product
information.

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