Online Marketing Overview

1. Online Marketing
Short & Long Term Strategies - Advertising vs Content Creation

2. Short-Term Marketing
Pay-Per-Click, Banner and Sponsored Content is
short-term marketing, because day-to-day funding
is required to maintain high-value positions.
● Google Adwords
● Facebook Ad Card
● Promoted Story/Article

3. Targeted Search Phrases
Start driving traffic to a business in 24hrs or less with
worthwhile ad groups, hyper-targeted locations and
other essential filter criteria.
$1.50 to $3.20 per click can be expected.
If the conversion rate is 5%, every 1/20 people will
purchase the service/product. Costing between
$35-$64 to bring in a new customer.
Boosting conversion rates for targeted ads
exponentially decreases advertisement cost.
Short-Term Marketing

4. Retargeting Potential Customers
Stay in touch with interested customers via
ad-retargeting. If visitors view a product on a site,
place the product on Facebook Ad Network.
Great for business to follow up on potential
customers without spending big money on sweeping
ads campaigns and budget.
Short-Term Marketing

5. High-Converting Landing Pages
Maximize the advertising/marketing budgets with
precision landing pages, designed to convert
interested visitors into happy customers.
Depending on other business operations it makes
sense to build high-converting landing pages with
platforms like Unbounce, SquareSpace or Drupal.
Just starting a new business? Maybe use Unbounce.
Want advanced content publishing features in
addition to dynamic sales pages? Perhaps Drupal.
Short-Term Marketing

6. Long-Term Marketing
Content, Keywords and Speed are considered long-term,
because the collection of work over time provide “recurring
return on investment”.
● Writing High-Quality Articles
● Optimized Page Titles, Headings, Sitemaps, etc...
● CDN Caching, SSL Certificates and Up-To-Date Software

7. High-Quality Content Creation
People have questions, which get typed into Google,
like “best auto body shop near me” or “top skin care
products for sensitive skin”...
Do you have a good answer?
Write quality content, answering people’s questions
and searches in relation to a business. Increasing
traffic, site rank and recurring visitors on a
month-by-month basis.
Long-Term Marketing

8. Drip Marketing & Sales Funnels
Maximize the advertising/marketing budgets with
precision landing pages, designed to convert
interested visitors into happy customers.
Depending on other business operations it makes
sense to build high-converting landing pages with
platforms like Unbounce, SquareSpace or Drupal.
Just starting a new business? Maybe use Unbounce.
Want advanced content publishing features in
addition to dynamic sales pages? Perhaps Drupal.
Long-Term Marketing