1. What is Inbound Marketing?
A 5 Minute Overview

2. Whether you’re ready or not,
Marketing already has been
Disrupted

3. People’s behaviors have changed.
They’re tuning out traditional
marketing tactics.

4. The old marketing playbook is BROKEN.
•86% skip TV ads
•91% unsubscribe from email
•200M on the Do Not Call list
•44% of direct mail is never opened

5. In order to attract customers,
marketers have to provide them with
something they will love.

6. This is where Inbound
WORKS

7. Definition:
Inbound marketing
is a holistic, data-driven approach to
marketing that attracts individuals to
your brand and converts them into
lasting customers.

8. What Makes Inbound Different?
Cold Calling
Cold Emails(SPAM)
Interruptive Direct Mail
SEO
Blogging
Offers
Marketer - Centric Customer - Centric
TRADITIONAL INBOUND

9. Methodology
Using inbound marketing turns website visitors into
customers and customers into promoters of your business.

10. Inbound Marketing is all About Content…
Delivering remarkable content that will attract leads.
Blogs Interactive
Tools
Photos &
Info-graphics
Videos &
Podcasts
Presentations
& eBooks

11. And it’s About Multi-Channel Marketing…
Inbound Marketing is multi-channel by nature
because it approaches people where they are, in the
channel where they want to interact with you.

12. The Inbound Funnel
Create blog content, search engine
optimize (SEO) your content, and
promote it on social media sites.
Place calls-to-action throughout your website
to drive visitors to landing pages with forms.
Visitors fill out the forms to get a special
Offer and automatically become leads.
Send your leads automated emails to drive them
along your buying cycle. Provide your sales team
with lead intelligence so they can make more
effective Sales calls.
Analyze the success of your marketing campaigns,
and determine which areas need further
optimizations for future success.

13. more leads are generated by
inbound than outbound
Inbound Creates More Leads

14. Inbound leads cost 61% less than outbound
OUTBOUND:
AVG COST / LEAD: $346
INBOUND:
AVG COST / LEAD: $135
Source: State of Inbound Marketing, Hubspot, 2012

15. Inbound marketing channels cost less than
any outbound marketing channel
Source: State of Inbound Marketing, Hubspot, 2012

16. How to Make Inbound Work for You…
Writing content on many
channels
Creating campaigns
Tracking campaigns and leads
Creating landing pages and
other web structure
Here’s what’s required:
There are so many channels, and a different tool for
each channel. All this will take up a lot of your
time.

17. We are New Destiny Media:
We make Inbound Marketing
Simple.

18. We are your marketing team.
We are certified partners
We will make it happen.