2. Cabs in 2008
ā¢ Most use aging & inefficient technology
ā Radio dispatch, no 2-way communication
ā Most common car, Ford Crown Victoria = 14mpg
ā¢ Hailing is done by hand or phone
ā No GPS coordination between client/driver
ā Significant fareseeking or ādead-timeā
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3. The Medallion System
ā¢ Taxi-monopolies reduce quality of service
ā Medallions are expensive, and drivers underpaid
ā Medallions cost ~$500k, drivers make 31k
ā No incentive/accountability for drivers/clients
ā¢ Digital Hail can now make street hail unnecessary
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4. UberCab Concept
ā¢ A fast & efficient on-demand car service
ā¢ Market: Professionals in American cities
ā¢ Convenience of a cab in NYC + experience of a
professional chauffeur. But in SF and NYC
ā¢ Latest consumer web & device technology
ā automate dispatch to reduce wait-time
ā¢ Optimized fleets and incented drivers
ā¢ The āNetJets of car servicesā
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5. 1-Click Car Service
ā¢ Must be a member to use the service
ā Professional and trustworthly clientele
ā¢ Not hailed from street
ā So no medallion licenses are required, since
clients are service members & use digital-hail
ā¢ Guaranteed Pick-up (unlike a yellowcab)
ā Mobile app will match client & driver
ā See photos of each other
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6. Key Differentiators
ā¢ Members Only - Respectable clientele
ā¢ 1-click hailing ā āPickup here in 5 minsā
ā¢ Fast Response time ā easier than calling
ā¢ Luxury automobiles ā Mercedes Sedans
ā¢ Great drivers ā āRate your tripā feature
ā¢ High-tech solution: Geo-aware auto-dispatch
ā¢ Optimized fleet ā Logistical LBS software
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7. Operating Principles
ā¢ Luxury service on-demand
ā¢ Modern and fuel-efficient fleet
ā¢ Customer-focused, computer-coordinated
ā¢ The best end-user experience possible
ā¢ Statistically optimized response time
ā¢ Pre-paid, cashless billing system
ā¢ Profitable by design
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8. UberCab apps
ā¢ 1-Click request from Geo-aware devices
ā¢ SMS from any phone: āpickup @work in 5ā
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9. UberCab.com
ā¢ Book Trips, show Fleet status, trip history
ā¢ Pre-specify locations with labels + coordinates
ā To enable easy texting of pickup locations
ā¢ Google Maps integration
ā Lat/long for āhomeā, ābob-workā, āalice-aptā
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10. Use-Cases
ā¢ Trips to/from restaurants, bars & shows
ā¢ Fast local transport where parking isnāt easy
ā¢ Airport pickup/dropoff (pre-scheduled)
ā¢ Working while commuting (wifi in cars)
ā 3 person rideshare to a South-Bay campus
ā¢ Dropping off Kids at School
ā¢ Elderly transport
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11. User Benefits
ā¢ Cabs donāt guarantee pickup, can take 45 mins
ā¢ Cab arenāt as safe or clean as limos
ā¢ Car services require 1-3 hours notice
ā¢ Car services transfers average over $60 + tax
ā¢ UberCab would be faster & cheaper than a limo, but
nicer & safer than a taxicab
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12. Environmental Benefits
ā¢ Better Utilization of Vehicle Resources
ā In NYC, 35% of time is spend looking for fares
ā In less dense cities, can be over half ādead-timeā
ā As swarm size increases, efficiency will improve
ā¢ Hybrid vehicles (2x efficiency of a cab)
ā Mercedes S400 BlueHybrid, Lexus GS-450h
ā Reduce carbon footprint, better use of time in car
ā¢ Ridesharing/Carpooling incentives ā lower rates
ā Trip to SFO, or Ballpark to Marina after a game
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13. UberCab Fleet
ā¢ Premium ā S550 for SF Beta clients
ā¢ 30mpg with S400 BlueHybrid (in 2010)
ā¢ Standard ā Lexus GS450h or e320ā 23mpg
ā¢ Existing cab/towncar fleets get 14-16 mpg
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19. Target Cities
ā¢ Focus on SF/NYC to begin
ā¢ Expand to LA, Chicago, Houston, PA, Dallas
ā This covers 50% of entire US market
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20. Potential Outcomes
ā¢ Best-Case Scenario
ā Becomes market leader, $1B+ in yearly revenue
ā¢ Realistic Success Scenario
ā Gets 5% of the top 5 US Cities
ā Generates 20-30M+ per year profit
ā¢ Worst-Case Scenario
ā Remains a 10 car, 100 client service in SF
ā Time-saver for San-Francisco based executives
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22. Future Optimizations
ā¢ Cheaper cars by buying used
ā¢ Less expensive hybrid vehicles (prius)
ā¢ More accurate GPS technology
ā¢ Discounted rates for Sun-Tues multi-hour bookings
ā¢ Pay premium for on-demand service
ā¢ āget here nowā costs more than ātomorrow at 5pmā
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23. Marketing Ideas
ā¢ YellowCab is the only recognizable brand
ā Become the ubiquitous āpremiumā cab service
ā¢ Invite Only, referred from an existing member
ā¢ Possible slogan: The One-click cab
ā¢ The NetJets of Limos
ā¢ Cabs2.0
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24. Location-Based Service
ā¢ Extend infrastructure to other LBS applications
ā Delivery, non-critical medical/governmental use
ā¢ Growing to a $3.5B industry by 2010
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25. Progress to Date
ā¢ Ubercab.com reserved + āubercabā SMS code
ā¢ California LLC + trademark filed
ā¢ Iphone dev license applied for Nov28,08
ā¢ Bank Account + Paypal account created
ā¢ 5 advisors & 15 clients now recruited
ā¢ Provisional patent filed
ā¢ NEXT: buy 3 cars, develop app, Feb1st demo
ā Raise a few million, small-office + GM in SF
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