1. M I R O A M E R
D I G I T A L I N T E R N E T M E D I A S P E C I A L I S T S
I N T E R N E T C A R R A D I O
A N D B E Y O N D

2. W E L C O M E T O T H E D I G I T A L M E D I A W O R L D O F M I R O A M E R

3. What does miRoamer do?
1Aggregated Content
We aggregate global content providers
(even other aggregators).
2Secure Content
A strong focus on content copyright
indemnity dictates which content
providers we carry.
We also provide multiple levels of
security to prevent rip-offs of products.
3Value added One Stop Shop
We apply high levels of intelligence
and value add.
Our products (such a miRoamer
Platinum) give you the power and
flexibility to “own your listeners’ ears”.
4You deliver “own branded” content
to your customers
You redeliver structured content to your
customers. In the case of miRoamer
Platinum, you can even re-brand the
content creating your own customised
media stream.*
* Available 2010
35,000 +Radio Stations and Podcasts + You
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It is not about how much content you have… It is all about how and what you do with the content
you deliver. Content needs to be customised to suit the needs of the OEM’s and distributors as well
as their customers in different regions and markets. This is what miRoamer does.
miRoamer’s API
miRoamer’s flexible API has seen the
technology be integrated into a host of
internet enabled products such as
• Car radios
• Mobile phones
• Commercial spaces such as coffee
shops, restaurant and hotel rooms
• Portable media players
• Home audio equipment
• Games consoles
• Televisions and set top tv boxes
• Chip sets
• Navigation devices
• Home audio products; and now
• Car radios
• The future will see miRoamer in
cruise ships and aircraft.

4. miRoamer is Internet Car Radio
Access Anywhere
What is happening to global media?
Content is going mobile.
The growth of wireless digital services such as
WiFi, WiMAX, Edge, and 3 & 4G has made
delivery of digital content effectively universal.
Traditional media delivery (including the Internet
as we know it) is undergoing revolutionary
change – change as great as the advent of the
world wide web itself.
Now, no matter where you are or what you are
doing, miRoamer provides safe and secure access
to over 35,000 streaming radio stations.
World leader
miRoamer and Internet Car Radio
miRoamer and its partners have been testing
Internet Car Radio in Europe since mid 2008 with
significant technical success.
So much so, that miRoamer’s partners will be
rolling out miRoamer enabled vehicles as early as
2010/11.
Our extensive experience in this specialised
field means that miRoamer has become the
world leader in Internet Car Radio technology
– understanding the technical, content and
marketing demands of radio manufacturers and
car makers alike.
miRoamer believes (and it is an opinion shared
by our partners) that internet radio, over time, will
become a standard in-car radio feature.
Furthermore, the opportunity exists to couple the
radio with satellite navigation devices to provide
a single internet enabled media and navigation
console in every car.
World’s first Internet Car Radio
In the opinion of the German industry association
BITKOM, an important IT trend for 2009 is the
increasing mobility of applications.
Blaupunkt’s developers recognized this trend early
on and together with miRoamer, they are bringing the
whole world of music the car – having presented the
world’s first Internet Car Radios at CeBIT in 2009.
These “world-firsts” were awarded the “Editor’s Choice
Award” by the American technology magazine, Popular
Mechanics, at CES in Las Vegas as one of the best new
products.
The miRoamer API enables a clear navigation menu,
making selecting Web radio stations intuitive (without
having to go to the trouble of entering URLs).
The mi-Roamer Web portal furthermore allows users to
pre-configure additional settings such as music genre
and favourite stations.
Internet Car Radio delivery Why miRoamer Car Radio
Key Features
• Brought to you by the world leader in the field
• Established products already being prepared
for market
• High levels of customisation (control the nature
and the branding of the content)
• User-specific data opens a world of advertising
opportunity
• miRoamer interface and web portal both add
value to your customers listening experience
• User profiles are globally available meaning
that you can own their listening experience
beyond the confines of their vehicles
• No need for firmware updates as miRoamer
technology updates dynamically allowing all
products to have the latest and newest content.
Advantages
• Product differentiation
• Innovation
• Global “early mover” opportunity
• Heightened brand awareness and improved
brand positioning (greater brand and product
loyalty)
• Marketing data – value added
1Value added aggregated content
Content is aggregated and customised to your specific needs.
These can include custom selection of your own stations; language
and even which devices receive what content based on user
demographics and geographic location.
It is also branded to your requirements.
2Two way communication
Data is distributed via WiFi, WiMAX, 3G and 4G networks
(as appropriate to the respective location). The entire communication
is bi-directional allowing us to gather user data, opening up a world
of advertising and marketing opportunities.
3Media delivery
Your branded content is delivered to the vehicle, with a wide range
of easy to understand user enhancements. For example, the user
(and their families if desired) may customise their individual listening
profiles on a web portal.

5. Great quality off the shelf
Premier overview
It is not about how much content you have… It is
all about how and what you do with the content
you deliver. Content needs to be customised to
suit your needs as well as your customers’ needs in
different regions and markets.
This capability is what miRoamer Premier provides!
miRoamer’s digital media universe has over
35,000 stations and podcasts. miRoamer
Premier gives you the flexibility to structure the
content for your market as you see fit or allows
your customers to arrange their own listening
experience through our easy to use web portal.
So, if you opt for the miRoamer Premier Service,
you will be giving your listeners a world of choice
and a simple interface to manage it.
At the same time, you maintain high levels of
control over the medium – from a content and
advertising point of view.
Key Features
• Implement your own brand into the entire
interface including the web portal.
• Select your own content (or choose the default
of over 35,000 stations and podcasts)
• Recognises each user individually, opening
up a world of customised advertising
opportunities – both audio and visual.
• Add premium and paid content
• Take advantage of our E-commerce capabilities
• Give your customers a web portal to customise
their listening experience (unlimited users can
register)
• No need for firmware updates as miRoamer
technology updates dynamically allowing all
products to have the latest and newest content.
miRoamer Premier
1The power of the web portal
Listeners log in and create their own
listening profile
2
Instantly and universally available
This profile is then available on any miRoamer enabled device,
enabling you to hold their attention wherever they might be
Custom tailored OEM and distributor solutions
miRoamer Platinum
Custom designed to unleash the full
power of media ownership
miRoamer Platinum is designed to unleash the full
power of media content control and put it in your
hands.
Key features – total customisation
Unlike other content providers, and even unlike
miRoamer Premier, Platinum provides you with a
custom selection of our own streaming services.
This miRoamer service incorporates tens of
thousands of songs arranged into a suite selected
radio stations or music/news genres.
You may customise and rebrand this service as
follows:
• Rebranded existing stations to carry your own
identity and colours
• Rename each station (for example to reflect
your brand values)
• Rearrange content into your own new station
structure (for example combine Modern
Rock and Classic Rock into a single station or
dedicated news and sport into one stream)
• Include only the content or genres that appeal
to your target audience.
• And more…
miRoamer Platinum is made to measure.
Ask us how we can customise our product
just for you.
1Brand the splash page
Your branded still or video imagery
launches the Internet radio
2Pre-Roll your own product ads
Promote your own products as
application launches
3Select and brand your own content
Select which stations to broadcast.
Name them according brand objectives
4Brand persistence
Your branded service remains on screen
at all times

6. miRoamer’s iPhone™
roadmap
The smartphone phenomenon
Apples iPhone™ – and in particular the app
store – has led a revolution in the way we access
media. Mobile now truly means mobile, and other
smartphone manufacturers have moved to launch
similar, competitive products and services.
miRoamer’s interface and content structure places
it in an ideal position to take advantage of this
exciting and developing media platform.
As a business to business provider, we are
developing our iPhone application to a point
where we can add it into the suite of products we
offer to our partners and business customers.
In doing so, we have established a development
roadmap with three increasing levels of
sophistication.
All developments are native to the latest iPhone
operating system, 3GS.
Version 1
Version 1.0 has been released internally as a
demonstration of concept – to gather OEM and
other partner feedback regarding the product.
The objective is that the user is able to:
• successfully find and play their stations easily
and intuitively.
• store stations for future quick access.
• search for a station by name and display basic
station information.
Version 2
Version 2.0 of the miRoamer iPhone aims to serve
the content in a smart, customized and easy way
to the end user.
The user is armed with more powerful search tools
and the content will carry much richer information.
An EPG will be introduced to give the users more
options to get their desired content faster and
more easily.
This version will be running on the enhanced
miRoamer back end system, providing not only
comprehensive media content information but also
superior search capability.
Furthermore it provides content filtering
capabilities for different device types.
The objective of version 2.0 is to provide quality,
local and customized content with significantly
smarter access to content.
Version 3
Version 3.0 aims to allow users to share, manage
and purchase content that has been supplied to
them in version 2.0.
The app will further enhance the content search
capability and provide smarter browsing and
content refining tools
It will also allow for sharing of content via social
networking sites.
How our iPhone app will work
for you
miRoamer will be providing iPhone application
technology to all its partners.
There are a number of ways that you might take
advantage of this capability.
1. Extend your brand
As an OEM or distributor, you will gain a captive
audience as long as your listener is engaged with
your device.
By extending your service through an iPhone
App, you can extend your relationship with that
consumer to wherever they may be.
Since our iPhone app takes advantage of the
same miRoamer engine, your customers’ user
profiles will be instantaneously available to them
once they log on and the customised content they
have created on your other devices will also be
mirrored on the iPhone.
2. Build it into your iPhone app
Chances are, you either have considered building
or are currently building an iPhone app to support
your brand positioning or your sales/marketing
strategy in some way.
As a miRoamer customer, we would be pleased
to assist you to add additional functionality to
your app through the implementation of our
technology.
3. Enable your existing devices
A cost effective and rapid way of entering the
internet radio market is to use the iPhone as an
enabler of your existing devices – devices that
may not have their own monitors or are not even
internet enabled.
By connecting the iPhone to these products,
miRoamer’s iPhone application will allow you
to instantly transform these devices to internet
enabled products with a fully featured interface.
The modifications required to enable iPhone
connectivity are relatively modest. The resulting
savings in time and resource and will help
springboard your participation into the global
internet radio market.
4. Dream it… we may be able to do it
A feature of the iPhone app store is the ingenuity
of the myriad of app developers. If you have a
plan that will be empowered by using our iPhone
engine, please speak to us – we may well be able
to assist.
5. Other smartphones
Our roadmap goes on beyond the iPhone.
Future developments include the extension of our
capability to other smartphones.
ARTIST DAVE BRUBECK
TRACK EVERYBODY’S JUMPIN
ALBUM TAKE FIVE
Soft Jazz
Your brand here

7. Why miRoamer?
1. We aggregate other aggregators 2. Total customisation
Superior customisation through out two levels of
service – Premium and Platinum.
Premium Service
• Implement your own brand into the entire
interface including the web portal.
• Select your own content (or choose the default
of over 35,000 stations and podcasts)
• Recognises each user individually, opening up
a world of customised advertising opportunities
– both audio and visual.
• Add premium and paid content
• Take advantage of our E-commerce capabilities
• Give your customers a web portal to customise
their listening experience (unlimited users can
register)
Platinum Service
Unleash the power of media content control an
put it in your hands.
• Re-branded existing stations to carry your own
identity and colours
• Rename each station (for example to reflect
your brand values)
• Rearrange content into your own new station
structure (for example combine Modern Rock
and Classic Rock into a single station)
• Include only the content or genres that appeal
to your target audience.
3. Superior content delivery
miRoamer’s internet radio content and delivery is
unsurpassed in the industry.
Our EPG
Our services provide an EPG (Electronic Program
Guide) so that end users can search by topic of
interest, rather than having to depend on location
and genre
Value added content
miRoamer’s platform supports a host of different
services and content, not just internet radio
• Genre based content i.e. Artist based
searching of music tracks
• Virtual storage of music.
• Local and global broadcast radio technology
automatically identifies which content to
provide based on the location of the device.
Local first then global thereafter.
• A branded portal for end users to customize
content
• There is no need for firmware updates as
miRoamer technology dynamically updates all
products to have the latest and newest content.
Our competitors
miRoamer
1 x Database
1 x many
databases
Security & Stability
• LightTPD web server, which powers major sites
such as YouTube and Wikipedia
• Development done under Enterprise
Framework which provides comprehensive
control over data access, internationalization
and standardization
• MySQL database, which is used by major sites
such as Yahoo!, Google, YouTube and Adobe
• Unique authentication process for device
information protection
Scalability & Performance
• Distributed Servers across all continents
• Smart Server Load Balancing
Maintainability
• Proprietary iRobot technology ensures
reliability and quality of content and that there
are no “dead links”
Accessibility
• Smart content browsing mechanism
• Superior search capability
• Search with comprehensive meta data
parameters
• Smart search algorithm for best fit result
• Local content browsing
Content customisation
2 way filtering rules
• Each device can be restricted with what
content to be accessed on the device
• Content can be restricted to one particular
device only
For example
• A German car manufacturer will only play
content that is from Germany, 64kbps Bitrate,
mp3 codec, broadcasting language in
German.
• miRoamer Premier Smooth Jazz will only be
accessible by a single range of product/car
within a manufacturer’s range. None of the
other types in the product range will be able to
access or search that station.
Example of the Flexibility
of 2 way filtering
For illustrative purposes only.
Depicts only a fraction of the
capability
DeviceModel1
DeviceModel2
DeviceModel3
Content selection 1
Content selection 2
Content selection 3
Bitrate 1
Bitrate 2
Language 1
Language 2
Codec 1
Codec 2
Content Grouping customisation
Client defined menu grouping mechanism
• How content is grouped and displayed to the
end user can be customized by each client
individually.
• E.g. One OEM may want to have 4 root menu
items whilst another OEM may only want 3
root menu items.
Codec
• WMA
• MP3
• RealAudio
• ACC
• ACC+
Media Type Support
• Internet Radio Stations
• Podcasts
• Shows
• Supports IPTV and Pictures (Content under
development)
API Access
• Small footprint allows for ease of integration
• RESTful web service API for industry standard
data access
miRoamer Technical Specs

9. miRoamer™ is a trademark of
Mi Media Holdings Limited
enquiries@miroamer.com
www.miroamer.com