1. Mi Media Holdings Limited Company Profile
The global standard digital There are considerable barriers to entry at this Core Management Team
media content provider for all point in time so MMH have focused on getting
internet-enabled products the decisive proliferation with the OEMs to the George Parthimos
point where the “miRoamer- Internet” badge is Managing Director and Chief Executive Officer
MiMedia Holdings Limited (MMH) was unassailable. Has 20 years ICT experience, predominantly
established in 2003 to develop a technology in the Internet, Infrastructure and Portfolio
which would enable any person anywhere in The internet is fundamentally different from other Management areas.
the world to access Internet radio and Internet delivery modes in that: Spent over 10 years working for Telstra
media content from a consumer electronics Corporation, where he specialized in Internet
device. • there are no geographical boundaries and emerging Multi Media products and
allowing ubiquitous access to content from services.
MMH has developed its highly intelligent anywhere globally; Has held management positions in the
proprietary “miRoamer” software (as well as Telecommunications, Technology, Banking and
processes) that is a DIGITAL MEDIA PLATFORM • it is interactive allowing two-way Finance, and Government sectors.
embedded into any internet enabled products communication; Was recognized by Bulletin Magazine as a
and media players providing any digital media member of their 2007 “Smart 100” list, which
content; audio; visual and text. • the volume of content available is truly highlights the 100 brightest individuals in
staggering providing specialized content to Australia.
MiRoamer is positioned as the industry default suit even the most arcane of consumer tastes;
and Paul Ramsden
standard for portable wireless digital media
Head of Marketing
content delivery.
• the media content providers do not control An experienced Market Strategist and former
the delivery mode and anyone can produce senior Broadcasting Executive with over 20
The Company’s products have won numerous
content that will be accessible to all internet years in managing Radio Stations throughout
International awards and it is now signing
users. Australia and New Zealand.
licensing and distribution agreements with a
His speciality has been developing new markets,
range of multinational manufacturers and brand
Revenue streams resurrecting existing poor performing entities
names.
and growing established organisations.
MMH will generate five streams of revenue Having been with miRoamer for over 3 years
Through its gateway model it is set to control
through its internet radio covering: he has guided the company’s positioning,
a major digital media network conservatively
branding and strategic focus to ensure that
exceeding 15 million consumer electronic miRoamer is a global leader in its field.
1. The imbedded software price to
devices by the year 2013… possibly millions manufacturers (one-off);
more given the likely future proliferation of Robert Demian
internet enabled devices. 2. Share of monthly telecommunication Head of Global Sales
subscription service (recurring); Has 15 years of experience in the sales
MMH has strong and established commercial and business development arena, with
relationships in place with the world’s most 3. Direct Advertising revenue in the form responsibilities focused on business
popular digital media content providers. The of both audio and video advertisements development, sales, sales management and
result: tens of thousands of streaming digital (recurring); leading the sales operations for numerous
media content is available through organisations.
www.miRoamer.com, a purpose built digital 4. Share of broadcaster advertising revenue; His diverse background includes
media portal which is the template for our and telecommunication providers, residential
clients to utilize or convert to their own creative property developers, advertising and marketing
format. 5. Other revenue such as premium services agencies in which he was responsible at state
and national levels His core competencies
MMH has built unique platforms to integrate Considerable attention has been devoted in to included the sales, sales management, business
all internet media content including internet TV, drawing up sophisticated revenue models and development, training and marketing of these
pictures, videos and pod casts. attendant sensitivity analysis. multi-million dollar projects.
Company Presentation.indd 1 21/07/09 2:45 PM