2. Communications: Industry Overview
• Flashify Communications is a communications firm based in
Tuscaloosa, Alabama. The firm will assist already established and
newly created companies with their public relations and consumer
outreach.
• “As Bloomberg News reported earlier this week, growth in the media
and communications industry will outpace growth in the overall US
economy through 2014, according to a forecast released Tuesday by
the private equity firm Veronis Suhler Stevenson (VSS).”
• “The VSS report predicts total communications industry spending will
grow and average of 6.1% each year over the next four years to
$1.42 trillion, ‘driven by a gradual economic recovery, advances in
digital technology, and secular trends impacting the entire industry
landscape.’”
• Data retrieved from http://www.businessinsider.com/heres-how-the-media-
will-outgrow-the-us-economy-by-2014-2010-8
3. Industry Overview
• Revenue: $12 billion
• Annual growth (2009-2014): 4.2%
• Employment: 56,831
• Businesses: 8, 687
• The industry is concentrated in the Mid-Atlantic and, to a lesser extent,
the West. The former has a high concentration of PR firms due to its
close proximity to the large number of major clients that are
headquartered in New York City, particularly those in the banking and
financial services sectors. Additionally, many PR agencies are now
owned by large advertising agencies located in New York and Los
Angeles. IBISWorld does not expect this level of geographic
concentration to change in the near future.
• Data retrieved from http://www.ibisworld.com/industry/default.aspx?
indid=1434
4. Market Opportunities
• Public relations industry growth improved significantly to 11% in 2013,
cracking the double-digit barrier for the first time since the global
recession took hold in 2008.!
• Growth was again powered by independent PR agencies, which were
up 12.5% on 2013, according to the 2014 World Report, which is
produced by the Holmes Report in conjunction with ICCO.!
• Data retrieved from http://worldreport.holmesreport.com/
#sthash.wOLCvoPY.dpuf!
• Because of the growth of independent PR agencies I believe that
Flashify Communications will have a good chance in thriving in the
industry.!
• Our firm will be highly focused on our clients and provide authenticity,
engagement, credibility and conversation to make them feel more at
ease with our capabilities as a company.
5. Long-Term Outlook
Flashify Communication will offer a wide variety of services for clients
including, but not limited to:
• Advertising
• Direct Marketing
• Sales Literature
• Public Relations
• Website Design
• Sales/Promotion Merchandising
• Trade Show Exhibits
• Sales Presentations
• Point-of-Purchase Displays
• Marketing Advice
• Social Media Strategies
We plan to offer a large array of options for our clients to help them
excel and succeed in the market. I believe that helping our clients in
this manner will give us an advantage in the market.
