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The Social Internet


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Management Information System 105 Presentation on Social Media. The related report can be found here:

Published in: Technology, Business

The Social Internet

  1. 1. THE SOCIAL INTERNET BECAUSE STANDALONE SITE’S ARE SO 1990 s Hussain M Elius ID: 083 371 530 Sadat Sayad ID: 091 088 1 530 Rezoanul Bari ID: 083 263 530
  2. 2. The Social Internet <ul><li>Industrial Media vs Social Media </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Social Media as Business </li></ul>
  3. 3. The Social Internet <ul><li>Industrial Media vs Social Media </li></ul>
  4. 4. There are several major differences between using social media and industrial media. Let's consider what makes each form of communication viable and unique: <ul><li>Social media requires little knowledge or skill while a certain level of professional expertise is required to use industrial medial. </li></ul>
  5. 5. <ul><li>Content on social media appears in real time so news and updates are announced right away. It may take weeks or even months for content to appear in industrial media. </li></ul>
  6. 6. <ul><li>Industrial media must answer to society for the quality and accuracy of its content while social media remains largely unregulated. </li></ul>
  7. 7. <ul><li>Social media can be owned by any individual or business while industrial media is more costly to obtain and manage. </li></ul>
  8. 8. The Social Internet <ul><li>Social Media Marketing </li></ul>
  9. 9. Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.
  10. 10. <ul><li>Get more traffic on corporate site </li></ul>
  11. 11. <ul><li>Customer service </li></ul><ul><ul><li>Customer service can be provided cheap, in almost free manner </li></ul></ul>
  12. 12. <ul><li>Promote sales </li></ul><ul><ul><li>Highly target marketing allows high cost/benefit ratio </li></ul></ul>
  13. 13. <ul><li>Advertising </li></ul><ul><ul><li>Advertising through social media gained great success </li></ul></ul><ul><ul><li>For example: Facebook Beacon </li></ul></ul>
  14. 14. <ul><li>Search engine ranking </li></ul><ul><ul><li>Because social networks have a high volume of data about us, our geolocation, and our interests, they can more easily target highly segmented market </li></ul></ul>
  15. 15. <ul><li>Research and development </li></ul><ul><ul><li>As social media is all about conversation, marketers can do almost free research on the needs of consumers or locate problems faster then previously possible </li></ul></ul>
  16. 16. The Social Internet <ul><li>Social Media in Business </li></ul>
  17. 18. <ul><li>Fact </li></ul><ul><ul><li>22.7% of 16-19 year olds unemployed </li></ul></ul><ul><ul><li>70% of today’s high schoolers plan on starting their own companies </li></ul></ul><ul><ul><li>Of Inc Top 30 Under 30 </li></ul></ul><ul><ul><ul><li>18 use twitter </li></ul></ul></ul><ul><ul><ul><li>19 host blogs </li></ul></ul></ul>
  18. 19. <ul><li>Notable Gen-Y Social Media Business </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><ul><li>2009 Q1 Valuation: $6bil </li></ul></ul></ul><ul><ul><ul><li>250mil registered users </li></ul></ul></ul><ul><ul><li>Google </li></ul></ul><ul><ul><ul><li>2008 Revenue: $22.12bil </li></ul></ul></ul><ul><ul><li>Mint </li></ul></ul><ul><ul><ul><li>Launched in September 2007 </li></ul></ul></ul><ul><ul><ul><li>$2mil Revenue/month </li></ul></ul></ul>
  19. 20. “ one of the re-emerging themes in the businesses they start is dissatisfaction with the status quo.” -Dona Fenn, author of Upstrats!