The document describes how various new media technologies were used at different stages of creating a music video. Premier Pro was used for editing techniques like color correction, applying mirror and split screen effects, adding text, and adjusting clip speeds. Photoshop was used to design album artwork, editing photos and layering images. YouTube provided inspiration from other artists' music videos and a platform to share and get feedback on the video. Prezi allowed interactive presentation of the planning process. Location photos were taken on an iPhone and uploaded online.

1. Q4: How did you use new media
technologies in the construction
and research, planning and
evaluation stages?
Luke Norman

2. Premier Pro
• Colour
We edited the brightness and contrast of color throughout our music video.
We used the colour correct tool to bring out red more and dampen the other
coulours, this helps the ties to stand out more. Then copied these effects onto
all of Kate’s narrative shots with the schoolgirls so it flows and feels more like
a story.

3. Premier pro
• Mirror effect
Start by copying and pasting the same clip on top of each other in the
timeline. You then crop both images to fit half the screen each, put the two
images next to each other on the screen. Then edit the scale width of one of
the images to -100, this will flip the clip into reverse giving the clip a mirror
effect which we used for many of Kate’s background graffiti shots.

4. Premier Pro
• Text
Most of the font used in the video is the same as the font used in out dig pack
“Chalkduster”. To apply text over the top of any footage you need to create a
new layer and insert a text bubble into the position you want it to appear on
screen. We even edited the London London London section of our text even
moves off screen, we did this by adjusting the motion of the titles to move off
screen after they had been said in the song.

5. Premier Pro
• Split screen
Used in the “drinks start pouring section of our music video which features
three different pieces off footage synced and edited in the same way. First we
synced all three clips in time with one another, then cropped each one to take
up roughly 1/3rd of the screen and layered them into one clip. We then added
text to roll on and off screen once they have been said.

6. Premier Pro
• Speed
Slowed down bits off the footage like the bridge scenes to fit in with the beat
of the music. Also revered the footage of Kate spraying deodorant to gat a
nice effect in time with the music.

7. Photoshop
We used Photoshop to edit/layer our poster and digipack to advertise our
artist. We took shots off all the actors in the music video in front of a brick
wall in their school uniforms to use as photos for the front three panels of the
dig pack. We then took shots of graffiti backgrounds featured in our music
video to use for the three back panels. The middle panel of our back cover
took the longest time to edit as it had unwanted drawings over the top of it.
We cropped this image to show just the sun and moon in the circle (circle
showing where to put the CD). We then went into the paint sampling tool to
sample the colour we wanted from a clean section of the image and painted
over any marks making sure to blend the new colours in with the blending
tool. Next we edited the brightness and contrast settings of all our images to
help the red stand out more, similar to the effects used in our video. However
the brick wall photos on the front of our album looked separate from the
graffiti images on the back. So we cut and pasted the people from the images
onto other graffiti backgrounds to help our dig pack feel more like one album.

8. Photoshop
• Poster
Took a photo of Kate wearing a “oh snap” t-shirt and small shorts on a white
background. We then cut around this image and put it on a graffiti
background along with the same F.E.RG.I.E font we used on the front cover of
the album.

9. You tube
• You tube helped us to plan and gives us ideas for our music video, we took
ideas from many of Fergie’s videos and other artists like Brtitney spears. It
is also a helpful website for use to share our video on and get feedback
from others.

10. Prezi
• Prezi is an interactive power point website that’s lets you design you own
presentations. I used prezi to answer question 2 and to show some of the
planning stages that went into making our music video.
• Photos/iPhone
We took shots of possible filming locations using Kate’s iPhone and where
able to upload these straight to our blogger/Gmail account.