1. Marketing

2. What is Marketing?
Marketing is the process of communicating the value of
a product or service to customers, for the purpose of
selling the product or service.
From a societal point of view, marketing is the link
between a society’s material requirements and
its economic patterns of response

3. Key Concepts
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Product marketing
Pricing
Distribution
Service
Retail
Brand management
Account-based marketing
Ethics

4. Consumer Orientation
A firm in the market economy survives by
producing goods that persons are willing and able to
buy. Consequently, ascertaining consumer demand is
vital for a firm's future viability and even existence as
a going concern. Many companies today have a customer
focus (or market orientation). This implies that the
company focuses its activities and products on consumer
demands.

5. Constructive criticism helps marketers adapt
offerings to meet changing customer needs.

6. Types Of Market Research
• Primary research (also known as field research), which
involves the conduction and compilation of research
for a specific purpose.
• Secondary research (also referred to as desk
research), initially conducted for one purpose, but
often used to support another purpose or end goal.

7. Additional Modes Of Marketing
Research
• Exploratory research, pertaining to research that
investigates an assumption.
• Descriptive research, which, as the term suggests,
describes "what is".
• Predictive research, meaning research conducted to
predict a future occurrence.
• Conclusive research, for the purpose of deriving a
conclusion via a research process.

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Top 10 Marketing Companies in
India
Vodafone
Bharti Airtel
Hindustan Unilever
Cadbury
Coca-Cola India
PepsiCo
ITC
Sony India
Tata India
Samsung Electronics

9. Value Of Marketing
To Society
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Informing Consumers
Managing Consumer Expectations
Economic Benefit
Modelling Behaviour

10. INMA Awards
International Newspaper Marketing Association
announced its 2013 first place recipients , rewarding
excellence in media marketing
The prestigious “Best in Show” award, signifying the top
campaign in the INMA Awards 2013 competition, went to
the Hindustan Times in India for “You Read, They
Learn,” a community service campaign that helped provide
underprivileged children with an education.

11. Presented To
You By

12. Rohith.C
st Sem B.Com ‘A’
1

13. st
1
Balaji.S
Sem B.Com ‘A’

14. Karthik.V
st Sem B.Co
1

15. Thank
You…!!
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