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The document discusses establishing an audience and purpose for a project. It notes that the target audience is youth, who have short attention spans due to increased media consumption. To engage this audience, the video will need to be fast-paced and eye-catching. It also discusses uses and gratifications theory, noting that the video aims to entertain viewers and help shape their artistic tastes through experimental imagery.
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Question 3
The document discusses feedback received on promotional materials created for an indie folk artist. Feedback was obtained through peer reviews ("hot desking"), focus groups, and social media reactions. Respondents confirmed that the setting, mood, and visual elements effectively represented the indie folk genre. Suggestions to include more group footage were noted. Overall, feedback validated that the target 16-25 demographic and broader audiences engaged positively with the work. The feedback process helped strengthen and improve the promotional package.
Question 3 y
The document discusses feedback received on promotional materials created for an indie folk artist. Feedback was obtained through exercises like hot desking with media students and a focus group. Feedback indicated that the setting, mood, and representation of the genre in the music video were effective. Suggestions to include more footage of people together in the video were noted. Getting feedback on ancillary products like a digipak and advert also helped ensure a cohesive promotional package. Both positive and constructive feedback helped improve the work and confirm it would appeal to the target demographic of 16-25 year olds as well as a wider audience.
Audience Research - Focus group
The document discusses plans for a focus group to understand audience preferences for indie pop music videos. It will include a diverse group of indie pop fans who will be asked about their music tastes and expectations for the genre. Examples of indie pop videos will be shown to determine if audiences prefer narrative or performance-based styles and to identify common themes. The focus group aims to help produce a music video that matches the target audience's preferences and understandings of the genre.
Task 3 Summary
The document discusses feedback from a focus group of teenagers on a music campaign. Key points:
- The focus group provided useful feedback, such as needing something on the side panel of a product.
- Having a target demographic allowed feedback relevant to the indie alternative genre.
- Feedback helped improve image quality and fix issues, like letters resembling a brand logo.
- Theories around encoding, decoding, and audience gratification helped analyze the feedback.
Evaluation task 3
The document discusses feedback received on a music video from focus groups and questionnaires. Focus groups used open and closed questions to gather a variety of feedback on how to improve products. The data gathered was compiled into graphs to visually see what feedback looked like and what people liked and disliked. However, the focus groups were students aged 16-18 which is different than the target audience. Physiographic audiences of friends felt more comfortable providing honest feedback, helping realize the video appealed to audiences beyond just ages 25-30 males. Strengths indicated were a smooth narrative, engaging editing, and use of color and imagery fitting the genre. Weaknesses were not clearly conveying the narrative without dialogue and needing more shots of a dance sequence to make
A2 Media Evaluation - Question 3
The document discusses the audience feedback Ben Winter received for his media studies project creating a music video. He conducted audience profiling to define his target audience, distributed online questionnaires, and received feedback from a focus group. The feedback informed aspects of the music video like including more narrative elements over performance elements. It also helped refine ideas for related materials like the album packaging. The feedback demonstrated how media theories and targeting the intended audience are important for an effective media product.
A2 - Question 3 evaluation media
The document discusses the audience feedback the author received for a music video project. It describes conducting an online survey to profile the target audience, which was found to be 18-25 year old fans of singer-songwriter music from northwest England. The survey asked about music preferences, lifestyle, and preferred video styles. This informed the creation of the first draft video, which focused on themes of songwriting and seeking inspiration. A focus group provided feedback on the draft that helped clarify the narrative and identify additional shots needed.
Audience theory presentaation
The document discusses several theories related to audience for media texts, including:
- The importance of considering the target audience for a media product's message and commercial success.
- Using demographic research to define and profile the target audience.
- How the filmmaker will use elements like culture, genre, soundtrack, camera shots to appeal to and engage their target psychological thriller audience.
- Uses and gratification theory which examines why audiences seek out certain media and what needs it fulfills, positioning audiences as active rather than passive consumers.
- Hall's encoding/decoding model of how audiences can have preferred, negotiated, or oppositional readings of a media text.
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Question 3
The document discusses feedback received on promotional materials created for an indie folk artist. Feedback was obtained through peer reviews ("hot desking"), focus groups, and social media reactions. Respondents confirmed that the setting, mood, and visual elements effectively represented the indie folk genre. Suggestions to include more group footage were noted. Overall, feedback validated that the target 16-25 demographic and broader audiences engaged positively with the work. The feedback process helped strengthen and improve the promotional package.
Question 3 y
The document discusses feedback received on promotional materials created for an indie folk artist. Feedback was obtained through exercises like hot desking with media students and a focus group. Feedback indicated that the setting, mood, and representation of the genre in the music video were effective. Suggestions to include more footage of people together in the video were noted. Getting feedback on ancillary products like a digipak and advert also helped ensure a cohesive promotional package. Both positive and constructive feedback helped improve the work and confirm it would appeal to the target demographic of 16-25 year olds as well as a wider audience.
Audience Research - Focus group
The document discusses plans for a focus group to understand audience preferences for indie pop music videos. It will include a diverse group of indie pop fans who will be asked about their music tastes and expectations for the genre. Examples of indie pop videos will be shown to determine if audiences prefer narrative or performance-based styles and to identify common themes. The focus group aims to help produce a music video that matches the target audience's preferences and understandings of the genre.
Task 3 Summary
The document discusses feedback from a focus group of teenagers on a music campaign. Key points:
- The focus group provided useful feedback, such as needing something on the side panel of a product.
- Having a target demographic allowed feedback relevant to the indie alternative genre.
- Feedback helped improve image quality and fix issues, like letters resembling a brand logo.
- Theories around encoding, decoding, and audience gratification helped analyze the feedback.
Evaluation task 3
The document discusses feedback received on a music video from focus groups and questionnaires. Focus groups used open and closed questions to gather a variety of feedback on how to improve products. The data gathered was compiled into graphs to visually see what feedback looked like and what people liked and disliked. However, the focus groups were students aged 16-18 which is different than the target audience. Physiographic audiences of friends felt more comfortable providing honest feedback, helping realize the video appealed to audiences beyond just ages 25-30 males. Strengths indicated were a smooth narrative, engaging editing, and use of color and imagery fitting the genre. Weaknesses were not clearly conveying the narrative without dialogue and needing more shots of a dance sequence to make
A2 Media Evaluation - Question 3
The document discusses the audience feedback Ben Winter received for his media studies project creating a music video. He conducted audience profiling to define his target audience, distributed online questionnaires, and received feedback from a focus group. The feedback informed aspects of the music video like including more narrative elements over performance elements. It also helped refine ideas for related materials like the album packaging. The feedback demonstrated how media theories and targeting the intended audience are important for an effective media product.
A2 - Question 3 evaluation media
The document discusses the audience feedback the author received for a music video project. It describes conducting an online survey to profile the target audience, which was found to be 18-25 year old fans of singer-songwriter music from northwest England. The survey asked about music preferences, lifestyle, and preferred video styles. This informed the creation of the first draft video, which focused on themes of songwriting and seeking inspiration. A focus group provided feedback on the draft that helped clarify the narrative and identify additional shots needed.
Audience theory presentaation
The document discusses several theories related to audience for media texts, including:
- The importance of considering the target audience for a media product's message and commercial success.
- Using demographic research to define and profile the target audience.
- How the filmmaker will use elements like culture, genre, soundtrack, camera shots to appeal to and engage their target psychological thriller audience.
- Uses and gratification theory which examines why audiences seek out certain media and what needs it fulfills, positioning audiences as active rather than passive consumers.
- Hall's encoding/decoding model of how audiences can have preferred, negotiated, or oppositional readings of a media text.
Media Evaluation Question One
The document discusses how the media product adheres to and challenges conventions of real pop music products. It summarizes researching existing pop music videos and theories to understand conventions. Key conventions included establishing shots with song names, close-ups of members to create intimacy, dance routines, coordinated outfits, and matching visuals to lyrics. While some conventions like high production values were difficult, props were used to imply wealth. The product aimed to be recognizable while also unique through some convention subversion.
Reception theory (1)
Reception theory focuses on how the audience perceives and interacts with a work of art or media. It was originally a method for literary criticism but can be applied to other art forms like film. Reception theory explains that meaning comes from the interaction between the audience and the work, not from the work itself. The theory is relevant when creating media for both passive and active audiences, who will have different levels of engagement. Uses and gratification theory also examines audience reception but looks at why people choose certain media and what needs they fulfill, such as identity, education, entertainment, or social interaction. Understanding audience reception is important for creating successful products targeted at both active and passive groups.
Mock exam feedback
The document provides feedback on a mock exam, including possible mark bands and sample answers for three questions related to media studies. General feedback at the end emphasizes applying media theories and case studies from lessons to answers. For question 1 on contrasting communication techniques in advertisements, sample points discuss the use of intimate shots, diversity, and emotional connection in the Nexus ad, while the Bluefish ad encourages self-reflection through philosophical questions. Both aim to create intimacy, though through different techniques and messages. Students are advised to practice applying theories when analyzing media texts.
What Uses and Gratifications (according to Blumler and Katz) will an audience...
This document discusses uses and gratifications theory, which focuses on what audiences get out of consuming media rather than how media affects people. It identifies four main categories of uses and gratifications: identity, education, entertainment, and social interaction. The document then analyzes how an audience would use and be gratified by a music video product. Specifically, it says the video would entertain through its storyline and catchy song. It would also allow identification with the featured artist. Additionally, the video aims to educate viewers about vulnerability to harm at all ages.
Yp video pitch(1)
This document discusses Aaron Jamaal's ideas for a video project on elements of employment. Idea 1 covers how to dress for an interview, job possibilities for young people, and interview dos and don'ts. Idea 2 discusses the many job opportunities available for young people and that formal attire is not always required. Idea 3 aims to break stereotypes by showing that people's jobs do not define their other talents and ambitions. The target audience is people ages 14-18. The purpose is to provide insight into the working world and how to prepare. Elements like montages, cutaways, and different styles will be used to keep audiences engaged. Location shooting and interviews with students will also be included.
3 creative criitical reflection media
This document discusses how the author researched their target audience for a film project. They looked at how brands define audiences, different audience theories, and conducted a questionnaire to learn about their audience's demographics, media preferences, and favorite genres. The author created an audience profile and discussed marketing and distribution strategies like social media promotion, trailers, and working with influencers. They identified the film's unique selling point as a kidnapping plot involving horses.
In what ways does your media product use, develop or challenge forms and conv...
The document analyzes how the creator's music video, digipack, and website for the song "LRRH" both used conventions of media products as well as challenged them. The music video was intended to be sophisticated, symbolic, and socially confrontational. Key theories incorporated include synesthesia, representation, narrative, and audience understanding. The digipack and website reinforced themes from the video through imagery and connectivity across the products to create a unified identity.
Defining your audience
The document discusses defining the target audience for a music video by Childish Gambino. It explores research on audience demographics and psychographics to determine which groups would most enjoy and interact with the video. Research on users and gratifications theory indicates people use media for information, identity, social interaction and entertainment. Surveys of media consumption patterns in the UK suggest the target audience for pop-rap music includes students, young adults, and those in lower social grades who access music primarily through online videos like YouTube. The document concludes the target audience for the video would be the "aspirers" category of influenced teenagers and young adults.
applying audience theories to my music campaign.
This document discusses audience theory and how it was applied to a music campaign. It describes the concepts of encoding and decoding, where producers encode intended meanings and audiences decode based on their own context. There were three types of decoding: preferred, negotiated, and oppositional. The music campaign aimed to encode that the music industry exploits artists, shown by a girl tied to televisions. Most audiences had a preferred reading, understanding this message. Feedback found the clear encoding that "they are a band." Uses and gratifications theory was also discussed, where audiences consume media for diversion, identity, relationships, and surveillance. The campaign provided diversion but also opportunities for identity and relationships. Later focus groups showed more successful encoding of the overall narrative after adjustments
Defining your audience
The document discusses defining the target audience for a music video by Childish Gambino. It explores research on audience demographics and psychographics to determine which groups would most enjoy and interact with the video. Research on users and gratifications theory indicates people use media for information, identity, social interaction, and entertainment. Surveys of media consumption patterns in the UK suggest the target audience for pop-rap music includes students, young adults, and teenagers who access music videos online. The document concludes the target audience for the video would be the "aspirers" category of teenagers and young adults influenced by social trends.
Media texts will never be successful unless they are carefully constructed to...
The document discusses how the author constructed a music video media text to target a specific young female audience aged 16-24. Key ways included featuring a female artist of the same age to allow audience identification, using 1950s-inspired costuming and makeup to appeal to desires of femininity and popularity, and editing techniques like black and white effects to provide escapism. Feedback from the target demographic was gathered during the planning process to ensure the text would successfully engage their interests, needs, and interpretations. The feminine style and focus on the female artist helped build audience connection to the media text.
CREATIVITY CAMPAIGN-3
The School of Tourism will host a Creativity Week campaign to encourage creative thinking among students and staff. The campaign will include daily quotes on social media, an interview with Dr. Margaret Collins on nurturing creativity, and a creativity video featuring students and staff. A live event called Creative Movements will take place during the week. The goal is to inspire innovation through activities that spark creative ideas and thought.
Eval q3
1) The document discusses feedback the author received from their target audience on various creative works and marketing materials.
2) Focus groups provided useful feedback that helped clarify confusing elements and improve the overall narrative. They also informed decisions around distribution platforms and branding elements.
3) Audience research found common album naming conventions that informed the author's album title. Feedback confirmed the preferred meaning was successfully conveyed.
My target audience
This document discusses defining and researching a target audience for a film project. The author researched how large media brands define audiences and analyzed audience theory. They created an audience profile based on questionnaire data to better understand their target demographic of people their own age. The author also considered marketing and distribution strategies like creating a website and using social media to build hype for the film trailer and release. They defined the film's unique selling point to attract audiences and explain how it stands out from other films.
Question 1
The document discusses the production of a music video for an advanced media portfolio. It describes conducting research into music video conventions within the chosen genre of alternative R&B. This helped inform the planning and production stages. The music video aims to develop and follow conventions of real music videos within the genre. It portrays common themes of females, drinking, and smoking that are conventional to alternative R&B. The character representation and narrative structure also aim to align with genre conventions.
Comm1 Int Lecture 1
This document outlines a framework for planning communications with 7 key elements: 1) Aim, 2) Audience, 3) Context, 4) Content, 5) Media, 6) Effects, and 7) Review. It provides questions to consider for each element to ensure the communication is tailored to its purpose, intended recipients, delivery method, and desired outcomes. The framework is being used by a teacher to plan a presentation introducing communication theories and concepts to students.
Evaluation question 1
1) The document discusses the student's media coursework project of creating a music video and how it develops conventions of real music videos.
2) Research was conducted on successful music videos to understand conventions like narrative and performance styles. Elements like lighting, editing, and costume were incorporated conventionally.
3) Cinematography techniques like close-ups, mid and long shots were used conventionally to focus attention and represent the artist's lifestyle, developing their relationship with audiences.
What have you learnt from audience feedback
The document discusses feedback received on a student's music video project from their target audience of fellow media studies students via online surveys and YouTube comments. The feedback addressed whether the visuals in the music video properly represented the experimental electronic track and provided constructive criticism on specific elements. The student learned that while their intentions were to challenge conventions, a music video still aims to promote the music. Overall audience feedback helped the student improve and showed how their project evolved from initial ideas to the final version.
Tv advert presentation final draft
The document provides research and planning information for a TV advertisement campaign. It shows that the target audience is 15-18 year olds, around 50% male and female. Existing TV ads are generally more effective than print or radio as they allow for more creative visual techniques. The proposed ad would feature people answering questions about smiling and its mental health benefits, and show how small actions like visiting a friend can help their mental wellbeing. Feedback on the idea suggested including more visuals and details in a storyboard, and specifying the equipment, locations, and crew needed to execute the production.
Theories.
The document discusses various representation, narrative, audience, and genre theories and how they relate to a music video the author created. The author ensured the video did not portray Laura Mulvey's male gaze theory and instead focused on positive messaging. Elements of Richard Dyer's star theory, stereotypes, and various narrative theories are also analyzed as applying to the video's story and characters. The intended audience and how the video's message may be received is explored through several audience theories. Finally, the author discusses how genre theories informed their creative choices for the video.
critical reflection
This critical reflection essay discusses a music promo package the author created for their Advanced portfolio. The package included a music video for the song "Some" by Steve Lacy, in the R&B/soul genre. The author tried to challenge typical representations of femininity in music videos by presenting three female characters in the video in a bold, confident manner without sexualization. Research of other artists informed the author's use of conventions like a green screen background, bold colors, and lack of narrative in the experimental pop music video genre. The music video, website, and digital album packaging work together through consistent imagery, fonts, and colors to create a cohesive brand identity for the artist.
similar
Doja Cat filmed an early music video for "Moooo!" using only a green screen in her bedroom, creating the visual effects with minimal resources. Later, Mac Miller's team paid tribute to the late artist with a video for his song "Good News," which was edited together using photos of him and photo editing software like Photoshop to duplicate his image throughout. Both artists found creative ways to produce music videos with limited resources by utilizing green screens and photo editing techniques.
More Related Content
Similar to audience
Media Evaluation Question One
The document discusses how the media product adheres to and challenges conventions of real pop music products. It summarizes researching existing pop music videos and theories to understand conventions. Key conventions included establishing shots with song names, close-ups of members to create intimacy, dance routines, coordinated outfits, and matching visuals to lyrics. While some conventions like high production values were difficult, props were used to imply wealth. The product aimed to be recognizable while also unique through some convention subversion.
Reception theory (1)
Reception theory focuses on how the audience perceives and interacts with a work of art or media. It was originally a method for literary criticism but can be applied to other art forms like film. Reception theory explains that meaning comes from the interaction between the audience and the work, not from the work itself. The theory is relevant when creating media for both passive and active audiences, who will have different levels of engagement. Uses and gratification theory also examines audience reception but looks at why people choose certain media and what needs they fulfill, such as identity, education, entertainment, or social interaction. Understanding audience reception is important for creating successful products targeted at both active and passive groups.
Mock exam feedback
The document provides feedback on a mock exam, including possible mark bands and sample answers for three questions related to media studies. General feedback at the end emphasizes applying media theories and case studies from lessons to answers. For question 1 on contrasting communication techniques in advertisements, sample points discuss the use of intimate shots, diversity, and emotional connection in the Nexus ad, while the Bluefish ad encourages self-reflection through philosophical questions. Both aim to create intimacy, though through different techniques and messages. Students are advised to practice applying theories when analyzing media texts.
What Uses and Gratifications (according to Blumler and Katz) will an audience...
This document discusses uses and gratifications theory, which focuses on what audiences get out of consuming media rather than how media affects people. It identifies four main categories of uses and gratifications: identity, education, entertainment, and social interaction. The document then analyzes how an audience would use and be gratified by a music video product. Specifically, it says the video would entertain through its storyline and catchy song. It would also allow identification with the featured artist. Additionally, the video aims to educate viewers about vulnerability to harm at all ages.
Yp video pitch(1)
This document discusses Aaron Jamaal's ideas for a video project on elements of employment. Idea 1 covers how to dress for an interview, job possibilities for young people, and interview dos and don'ts. Idea 2 discusses the many job opportunities available for young people and that formal attire is not always required. Idea 3 aims to break stereotypes by showing that people's jobs do not define their other talents and ambitions. The target audience is people ages 14-18. The purpose is to provide insight into the working world and how to prepare. Elements like montages, cutaways, and different styles will be used to keep audiences engaged. Location shooting and interviews with students will also be included.
3 creative criitical reflection media
This document discusses how the author researched their target audience for a film project. They looked at how brands define audiences, different audience theories, and conducted a questionnaire to learn about their audience's demographics, media preferences, and favorite genres. The author created an audience profile and discussed marketing and distribution strategies like social media promotion, trailers, and working with influencers. They identified the film's unique selling point as a kidnapping plot involving horses.
In what ways does your media product use, develop or challenge forms and conv...
The document analyzes how the creator's music video, digipack, and website for the song "LRRH" both used conventions of media products as well as challenged them. The music video was intended to be sophisticated, symbolic, and socially confrontational. Key theories incorporated include synesthesia, representation, narrative, and audience understanding. The digipack and website reinforced themes from the video through imagery and connectivity across the products to create a unified identity.
Defining your audience
The document discusses defining the target audience for a music video by Childish Gambino. It explores research on audience demographics and psychographics to determine which groups would most enjoy and interact with the video. Research on users and gratifications theory indicates people use media for information, identity, social interaction and entertainment. Surveys of media consumption patterns in the UK suggest the target audience for pop-rap music includes students, young adults, and those in lower social grades who access music primarily through online videos like YouTube. The document concludes the target audience for the video would be the "aspirers" category of influenced teenagers and young adults.
applying audience theories to my music campaign.
This document discusses audience theory and how it was applied to a music campaign. It describes the concepts of encoding and decoding, where producers encode intended meanings and audiences decode based on their own context. There were three types of decoding: preferred, negotiated, and oppositional. The music campaign aimed to encode that the music industry exploits artists, shown by a girl tied to televisions. Most audiences had a preferred reading, understanding this message. Feedback found the clear encoding that "they are a band." Uses and gratifications theory was also discussed, where audiences consume media for diversion, identity, relationships, and surveillance. The campaign provided diversion but also opportunities for identity and relationships. Later focus groups showed more successful encoding of the overall narrative after adjustments
Defining your audience
The document discusses defining the target audience for a music video by Childish Gambino. It explores research on audience demographics and psychographics to determine which groups would most enjoy and interact with the video. Research on users and gratifications theory indicates people use media for information, identity, social interaction, and entertainment. Surveys of media consumption patterns in the UK suggest the target audience for pop-rap music includes students, young adults, and teenagers who access music videos online. The document concludes the target audience for the video would be the "aspirers" category of teenagers and young adults influenced by social trends.
Media texts will never be successful unless they are carefully constructed to...
The document discusses how the author constructed a music video media text to target a specific young female audience aged 16-24. Key ways included featuring a female artist of the same age to allow audience identification, using 1950s-inspired costuming and makeup to appeal to desires of femininity and popularity, and editing techniques like black and white effects to provide escapism. Feedback from the target demographic was gathered during the planning process to ensure the text would successfully engage their interests, needs, and interpretations. The feminine style and focus on the female artist helped build audience connection to the media text.
CREATIVITY CAMPAIGN-3
The School of Tourism will host a Creativity Week campaign to encourage creative thinking among students and staff. The campaign will include daily quotes on social media, an interview with Dr. Margaret Collins on nurturing creativity, and a creativity video featuring students and staff. A live event called Creative Movements will take place during the week. The goal is to inspire innovation through activities that spark creative ideas and thought.
Eval q3
1) The document discusses feedback the author received from their target audience on various creative works and marketing materials.
2) Focus groups provided useful feedback that helped clarify confusing elements and improve the overall narrative. They also informed decisions around distribution platforms and branding elements.
3) Audience research found common album naming conventions that informed the author's album title. Feedback confirmed the preferred meaning was successfully conveyed.
My target audience
This document discusses defining and researching a target audience for a film project. The author researched how large media brands define audiences and analyzed audience theory. They created an audience profile based on questionnaire data to better understand their target demographic of people their own age. The author also considered marketing and distribution strategies like creating a website and using social media to build hype for the film trailer and release. They defined the film's unique selling point to attract audiences and explain how it stands out from other films.
Question 1
The document discusses the production of a music video for an advanced media portfolio. It describes conducting research into music video conventions within the chosen genre of alternative R&B. This helped inform the planning and production stages. The music video aims to develop and follow conventions of real music videos within the genre. It portrays common themes of females, drinking, and smoking that are conventional to alternative R&B. The character representation and narrative structure also aim to align with genre conventions.
Comm1 Int Lecture 1
This document outlines a framework for planning communications with 7 key elements: 1) Aim, 2) Audience, 3) Context, 4) Content, 5) Media, 6) Effects, and 7) Review. It provides questions to consider for each element to ensure the communication is tailored to its purpose, intended recipients, delivery method, and desired outcomes. The framework is being used by a teacher to plan a presentation introducing communication theories and concepts to students.
Evaluation question 1
1) The document discusses the student's media coursework project of creating a music video and how it develops conventions of real music videos.
2) Research was conducted on successful music videos to understand conventions like narrative and performance styles. Elements like lighting, editing, and costume were incorporated conventionally.
3) Cinematography techniques like close-ups, mid and long shots were used conventionally to focus attention and represent the artist's lifestyle, developing their relationship with audiences.
What have you learnt from audience feedback
The document discusses feedback received on a student's music video project from their target audience of fellow media studies students via online surveys and YouTube comments. The feedback addressed whether the visuals in the music video properly represented the experimental electronic track and provided constructive criticism on specific elements. The student learned that while their intentions were to challenge conventions, a music video still aims to promote the music. Overall audience feedback helped the student improve and showed how their project evolved from initial ideas to the final version.
Tv advert presentation final draft
The document provides research and planning information for a TV advertisement campaign. It shows that the target audience is 15-18 year olds, around 50% male and female. Existing TV ads are generally more effective than print or radio as they allow for more creative visual techniques. The proposed ad would feature people answering questions about smiling and its mental health benefits, and show how small actions like visiting a friend can help their mental wellbeing. Feedback on the idea suggested including more visuals and details in a storyboard, and specifying the equipment, locations, and crew needed to execute the production.
Theories.
The document discusses various representation, narrative, audience, and genre theories and how they relate to a music video the author created. The author ensured the video did not portray Laura Mulvey's male gaze theory and instead focused on positive messaging. Elements of Richard Dyer's star theory, stereotypes, and various narrative theories are also analyzed as applying to the video's story and characters. The intended audience and how the video's message may be received is explored through several audience theories. Finally, the author discusses how genre theories informed their creative choices for the video.
Similar to audience (20)
What Uses and Gratifications (according to Blumler and Katz) will an audience...
What Uses and Gratifications (according to Blumler and Katz) will an audience...
In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...
Media texts will never be successful unless they are carefully constructed to...
Media texts will never be successful unless they are carefully constructed to...
More from YazCaramanli
critical reflection
This critical reflection essay discusses a music promo package the author created for their Advanced portfolio. The package included a music video for the song "Some" by Steve Lacy, in the R&B/soul genre. The author tried to challenge typical representations of femininity in music videos by presenting three female characters in the video in a bold, confident manner without sexualization. Research of other artists informed the author's use of conventions like a green screen background, bold colors, and lack of narrative in the experimental pop music video genre. The music video, website, and digital album packaging work together through consistent imagery, fonts, and colors to create a cohesive brand identity for the artist.
similar
Doja Cat filmed an early music video for "Moooo!" using only a green screen in her bedroom, creating the visual effects with minimal resources. Later, Mac Miller's team paid tribute to the late artist with a video for his song "Good News," which was edited together using photos of him and photo editing software like Photoshop to duplicate his image throughout. Both artists found creative ways to produce music videos with limited resources by utilizing green screens and photo editing techniques.
digi
A digipak is a type of CD or DVD packaging made of cardboard or paper with an inner plastic case. They typically have a gatefold design like a book and feature artwork on both the inside and outside. The front cover usually has large eye-catching artwork related to the artist or album, while the inside contains more information about the music and lyrics. Some experimental digipaks feature abstract or minimalist designs with little text. When designing a digipak, artists take inspiration from styles and genres and create concept art and layout options before selecting a final design.
web
An artist website should allow the artist to have control over their marketing assets and showcase their art through high quality images displayed at full screen. The website navigation and content must be clear, concise, and straightforward to attract and retain visitors. Successful artist websites typically include the artist's name in the URL, artwork images and details, information on availability for sale, the artist's biography and CV, an artist statement, and contact information.
making web
The document outlines the process for making an artist website for Steve Lacy. First, the creator gathered all available music, videos, merchandise, social profiles, and press examples. Then an aesthetic was established aligned with Lacy's music videos with fonts, colors, and details. After content and design were set, the creator chose a website generator, designed the format and section organization, and ended up using GoDaddy which was free but limited.
making
This document discusses the process of making two digipaks for a music video. It describes taking inspiration from 90s techno and using contact sheets to make initial choices for the first digipak before and after editing. For the second digipak, entirely new footage from the music video shoot was used featuring pictures of the three characters and the main orange and purple aura image for consistency with the music video.
redo
The document describes the editing process for a music video. It discusses creating the background by syncing aura pattern images to the music's tempo. An intro was made using stock footage of an old TV with white noise and zooming effects. An outro reuses the old TV and adds credits over initial patterns. Refootage was needed after realizing existing footage showed surroundings. New footage was shot against a green screen at home with different wigs and props to create characters. The final edit synced clips to the music, added effects to block the green screen, and placed clips over the background.
inspo
The document discusses plans for creating an experimental music video using a green screen, psychedelic and colorful backgrounds, and scrapbooking and rainbow trail effects. Key elements include allowing animation and different locations without traveling by using a green screen, and drawing inspiration from Kali Uchis' alternative but feminine visual style as well as effects used in videos by Enjajaja and Doja Cat.
promo
UMI is an indie/soul artist promoted through YouTube Music. They helped create a music video series for her EP, telling a story through 4 interconnected videos to engage viewers between releases. This episodic format kept fans anticipating the next video like a TV show. YouTube Music also financially supported promotional graphics on social media to draw in more listeners and keep UMI's followers informed of her releases through live online events.
prod
The document outlines the production of a music video shoot over two days. It details the props, outfits, and studio space used to facilitate the animated green screen effect desired. On the first shoot day, half the time was spent arranging props and outfits. Thirty minutes of footage was captured. The second shoot day went smoother with early setup, but poor communication led to rushing to complete filming within the allotted hour at the studio.
sec
The document discusses plans for a music video, including using animation, a green screen, varied locations, outfits and lighting. The artist has decided to change their song to Steve Lacy's "Some" due to its upbeat sound and lyrics about having a crush. The video will portray the tension between two friends, one who has a crush, in a fun, light-hearted way through editing and visual effects.
genre
The document discusses conventions of experimental music videos. Key conventions include experimentation with animation versus real life, loose or open interpretations of songs' meanings, playful tones, establishing the artist's personality, disjuncture between visuals and lyrics but alignment in rhythm and mood, engagement through lip syncing and animation, experimental angles and lighting, and narratives that guide but do not directly correlate to the lyrics.
representation
The document discusses different types of representation in music videos. It notes that females are often sexualized in videos, reinforcing the male gaze theory where women are viewed as objects. Males are typically portrayed as powerful figures who attract many females. Representation of sexuality has broadened to include LGBTQ+ individuals. Ethnic minority representation sometimes challenges stereotypes but often reinforces them.
analysis
This music video for the song "Remember Me" by UMI depicts romantic couples to represent the artist's feelings of reminiscing about past relationships. It has a vintage, nostalgic aesthetic created through editing to match the theme. The video for "OG Luv Kush Pt. 2" by Kaiit centers around the artist and their friends in a park, using angles and shots to maintain visual interest despite being a single continuous take. The video for "Dark Red" by Steve Lacy shows a divide between the artist and his girlfriend through their placement at a gas station, then takes a dark turn portraying their relationship ending in an alternate storyline that matches the song's message.
inspo
The document provides inspiration for a music video including cinematography from specific music videos, fashion and location aesthetics, and editing styles. It discusses the song "Best Friend" by Rex Orange County as a chosen song for the video, analyzing the lyrics and their interpretation of friends falling in love. The analysis explores the psychological cycle of unrequited love conveyed in the intro lyrics, the conflict described in the chorus between wanting the subject but also moving on, and the sarcastic tone used in one of the verses.
making
The document provides guidance on making a music video, including choosing an appropriate song that fits the artist's style while considering copyright, casting crew members and obtaining equipment, planning shots through storyboards, filming and getting multiple takes of each scene, using stock footage while being aware of copyright, capturing live footage of an artist at a gig, editing video using software, being creative to engage viewers while not overdoing special effects, and considering sound effects. It then discusses initial brainstorming ideas for a contemporary R&B style video featuring playful bright colors set in London before analyzing different music video styles and proposing a narrative experimental video concept.
types
The document discusses four main types of music videos: performative videos feature choreography and synchronized actions, commonly used for pop songs; narrative videos tell a story that progresses along with the song; experimental videos are playful and quirky with less professional production; conceptual videos are based on a single theme or idea that may not directly relate to the song's lyrics or theme.
conventions
Music videos use various camera techniques, editing styles, mise-en-scene, and conventions to represent the song and artist. Common camera techniques include long shots, close-ups, and mid shots to emphasize the artist, location, and emotions. Close-ups also reflect the lyrics through the artist's mouth movements. Mise-en-scene arranges performers and props to highlight representation, such as isolation or depression. Jump cuts and transitions like fades are prominent editing techniques used to transition between scenes quickly or create different effects. The style of the music video should align with the music to create a cohesive package that reflects the tone, such as bright colors for upbeat songs or darker tones for sadder songs.
intro
The document discusses a music promotion package that includes producing a music video as the major task, along with creating an official social media page and digital album release as minor tasks. It provides background on modern music videos being primarily used as marketing tools to promote music sales. It also reflects on lessons learned from a previous short film project, including the importance of clear communication with those involved and using a tripod or steady hand for stable footage.
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HERE IS THE FULL SCRIPT OF VINNAITHTHAANDI VARUVAAYA BY GAUTHAM VAASUDEV MENON
哪里购买(ucr毕业证书)美国加州大学河滨分校毕业证研究生文凭证书原版一模一样
原版定制【微信:bwp0011】《(ucr毕业证书)美国加州大学河滨分校毕业证研究生文凭证书》【微信:bwp0011】成绩单 、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信bwp0011】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信bwp0011】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
PART B. UNIT 1 REPORT.pptx The Artist Mindset in the Elementary Grades
PART B. UNIT 1 REPORT.pptx The Artist Mindset in the Elementary Grades
Tanjore Painting: Rich Heritage and Intricate Craftsmanship | Cottage9
Explore the exquisite art of Tanjore Painting, known for its vibrant colors, gold foil work, and traditional themes. Discover its cultural significance today!
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原版定制【微信:bwp0011】《(sjsu毕业证书)美国圣何塞州立大学毕业证硕士文凭证书》【微信:bwp0011】成绩单 、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信bwp0011】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信bwp0011】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
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学校原件一模一样【微信：741003700 】《(UNITO毕业证书)都灵大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
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如果您处于以下几种情况：
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◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Colour Theory for Painting - Fine Artist.pdf
This document is all about Colour Theory for Fine Artist / Painter.
Full CAD Project Cardiovascuwhore Debut PDF CAD Meena Pittman
Full CAD Project Cardiovascuwhore Debut PDF CAD
Meena Pittman
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This is my presentation for the Record Store Scavenger Hunt.
一比一原版迪肯大学毕业证(DU毕业证书)学历如何办理
多少钱办理【微信号:176555708】【多少钱办理(DU毕业证书)】【微信号:176555708】《成绩单、外壳、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号:176555708】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号:176555708】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Femmely-ACP-how to use social media to drive engagement
Femmely-ACP-how to use social media to drive engagement
Satta matka guessing matka Kalyan chart
SATTA MATKA | DPBOSS | KALYAN MAIN BAZAR | FAST MATKA RESULT KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
MATKA NUMBER FIX MATKANUMBER FIX SATTAMATKA FIXMATKANUMBER SATTA MATKA ALL SATTA MATKA FREE GAME KALYAN MATKA TIPS KAPIL MATKA GAME SATTA MATKA KALYAN GAME DAILY FREE 4 ANK ALL MARKET PUBLIC SEVA WEBSITE FIX FIX MATKA NUMBER INDIA.S NO1 WEBSITE TTA FIX FIX FIX MATKA GURU INDIA MATKA KALYAN CHART MATKA GUESSING KALYAN FIX OPEN FINAL 3 ANK SATTAMATKA143 GUESSING SATTA BATTA MATKA FIX NUMBER TODAY WAPKA FIX AAPKA FIX FIX FIX FIX SATTA GURU NUMBER SATTA MATKA MATKA143 SATTA SATTA SATTA MATKA SATTAMATKA1438 FIX MATKA MATKA BOSS SATTA LIVE 3MATKA 143 FIX FIX FIX KALYAN JODI MATKA KALYAN FIX FIX WAP MATKA BOSS440 SATTA MATKA FIX FIX MATKA NUMBER SATTA MATKA FIXMATKANUMBER FIX MATKA MATKA RESULT FIX MATKA NUMBER FREE DAILY FIX MATKA NUMBER FIX FIX MATKA JODI SATTA MATKA FIX ANK MATKA ANK FIX KALYAN MUMBAI MATKA NUMBER FIXMATKANUMBER SATTA NUMBER FAST MATKA RESULT SATTA BATTA INDIAN SATTA SATTA RESULT MADHUR SATTA PRABHAT SATTA FIX FIX FIX SATTA NUMBER SATTAKING143 GUESSING SATTA CHART KALYAN PENAL CHART MATKA420 SATTA GUESSING NUMBER KALYAN NIGHT CHART SATTA FIX FIX FIX SATTA NUMBER FIX FIX FIX OPEN FIX FIX WAPKA MATKA DPBOSS FIX FIX 3ANK MATKA KALYAN CHART MATKA GUESSING TARA MATKA FIX FIXMATKANUMBER FINAL ANK MATKABOSS DUBAI SATTA MATKA GOLDEN MATKA FIX FIX MATKA NUMBER FIX MATKANUMBER FIX FIX FIX MATKA NUMBER FIX MATKANUMBER FIX SATTAMATKA FIXMATKANUMBER SATTA MATKA ALL SATTA MATKA FREE GAME KALYAN MATKA TIPS KAPIL MATKA GAME SATTA MATKA KALYAN GAME DAILY FREE 4 ANK ALL MARKET PUBLIC SEVA SATTA FIX FIX FIX MATKA GURU INDIA MATKA KALYAN CHART MATKA GUESSING KALYAN FIX OPEN FINAL 3 ANK SATTAMATKA143 GUESSING SATTA BATTA MATKA FIX NUMBER TODAY WAPKA FIX AAPKA FIX FIX FIX FIX SATTA GURU NUMBER SATTA MATKA MATKA143 SATTA SATTA SATTA MATKA SATTAMATKA1438 FIX MATKA MATKA BOSS SATTA LIVE 3MATKA 143 FIX FIX FIX KALYAN JODI MATKA KALYAN FIX FIX WAP MATKA BOSS440 SATTA MATKA FIX FIX MATKA NUMBER SATTA MATKA FIXMATKANUMBER FIX MATKA MATKA RESULT FIX MATKA NUMBER FREE DAILY FIX MATKA NUMBER FIX FIX MATKA JODI SATTA MATKA FIX ANK MATKA ANK FIX KALYAN MUMBAI MATKA NUMBER FIXMATKANUMBER SATTA NUMBER FAST MATKA RESULT SATTA BATTA INDIAN SATTA SATTA RESULT MADHUR SATTA PRABHAT SATTA FIX FIX FIX SATTA NUMBER SATTAKING143 GUESSING SATTA CHART KALYAN PENAL CHART MATKA420 SATTA GUESSING NUMBER KALYAN NIGHT CHART SATTA FIX FIX FIX SATTA NUMBER FIX FIX FIX OPEN FIX FIX WAPKA MATKA DPBOSS FIX FIX 3ANK MATKA KALYAN CHART MATKA GUESSING TARA MATKA FIX FIXMATKANUMBER FINAL ANK MATKABOSS DUBAI SATTA MATKA GOLDEN MATKA WAPKA.FIX FIX FIX
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audience
- 1. establishing audience & purpose
- 2. Theory & Application • Establishing a target audience ensures the content is well manufactured to the viewer - elevating the success of its performance. Without entirely understanding the target audience, the creator is disconnected, thus creating a divide between the art and audience. Art is meant to connect with people and bring people together. • For this project, my target audience is the YOUTH. with the decreasing length and increasing amount of available media has caused a decline in attention span, amongst the youth of this generation. this tells me that my video will need to be fast pace and eye catching. Target Audience
- 3. Theory & Application • Uses and gratifications refers to understanding why and how people actively seek out specific media to satisfy specific needs. • The theory was divided into four categories: diversion, personal relationships, personal identity and surveillance. • People would interact with my music video for entertainment purposes, and as an extension of their appreciation for the artist, Steve Lacy. Gratification retrieved from my media would aid the viewers personal identity and hopefully contribute and help pave the way to their artistic preferences, by providing such experimental imagery. Uses & Gratifications
- 4. Theory & Application My music video will serve to entertain; moulding perspective and aiding creative decisions amongst the youth.