WTF is Social Media?


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A short introduction into the world of social media...

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  • Comcast example GoogleWave and blogUT
  • Social media is not anything new except for the medium
  • Like minded people GENYTO
  • Tweetsgiving used Twitter to raise $11,000 in 48 hours to build a school in Tanzania $ for Darfur = Facebook group with over 5000 student members and raised $150,000 in 2007 to help end the genocide
  • Social Media is the way of the future and it's happening right now whether we like it or not. The train is leaving the station with or without you. How do you get on the train? Just get on.
  • WTF is Social Media?

    1. 1. WTF is “ Social Media”? Justine Yu Social Media Coordinator Photo by:
    2. 2. Social Media is a n umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. Anvil Media Inc. Photo by: Ashley Cecil
    3. 3. The focus shouldn’t be on the tools because these will come and go as technology progresses. It is the basic underlying principles of communication that is the mainstay. Photo by:
    4. 4. You’ve probably used it before and you probably use it everyday. You just never bothered to think twice about it.
    5. 5. Photo by: Austin Kleon
    6. 6. It’s an absolute force to be reckoned with! Photo from
    7. 7. 2/3 of the entire global Internet population visit social networking sites Photo from Espresso, What the F**k is Social Media?
    8. 8. Photo from Visiting social networking sites is now the 4 th most popular online activity Espresso, What the F**k is Social Media?
    9. 9. 100,000,000 videos are viewed each day 13,000,000 articles on 3,600,000 photos uploaded on as of June 2009. 3,000,000 average tweets a day on 5,000,000,000 minutes spent on everyday. Espresso, What the F**k is Social Media?
    10. 10. Like I said… it’s a force to be reckoned with. Photo by: Aliza Sherman
    11. 11. It marks a fundamental shift in the way we communicate with each other. Photo from
    12. 12. It’s where an incredible amount of conversations are taking place. Photo from www.beaupre,com
    13. 13. It’s a forum where your voice is heard… … and where there is always someone listening. Photo from Photo from
    14. 14. It is constantly tearing down boundaries that the mass media once erected
    15. 15. Photo by: Photo from
    16. 16. Photo from Photo from
    17. 17. Yeah, it’s got a cool new name but at the very core, it’s still the same old story. It’s about engaging, interacting, and connecting with people. Photo from
    18. 18. It is a conversation. “ The more you try to be interested in other people, the more you find out about yourself.” – Thea Astley
    19. 19. Photo from
    20. 20. Social Media helps foster communities of like-minded people that exist in the online realm and extend offline. Photo from
    21. 21. 75% of people who are a member of an online community said they use the Internet to participate in a community related to social causes. 40% use the Internet at least monthly to participate in these communities. 94% said the Internet helps them become more informed about social causes. Photo from Ian Schafer, Deep Focus Social Media for Social Good
    22. 23. “ The real value of social media is that it exponentially leverages word of mouth” – John Haydon Photo from
    23. 24. “ How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” -- Seth Godin Photo from
    24. 25. So what are you waiting for? Get out there and start socializing! Photo from
    25. 26. Justine Yu Social Media Coordinator e: t: @justineabigail