Presentation for the lovely people at Business Lounge who I met at The Old Siege House in Colchester on 24th August 2011.

19. “ organize all the world’s information and make it universally accessible”

45. What does Google like….. Keyword rich, regularly updated content that delights the user & delivers what is searched for.

50. www.google.com/analytics

53. Free traffic/inbound links http://www.the-free-directory.co.uk/ http://www.freeindex.co.uk/ http://www.wwwi.co.uk/ http://www.uksmallbusinessdirectory.co.uk/ http://www.internet-heaven.co.uk/stuff/add.php http://www.scoot.co.uk/advertise/free-listing.html http://www.yelldirect.com/internetadvertising/ http://www.businessmagnet.co.uk/ http://www.freeadvertising-business.co.uk /

60. But in 2011 what Google loves more than anything else………is……

61. Social Media

67. Your customers see your ad when they search Your ad reaches users at the moment they demonstrate interest

70. IMMEDIATE TARGETED MEASURABLE ACCESSIBLE

72. Keywords Be highly specific Plurals Misspellings

79. Last year we spent £500,000 of our clients’ hard earned cash ….. … and turned it into £10,000,000 of new business for them