University of Bedfordshire 28.1.14

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June delivers a fast paced, whistle stop tour starting with the birth of the Internet, whizzing through browser development, the job of search engines, the launch of Google, its growth in the UK, its fans & detractors, an overview of its product range and finishes with a step by step guide of how to use Google Places & Analytics, showing how businesses of all sizes & sectors can harness the power of the world’s biggest brand.

June Cory is a Google Certified Partner with a proven track record spanning twenty five years in media management, sales & training and owns My Mustard, an online advertising agency based in Watford. My Mustard clients enjoy the benefits of AdWords, Linked In, You Tube and Facebook pay per click opportunities as well as the phenomenon of remarketing. Passionate about her work, a highly enthusiastic on and offline networker June is a Director of the St Albans Chamber of Commerce, a regular judge at the FSB Herts Awards and talks about Google at various forums including the University of Bedtfordshire and the University of Hertfordshire.

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University of Bedfordshire 28.1.14

  1. 1. “organise all the world’s information and make it universally accessible”
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  3. 3. 1. Nobody clicks on the ads. 2. Being in position #1 is essential. 3. No serious buyers look after 6pm or at weekends. 4. Having lots of keywords is a good thing. 5. Run one sales message and stick to it. 6. You can set it and forget it. 7. Highest bidder gets the top slot. 8. The www is global so you will cover the whole world. 9. You don’t need PPC if you’re ranking high organically. 10. My clients don't use Google for my products/services.
  4. 4. Some say Google is God. Others say Google is Satan. But if you think Google is too powerful, remember that unlike other companies, all it takes is a single click to go to another search engine. Sergey Brin
  5. 5. <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefo re(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-42934467-1', 'hertfordshirelep.com'); ga('send', 'pageview'); </script>
  6. 6. Visits Visitors New vs. returning Mobile Referring sites Location Bounce rate Content Pages viewed Time on site
  7. 7. Measure Analyse Report Test

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