Business Networking Cambridge April 2014


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100 things you might like to know about Google in 30 minutes……
Anyone who has met June knows that she is a little bit 'enthusiastic' about Google. Actually she is totally obsessed by its wonder and is happy to talk about it to networking groups, businesses, agencies - in fact pretty much anyone who will listen. And not just AdWords. She loves Google Places, Gmail, Analytics, Remarketing, Drive, Checkout, You Tube and Chrome.

June Cory is a Google Partner with a proven track record spanning twenty five years in media management, sales & training and owns My Mustard, an online advertising agency based in Watford. My Mustard clients enjoy the benefits of AdWords, Linked In, You Tube and Facebook pay per click opportunities as well as the phenomenon of remarketing. Passionate about her work, a highly enthusiastic on and offline networker June is a Director of the St Albans Chamber of Commerce, a regular judge at the FSB Herts Awards and talks about Google at various forums including the University of Hertfordshire.

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Business Networking Cambridge April 2014

  1. 1. 100 things you might like to know…in 30 minutes
  2. 2. “organise all the world’s information and make it universally accessible”
  3. 3. <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefo re(a,m) })(window,document,'script','//','ga'); ga('create', 'UA-42934467-1', ''); ga('send', 'pageview'); </script>
  4. 4. Visits Visitors New vs. returning Mobile Referring sites Location Bounce rate Content Pages viewed Time on site
  5. 5. accountants cambridge 360 3.34 commercial insurance broker 1600 10.41 digital marketing agency 8100 4.67 epublishers 590 0.81 google adwords agencies 73 9.78 high net worth investors 140 1.88 intellectual property lawyer 1900 2.58 outsourced hr 1900 7.94 pr consultants 1900 1.58 presentation skills training 2400 5.34 public sector architects 28 1.29 school academy conversion 390 1.07 social media training 5400 3.67 unsigned bands 4400 0.50 clinical negligence lawyer 5400 41.85 mortgage calculator 550000 0.97
  6. 6. 1. Nobody clicks on the ads. 2. Being in position #1 is essential. 3. No serious buyers look after 6pm or at weekends. 4. Having lots of keywords is a good thing. 5. Run one sales message and stick to it. 6. You can set it and forget it. 7. Highest bidder gets the top slot. 8. The www is global so you will cover the whole world. 9. You don’t need PPC if you’re ranking high organically. 10. My clients don't use Google for my products/services.
  7. 7. Some say Google is God. Others say Google is Satan. But if you think Google is too powerful, remember that unlike other companies, all it takes is a single click to go to another search engine. Sergey Brin