48. Your customers see your ad when they
search
Your ad reaches users at the moment they
demonstrate interest
49.
50. Keywords
Be highly specific
Plurals
Misspellings
51. A Typical AdWords Ad
• A T l (25 chaa erl )
d ite r ct imit
• A T (3 chaa erl )
d ext 5 r ct imit
• Displ yUR (3 chaa erl )
a L 5 r ct imit
52. Landing Page
Must relate to the keyword used
Must deliver what the ad promised
Must have a strong call to action
53. Timing
Be seen in 15
minutes
Stop immediately
Constantly improve
performance
Exploit events &
industry news
Weekdays only
54.
55.
56.
57.
58.
59.
60. Last year we spent £500,000 of
our clients’ hard earned cash …..
…and turned it into
£10,000,000 of
new business for them
61.
62.
63.
64. Do you know……
•How many visitors came last month
•How many pages did they view
•Which pages did they look at
•How long did they stay
•Where are they located
•Which keyword attracted them
•Which site referred them
•Are they new to your site