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Bullet Point Get Seen On Google 16.10.13


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Running a business without doing any online marketing is like winking at a pretty girl in the dark; you know what you are doing, but no one else does. Anyone who has met June knows that she is a little bit 'enthusiastic' about Google. Actually she is totally obsessed by its wonder and is happy to talk about it to networking groups, businesses, agencies - in fact pretty much anyone who will listen. And not just AdWords. She loves Google Places, Gmail, Analytics, Remarketing, Drive, Checkout, You Tube and Chrome.

June delivers a fast paced, three hour whistle stop tour starting with the birth of the Internet, whizzing through browser development, the job of search engines, the launch of Google, its growth in the UK, its fans & detractors, an overview of its product range and finishes with a step by step guide of how to use Google Places & Analytics, showing how businesses of all sizes & sectors can harness the power of the world’s biggest brand.

June Cory is a Google Certified Partner with a proven track record spanning twenty five years in media management, sales & training and owns My Mustard, an online advertising agency based in Watford. My Mustard clients enjoy the benefits of AdWords, Linked In, You Tube and Facebook pay per click opportunities as well as the phenomenon of remarketing. Passionate about her work, a highly enthusiastic on and offline networker June is a Director of the St Albans Chamber of Commerce, a regular judge at the FSB Herts Awards and talks about Google at various forums including the University of Hertfordshire.

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Bullet Point Get Seen On Google 16.10.13

  1. 1. Get Seen On Google workshop Wednesday 16th October 2013
  2. 2. Spider Crawler Robot Bot
  3. 3. “organize all the world’s information and make it universally accessible”
  4. 4.        200 character description Multiple categories Images Videos Opening times Coupons Reviews
  5. 5.
  6. 6.           Above the fold Algorithm Blog Cached pages CSS CTA CTR HTML Impression IP address           ISP PPC PPV RSS SEM SEO SERP VOIP Wi-Fi Wwilfing
  7. 7. Do you know…… •How many visitors came last month? •How many pages did they view? •Which pages did they look at? •How long did they stay? •Where are they located? •Which keyword attracted them? •Which site referred them? •Are they new to your site?
  8. 8.
  9. 9. Your customers see your ad when they search
  11. 11. Keywords Be highly specific Plurals Misspellings
  12. 12. A Typical AdWords Ad • Ad Title (25 character limit) • Ad Text (35 character limit) • Display URL (35 character limit)
  13. 13. Landing Page Must relate to the keyword used Must deliver what the ad promised Must have a strong call to action
  14. 14. Timing  Be seen in 15 minutes  Stop immediately  Constantly improve performance  Exploit events & industry news  Weekdays only
  15. 15. 1. Nobody clicks on the ads. 2. Being in position #1 is essential. 3. No serious buyers look after 6pm or at weekends. 4. Having lots of keywords is a good thing. 5. Run one sales message and stick to it. 6. You can set it and forget it. 7. Highest bidder gets the top slot. 8. www is global so you will cover the whole world. 9. You don’t need PPC if you’re ranking high organically. 10. My clients don't use Google for my products/services.
  16. 16. Last year we spent £1,200,000 of our clients’ hard earned cash ….. …and turned it into £23,700,000 of new business for them
  17. 17. Some say Google is God. Others say Google is Satan. But if you think Google is too powerful, remember that unlike other companies, all it takes is a single click to go to another search engine. Sergey Brin
  18. 18. Get Seen On Google workshop Q&A