This document contains analytics data and information about common misconceptions regarding Google ads. It includes data on visits, visitors, mobile usage, referring sites, bounce rates, and keywords for various business categories. It then lists 10 common myths about pay-per-click advertising, such as the idea that position #1 is essential or that people don't click on ads. It concludes by noting Google's goal is to organize the world's information and make it universally accessible, while also acknowledging some see Google as too powerful but it only takes one click to use another search engine.

1. Get On Google FSB workshop
October 2014

19. “organise all the world’s
information and make
it universally accessible”

53. Visits
Visitors
New vs. returning
Mobile
Referring sites
Location
Bounce rate
Content
Pages viewed
Time on site

54. <script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||fun
ction(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new
Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parent
Node.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.
com/analytics.js','ga');
ga('create', 'UA-42934467-1', 'hertfordshirelep.com');
ga('send', 'pageview');
</script>

79. accountants hemel hempstead 320 1.46
commercial insurance broker 1600 10.41
digital marketing agency 8100 4.67
google adwords agencies 73 9.78
intellectual property lawyer 1900 2.58
outsourced hr 1900 7.94
pr consultants 1900 1.58
presentation skills training 2400 5.34
public sector architects 28 1.29
school academy conversion 390 1.07
social media training 5400 3.67
clinical negligence lawyer 5400 41.85
mortgage calculator 550000 0.97

80. 1. Nobody clicks on the ads.
2. Being in position #1 is essential.
3. No serious buyers look after 6pm or at weekends.
4. Having lots of keywords is a good thing.
5. Run one sales message and stick to it.
6. You can set it and forget it.
7. Highest bidder gets the top slot.
8. The www is global so you will cover the whole world.
9. You don’t need PPC if you’re high organically.
10. My clients don't use Google.

102. Some say Google is God.
Others say Google is Satan.
But if you think Google is too powerful, remember that
unlike other companies, all it takes is a single click to go to
another search engine.
Sergey Brin