The Athena Network Sawbridgeworth 23.1.14


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Running a business without doing any online marketing is like winking at a pretty girl in the dark; you know what you are doing, but no one else does. Anyone who has met June knows that she is a little bit 'enthusiastic' about Google. Actually she is totally obsessed by its wonder and is happy to talk about it to networking groups, businesses, agencies - in fact pretty much anyone who will listen. And not just AdWords. She loves Google Places, Gmail, Analytics, Remarketing, Drive, Checkout, You Tube and Chrome.
June Cory is a Google Partner with a proven track record spanning twenty five years in media management, sales & training and owns My Mustard, an online advertising agency based in Watford. My Mustard clients enjoy the benefits of AdWords, Linked In, You Tube, Twitter and Facebook pay per click opportunities as well as the phenomenon of remarketing.

Passionate about her work, a highly enthusiastic on and offline networker June is a Director of the St Albans Chamber of Commerce and a regular judge at the FSB Herts Awards.

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The Athena Network Sawbridgeworth 23.1.14

  1. 1. 30 things you might like to know…in 15 minutes
  2. 2. “organise all the world’s information and make it universally accessible”
  3. 3. <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefo re(a,m) })(window,document,'script','//','ga'); ga('create', 'UA-42934467-1', ''); ga('send', 'pageview'); </script>
  4. 4. Visits Visitors New vs. returning Mobile Referring sites Location Bounce rate Content Pages viewed Time on site
  5. 5. accountants hemel hempstead commercial insurance broker digital marketing agency epublishers google adwords agencies high net worth investors intellectual property lawyer outsourced hr pr consultants presentation skills training public sector architects school academy conversion social media training unsigned bands 320 1600 8100 590 73 140 1900 1900 1900 2400 28 390 5400 4400 1.46 10.41 4.67 0.81 9.78 1.88 2.58 7.94 1.58 5.34 1.29 1.07 3.67 0.50 clinical negligence lawyer mortgage calculator 5400 550000 41.85 0.97
  6. 6. 1. Nobody clicks on the ads. 2. Being in position #1 is essential. 3. No serious buyers look after 6pm or at weekends. 4. Having lots of keywords is a good thing. 5. Run one sales message and stick to it. 6. You can set it and forget it. 7. Highest bidder gets the top slot. 8. The www is global so you will cover the whole world. 9. You don’t need PPC if you’re ranking high organically. 10. My clients don't use Google for my products/services.
  7. 7. Some say Google is God. Others say Google is Satan. But if you think Google is too powerful, remember that unlike other companies, all it takes is a single click to go to another search engine. Sergey Brin