The document discusses Google's preferences for websites and content in order to rank highly in search engine results. It recommends focusing on keyword-rich, regularly updated content that satisfies users' search queries. Google also considers factors like a site's domain name, number of pages, inbound links, and unique content. The document promotes using Google Analytics to understand website traffic and Google AdWords to reach interested users through targeted, measurable search ads. It emphasizes the importance of social media and immediate, relevant landing pages to drive results from advertising.

19. “ organize all the world’s information and make it universally accessible”

45. What does Google like….. Keyword rich, regularly updated content that delights the user & delivers what is searched for.

50. www.google.com/analytics

53. Free traffic/inbound links http://www.the-free-directory.co.uk/ http://www.freeindex.co.uk/ http://www.wwwi.co.uk/ http://www.uksmallbusinessdirectory.co.uk/ http://www.internet-heaven.co.uk/stuff/add.php http://www.scoot.co.uk/advertise/free-listing.html http://www.yelldirect.com/internetadvertising/ http://www.businessmagnet.co.uk/ http://www.freeadvertising-business.co.uk /

60. But in 2011 what Google loves more than anything else………is……

61. Social Media

67. Your customers see your ad when they search Your ad reaches users at the moment they demonstrate interest

70. IMMEDIATE TARGETED MEASURABLE ACCESSIBLE

72. Keywords Be highly specific Plurals Misspellings

79. Last year we spent £500,000 of our clients’ hard earned cash ….. … and turned it into £10,000,000 of new business for them