University of Bedford Knowledge Network 2.12.13

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A whistle stop tour of all things Google by a self-confessed Google fanatic.

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University of Bedford Knowledge Network 2.12.13

  1. 1. 100 things you might like to know…in 50 minutes
  2. 2. “organise all the world’s information and make it universally accessible”
  3. 3. <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefo re(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-42934467-1', 'hertfordshirelep.com'); ga('send', 'pageview'); </script>
  4. 4. Visits Visitors New vs. returning Mobile Referring sites Location Bounce rate Content Pages viewed Time on site
  5. 5. accountants hemel hempstead commercial insurance broker digital marketing agency epublishers google adwords agencies high net worth investors intellectual property lawyer outsourced hr pr consultants presentation skills training public sector architects school academy conversion social media training unsigned bands 320 1600 8100 590 73 140 1900 1900 1900 2400 28 390 5400 4400 1.46 10.41 4.67 0.81 9.78 1.88 2.58 7.94 1.58 5.34 1.29 1.07 3.67 0.50 clinical negligence lawyer mortgage calculator 5400 550000 41.85 0.97
  6. 6. 1. Nobody clicks on the ads. 2. Being in position #1 is essential. 3. No serious buyers look after 6pm or at weekends. 4. Having lots of keywords is a good thing. 5. Run one sales message and stick to it. 6. You can set it and forget it. 7. Highest bidder gets the top slot. 8. The www is global so you will cover the whole world. 9. You don’t need PPC if you’re ranking high organically. 10. My clients don't use Google for my products/services.
  7. 7. Some say Google is God. Others say Google is Satan. But if you think Google is too powerful, remember that unlike other companies, all it takes is a single click to go to another search engine. Sergey Brin

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