1. Embracing the online revolution, Diana
This trademark way of writing regularly uses social networking site Twitter
Diana Vickers’ name appears to interact with her fans. This has proved to
across all products and texts be a successful form of communication and
associated with her eg. digipak, promotion for many artists, creating a more The same main image also
adverts and merchandise. This personal connection between them and their appears on Diana’s album
is to enhance her branding, fans. Here, her most current tweet can be cover, creating a link
almost becoming her logo, seen at the top, allowing fans to enjoy between the texts for the
which fans will desire to knowing exactly what Diana is currently audience. It has a natural
associate themselves with. doing, as well as a number of her previous feel to it, however the
tweets being visible further down the page. giant bow she is wearing
and the big hair gives a
quirky twist to the image.
Fans can sign up to the website,
interacting with other fans and
Simple feeling part of a community.
navigation
bar to
allow easy This image of
navigation Diana’s newest
around single acts as a
website. promotional
tool to anyone
who visits the
page and is also
Video player
linked to a page
with a
where they can
selection of
order her latest
videos to view,
single, making it
such as official
easy for them to
music videos,
do so.
video diaries
and messages
from Diana.
There is a blue, white and pink
colour scheme to the website, Blog and news section
which are likely to be Diana’s provides fans with up to date
house colours, due to the same information about any new
The “network” section offers a colours being used for the set of announcements or
variety of ways for fans to her new music video, as seen on information regarding Diana
interact with Diana and also the video player above. This links Vickers.
other fans, with social all of her products together and
networking sites such as enhances her branding.
MySpace and Facebook
demonstrating how her record Photo gallery offers an
label is embracing the online The simplistic layout, arranged into insight into the artists’ life,
revolution through promotion. boxes and columns with obvious allowing fans to feel part of
headings, clearly differentiates the her journey as it is
different sections of the page from documented visually for
one another, allowing easy them to see.
navigation for visitors to the page.