This document summarizes how the student's media magazine "Anthem" uses and challenges conventions of the real music magazine "Q Magazine". The student emulated Q Magazine's color scheme, layouts, photos and masthead to give Anthem an appealing, recognizable style. However, the masthead was tilted slightly for originality. Additional pages like an awards ceremony and multiple platforms also reference Q Magazine's conventions while expanding the student's audience and brand. Photos of the fictional band portray a close relationship to humanize them. Overall, the document shows how the student replicated Q Magazine's conventions to create a realistic product but added personal touches.

1. By Josh Baugh

2. Question 1
- in what ways does your media product use, develop or
challenge forms and conventions of real media products?
My music magazine, Anthem, was produced to look similar to
Q Magazine; using the same colour scheme and similar photos
and layouts. I did this because Q magazine
is my most favourable music
magazine on the market,
because of eye catching front
covers. I feel that my magazine
has achieved that same
appealing effect.
The masthead, itself, is simple
but effective. Being so simple,
it’s easy to remember, allowing
the ‘reader’ to almost instantly
recognise the logo.
I have used the same shape as
the original magazine, but
tilted at 90 degrees to
maintain my own personal
branding.

3. As you may know, Q have a
award ceremony, praising their
best featured artists from the
magazine. I decided to produce
my very own award ceremony,
“Anthem Awards.”
The Pug image and pull
quotes are all relevant to
my chosen genre of music,
Rock / indie. As are of Q’s.
This is once again referring
to Q’s style and layout.
The reference to other media
platforms confirms the
representation of the new
generation; Technophiles.
Introducing another platform
widens my audience.

4. This is a screenshot of an online video that shows
an interview of the band. ‘False Society,’ a made up
band of mine. This is a metaphorical use of synergy
for my magazine, advertising for the other media
platforms that my magazine possesses.
Again, as you can see, my contents
page is somewhat similar to that of
Q’s. I almost copied the exact layout,
adding my own individual effects
that make it my magazine.
My masthead and logo both combine at the top of the
page, just like Q. I also have a Facebook and a
twitter page to keep the reader updated &
active to the magazine.
Anthem also offers
a number of
different platforms
to explore and read
throughout the
magazine; including
reviews, features
and news – all
shown on the
contents page,
similar to the page
below.

5. My article page was the most technical page in my
magazine. It was constructed using a number of layers
to produce a professional finish.
The masthead remains throughout the pages,
maintaining the branding of my company. The
background gives the page a bit of definition, but
subtly – not distorting the ability to read the text.
Drop text and pull quotes were inserted to make the
page look like a real magazine.
The image of my article displays the featured band,
False Society. The image is a little different to many
others. I wanted to depict the brotherly relationship
between the boys, making them look close and
professional.

6. The image of my article displays the featured band,
False Society. The image is a little different to many
others. I wanted to depict the brotherly relationship
between the boys, making them look close and
professional.
I chose this somewhat humorous photo as it makes
the group look like a band of brothers. As I explained
within my article, Jac and Toby are, in fact, brothers.
This brings the group together with a sense of
relationship.
I went for a
similar look
the this
photo, it
shows the
band as a
close
working
group. Not
just in it for
the fame.